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Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

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Out with the old. In with the new–tips for a productive church office, part two

24 December, 2010 By grhilligoss@gmail.com Leave a Comment

Gayle Hilligoss Picture
Article by Gayle Hilligoss

The start of a new year is an appropriate time to evaluate performance, to identify personal practices hindering professionalism, and to replace old habits with new and better ways to work. As Scottish poet Robert Burns wrote, “Now is the day, and now is the hour.” Here are three more good habits to acquire in 2011. (to see the first three, click here)

• Excellence

Excellence is not perfection. Anything worth doing at all is worth doing well. Realistically, few things are worth a shot at perfection. The wisdom of spending an hour looking for the “perfect” clipart or typeface for a bulletin insert is questionable. Very likely your responsibilities demand more productive uses of your time. While aiming for perfection is impractical, never settle for mediocre. Excellence is rewarding and attainable.

• Organization

Physical clutter slows everyone down. Time and effort are wasted locating what is needed. Tempers may flare. Mental disorganization perpetuates a cycle of working hard while accomplishing little. Planning where things should be kept, how jobs should be accomplished—timeline, methods, and available resources—encourages effectiveness, efficiency, and smiles.

• Decisiveness

The inability or unwillingness to make a decision about what to do or how to do it absolutely hinders productivity. Often any decision is better than no decision. Fretting over possibilities is a decision in itself, one that creates a backlog of work and frustrates coworkers.

Start the decision-making process by identifying precisely what you want to achieve. Gather and evaluate relevant information. Finally, choose your course of action. Taking days to consider options may reveal a perfectly clear choice, but very likely it will not. When stalled, ask yourself what you will know in a day or two that you don't know now. If the answer is “not much,” trust your instinct, make your decision, and act.

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To read the first part of this list, click here.

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Filed Under: Columnist Gayle Hilligoss, Contributors, New Years

Open Letter in response to a church secretary whose job was cut

22 December, 2010 By Yvon Prehn 3 Comments

I received the email below from a church secretary whose church terminated her job because of the challenging financial times we are in. In the time spent praying over how to answer wisely, I realized that an answer to her questions and some comments on her situation might be useful to other church communicators, so I am answering in the form of an Open Letter.  Below is her email and then my response, her name and church are confidential.

In this tough economy many churches have had to make the tough decision to no longer have a secretary.  I am trying to communicate to the congregation that I love the Church and support the decision that was made.  On the other hand when I am in service I want to cry because for me this drastic a change is very scary.  So I may need a break not from God but from the Church so I can refocus and not be the cause of any problems (many do not agree with the decision).  Do you have any suggestions on how to communicate this in a positive way to the congregation.  (PS - I have not been able to have a Sunday to just worship since I started 3 years ago.  People always assume I am working if I am here, despite reminder that I will take care of that when I am working on Monday)

My response, an open letter

First of all, let me say that I honestly feel the pain that underlies your question. It is more than theory—my husband was on staff of a large church and we had a huge and successful Single Adult ministry that was our life—and his position was terminated because of budget cuts. While serving as a bi-vocational pastor since then, we have had some interesting experiences with churches promising to pay and “budgets just not working out.” Whatever the reason, when money, one’s income, and all those sorts of financial things get tied up in our church life, it not only becomes challenging financially, but messy and potentially very destructive to our own spiritual health and that of others in the church.

Ultimately, what you decide to do is between you and the Lord Jesus and I know you will be spending much time in prayer and in His Word to decide your actions, but since you asked, let me share some thoughts that I trust are guided by Biblical principles. I will try to summarize your concerns and then offer some thoughts and Biblical advice on them. [Read more...]

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Filed Under: Misc. Advice and Articles Tagged With: church job loss, Communications, job loss, yvon prehn

Christmas Letter and Handout that includes an explanation of why Jesus is the Reason for the Season and gives an invitation to respond to Him

11 December, 2010 By Yvon Prehn 1 Comment

Click on the image to download the PDF with this Christmas letter as well as the back side of faith exploration resources. Editable files and more options are available for ECC Members on a link at the end of this article.

At Christmas we work really hard to get people to attend the events we put on, but just getting people to attend an event matters little if we do not introduce them to the reason for Christmas—Jesus.

In addition to events, we often send out personal, church and ministry Christmas letters, but again, if we don’t share with people the real joy of Christmas—Jesus and the salvation He gives us—our Christmas message is incomplete.

This Christmas publication here will help solve both of those challenges. It uses the favorite hymn, “Hark the Herald Angels Sing” as an introduction to why Jesus came at Christmas and invites people to respond to him.

The piece to your right is a free PDF of the piece along with the page described below as a second page of the PDF. Additional options are available for Effective Church Communication Members and are shown later in this article.

An additional resources for faith exploration

Many people today, know little about the background of Christmas or little about Jesus. Because of that you may want to print on the back of the handout the list that gives websites where people can explore the Christian faith in depth.

Becoming a Christian is not a decision not to be taken lightly and  this sheet encourages careful exploration of the facts before a decision is made.

Suggestions for use:

This piece can be:

  • Given out during or following any Christmas service
  • Posted on your website for your people to use any way they want
  • Given out on a CD following a service.
  • Printed up and passed out to your people to include in Christmas letters.
  • Copied and sent out on email letters.
  • Any other way you can think of to share the gospel joy this Christmas season!

For Effective Church Communication Members, below is a MEMBERS ONLY ZIP file download that includes:

  • 2 more designs of the publication, illustrated below
  • A PDF booklet of all of them
  • Separated files for printing on a spot color digital duplicator
  • Editable MS Publisher files for all
  • MS Word files for the basic text files of the letter and the resource list
  • PGN images of all the letter and the resource list
Three options for Christmas letter
All of these PDF options, plus MS Publisher editable of each, MS Word text files and images are available for ECC Members.

CLICK HERE  to download the ZIP FILE. Remember to "SAVE IT" to your desktop and then click to open to access the individual files.

 

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Filed Under: Christmas Tagged With: Christmas communication, Christmas gospel presentation, Christmas outreach, church and Christmas, Gospel letter, gospel track, Hark the Herald Angels, yvon prehn

Why it is incorrect to think that graphic images mean the same thing to everyone who sees them

10 December, 2010 By Yvon Prehn Leave a Comment

Images should be used only if they add to the message expressed primarily in words. They are not sufficient in and of themselves to communicate much of anything. They may look nice, they may create an emotion, designers may congratulate each other on their brilliance when they share their creations, but if you want to communicate a significant Christian message, images alone won’t do it.

Some of you may object: “But, a picture is worth a thousand words.”

Whenever I hear that statement, I always respond with the question, “What thousand?”

People often make the first statement as some sort of understood truth that images say more than words do. That is simply not true. Reality is that the same picture can mean as many different things to as many people who look at it. Not convinced?

What would you say a picture of the American flag means to:

  • A Marine just out of boot-camp?
  • A terrorist who has been water-boarded?
  • An immigrant just granted political amnesty?
  • An Al Qaeda sleeper cell member?
  • A member of Congress?

It’s the same flag—but we all bring different histories, experiences, loves, and hates to any image from flags to puppies to clowns. No image, picture, or graphic is self-explanatory.

Testing that backs up the statements above

Gerry McGovern, communications writer and expert has written a blog entry, which I have quoted below, in which he details marketing research that shows the ineffectiveness of images to communicate a message. Mr. McGovern is kind enough to allow reprinting of his material and I strongly recommend you visit his site and sign up for his newsletter. Information on how to find out more about Mr. McGovern’s website and articles are at the end of this article.

ARE MARKETING IMAGES DAMAGING YOUR BRAND?

By Gerry McGovern

On the Web, traditional marketing images are increasingly being seen as useless annoyances by customers. They undermine the credibility of the brand.

The two webpages were trying to get you to sign up for test drives for supercars. They were identical (pictures of the cars, video, etc.) except for different headlines:
LIFE IS SHORT. JUST DRIVE
DRIVE FIVE SUPERCARS. THE US SUPERCAR TOUR

One headline convinced 34 percent more visitors to fill out and submit the lead generation form. “We think headlines can be the most influential element on the page, and this test certainly shows that,” the WhichTestWon website stated. “WhichTestWon.com research shows headline tests are one of the easiest ways to raise your site’s conversion rates,” Ann Holland founder of WhichTestWon states. “Subhead tests and response device headlines (such as wording on a button or at the top of a form) are also extremely powerful.”

Words are absolutely critical to the success of a website and yet many marketers, communicators and senior managers spend far more time on images.

“My group must continually respond to requests to add yet another image to our home page,” Cliff Tyllick wrote to me in an email recently. Cliff is the Web development coordinator for the Agency Communications Division of the Texas Commission on Environmental Quality. Cliff went on to state that they had done a large study of their homepage’s usability which “showed quite clearly that images not only divert attention from themselves ("This looks like an ad. I'm not here to buy anything; I'm here to get something done.") but also poisoned the drawing power of words at or below their level on our home page ("This looks like fluff, so nothing beside or below it could possibly be serious. I'm looking for serious content.").

One participant in the study Cliff’s team conducted visited the website every day and complained that it was impossible to find information on a particular program. For the previous six months there had been a large graphic on the homepage advertising this very program.

In another website we were involved with there was a graphic advertising a service in the right column of the homepage immediately visible. The homepage was long and three screens down there was a text link for this service. The link got several times more clicks than the graphic ad. In another study we did most participants never even saw the banner ad that took up 40% of the homepage because they had clicked on a navigation link before it had time to fully download. Yahoo did a major study on banner ad effectiveness and found that while these ads had some impact on those over 40, those younger than 40 hardly ever saw them.

If these stock photography marketing cliché images are actually damaging to a brand’s reputation, why do we keep using them? There was an Irish family that had a tradition of cutting the roast in two every Christmas. One of the children wanted to know why but nobody could tell her. It was a tradition going back generations, she was told. Finally, the child asked her grandmother. “When I was young, sweetheart,” the grandmother said, “we had a very small oven.”

Citations and ways to contact and sign up for Gerry McGovern’s emails:

www.gerrymcgovern.com


Closing comments from Yvon Prehn:

Images do not fully communicate the complexity of the Christian message. Images do not give time, date, location, and let you know if child care is provided. Images can stir up emotions, but they don’t make practical connections.

We need words. Let’s choose them as carefully as we do our images.

 

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Filed Under: Clipart, Design, Graphics, Images, Photos Tagged With: Gerry McGovern, image use, value of images, words necessary

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