Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; Effective Church Communications can help.
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Social media advice from Proverbs

4 June, 2011 By Yvon Prehn Leave a Comment

Social boom book cover
This isn't a specifically "Christian" book, but church communications will find much useful advice in it on how to use social media.

QUOTE:

Those who work their land will have abundant food,
but those who chase fantasies have no sense.
Proverbs 12:11, NIV

COMMENTARY:

As I read this verse in my morning devotionals, I thought about my current ministry strategy in social media, especially in Facebook and Twitter. I've tried to be more consistent in these communication methods because I finally have a motivation for it that makes sense to me, here's how that came about:

In many ways I am a very private person and the public sharing about daily activities done by many in these communication channels, especially on Twitter (Facebook is more social and chatty, fine for personal family and friend interaction, that's understandable), did not appeal to me. I do not really care when a person that I follow for his or her ministry advice gets an ice cream cone or has problems with air travel. We all eat and move from place to place--not exactly news flash events. In addition, having to wade through them to find useful information is, it seems to me, a waste of time.

Facebook is more social and chatty, fine for personal family and friend interaction, that's understandable. On Facebook also, you can separate personal, family updates from ministry or professional ones.

I prefer Twitter and Facebook when I can read them as more of a news feed--a running commentary of  useful updates and information coming from a person, business, or ministry rather than as an online diary.

What changed how I now use social media

The above opinions were floating unfocused in my head until I read a little book, Social Boom by Jeffery Gitomer. It is not a Christian book, but a book on sales and marketing, but it totally changed and inspired me for how I use social media. [Read more...]

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Filed Under: Social Media Tagged With: communication channels, Facebook, ministry updates, social media in church communications, Twitter

Dealing with Distractions in the church office

2 June, 2011 By grhilligoss@gmail.com 2 Comments

 

Gayle Hilligoss Picture
Article by Gayle Hilligoss

Ed. note: If we could only do what this article suggests it would add hundreds of hours of productivity to all our churches! As we mature in the faith, it is often the seemingly "little" things that can be the most destructive, but we must deal with them if we want to be all the Lord wants us to be. Gayle gives us fantastic advice in this article on how to conquer the distractions that threaten to do us all in.

Five o’clock, the end of your day. You were busy; you achieved some good things. Still, too much of the day was unproductive. Tasks that should have been done were not. Low priority tasks somehow edged out those of more value.

What could have been done differently? What actions would have produced better results?

Time management is a complex subject. Good sleep is important as it directly affects work productivity. Losing focus can be slightly aided with coffee or smart wakefulness pills you can get on https://buy-modafinil-online.org/vilafinil. Fortunately, understanding and acting on even small pieces of the puzzle makes a tangible difference. In most church offices, interruptions and distractions are routine. These techniques can help you handle them with ease.

• Get rid of clutter
Unnecessary stuff is a distraction in itself. Keeping the office neat is one of the best and easiest ways to increase productivity. Resolve today to stop accumulating and start discarding. Get rid of whatever you don’t need: outdated files, old catalogs, keys for you-can’t-imagine-what of course—but, if plants, photos, memorabilia, and bric-a-brac are time wasting distractions (and they certainly can be), remove them from your space as well. Stuff, even nice stuff, can slow you down if you have too much of it.

• Weed out unnecessary tasks
No one can do all the things that might be done—not even all the good things. Don’t try. Really. Too many things on your to-do list simply muddy the water and distract you from focusing on tasks that give the best return on time invested. Putting jobs in priority order is not nearly as important as choosing the necessary jobs out of the huge number of daily possibilities. Not everything that could be done should be done.

• Control the noise level
If you are reading this in your office, stop and make a quick list of the sounds you hear: perhaps office equipment whirring, lights buzzing, voices in the hall, computer, phone, coworkers, background music, construction going on outside, a custodian running a vacuum, daycare kids on the playground, traffic …

Even if you are a focused person, distractions will take a toll on productivity. What noises in your office could be controlled or eliminated? One ministry assistant was surprised to discover that all tube lighting fixtures didn’t buzz; hers had for years.

• Do an interruption inventory
Starting a project, stopping to answer the phone, starting again, stopping to check email, getting back to the project, stopping to discuss an issue with a coworker—so it goes. At this pace, more time may be spent on interruptions than on the project. Interruptions are one of our most troublesome distractions.

An effective way to get a handle on interruptions is to do a quick self-check:

1)    As soon as you arrive at the office, list and number the things you intend to do today. If you are in the good habit of listing your next day’s goals before you leave the office each afternoon, use that list for this purpose.

2)    At the bottom of your list, leave room for a list of interruptions and distractions.

3)    As you begin work on each item on your to-do list, note the time.

4)    Each time you are interrupted, mark the reason on your interruption list as well as the amount of time you were diverted from the task in progress.

Follow this drill for three or four days to give yourself a realistic picture of the kinds of interruptions you are dealing with and the amount of time they consume.

Some “interruptions” (phones, visitors, input from staff) are really our job. These distractions will never be eliminated. But most of us discover that many of our interruptions are self-imposed. We interrupt ourselves! Armed with your lists you can pinpoint these time wasters and you can control them.

Learning from your list, you can make it a practice to gather everything you need for a task before you begin, you can learn a computer shortcut before it is needed, you can ignore email until times you designate to check it. You may actually cut your interruptions in half just by eliminating the self-generated ones.

• Know what not to care about.
Think about some of the main topics of discussion in your office the past few weeks. Is anything there that really just doesn’t matter? Has time and energy been spent on things that have nothing to do with ministry, that are neither enlightening nor beneficial, that contribute in no meaningful way to the harmony of the office? Who needs it? Not you!

You care more about productivity than chatter. You know how to deal with distractions.

 

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Filed Under: Church Office Skills, Columnist Gayle Hilligoss Tagged With: church office skills, Communications, distractions, time management at church

Effective church communications is not easy, but help is always available

1 June, 2011 By Yvon Prehn Leave a Comment

Church communicators have been entrusted with the words of eternal life. What we do in our communications, can and does, literally change the eternal destiny of the people with whom we communicate.

Contrary to what some current marketing  and church communication companies and blogs would have you think with their snappy, snarky articles and catchy images and advice, to create communications that have eternal value is not easy. It takes work; it takes prayer. It takes time; it takes discernment.

Fortunately, help is available if you pursue it.

Proverbs gives us a pattern of the work involved when seeking God's ways of doing things in our lives including our church communications work. Consider the passage below. I have added the emphasis to works that [Read more...]

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Filed Under: Misc. Advice and Articles Tagged With: Biblical view of church communications, church communication motivation, Communications

Word Cloud Overview, featuring Tagxedo

27 May, 2011 By Yvon Prehn Leave a Comment

Word cloud websites are great ways to create colorful interesting graphics that have lots of impact but are not much work to create. Though many programs are available to do this, this video gives you a brief overview of Tagxedo, a program that not only creates colorful Word Cloud, but makes it easy to save them and use them in other programs, something many of the other programs don't do. For ECC Members, the video also previews some of the free tag clouds and seasons postcards available for you by CLICKING HERE. For information how to become an ECC MEMBER, CLICK HERE.

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Filed Under: Misc. Advice and Articles Tagged With: Communications, create Word Clouds, Father's Day, summer postcards, Word Clouds, yvon prehn video

What will you do when an iPad costs $40? and what that has to do with how your church communicates today

12 May, 2011 By Yvon Prehn Leave a Comment

Yesterday, a wise friend of mine, Bev M., asked me this question, "What will you do when an iPad costs $40?"

He went on to remind me that you can get a case of paper for about $40.Obviously today, for most churches it costs much less to print on paper. Everyone has access to paper and every church has a way to print and get it out there. But that could change.

What will we do in our church communication programs when an iPad or any other portable, digital communication tools becomes that cheap and widely available?

Think about it.

How you answer that questions not only has to do with the future of your communications, but how well you are communicating now.

No new technology should scare you

Our task as church communicators is to share the words of eternal life. Our message has not changed in thousands of years and it won't change throughout eternity. The tools we use to share it, however, have changed and will continue to change.

No matter what the technology we must use now or what we will use in the future shouldn't scare us because:

  • Our God is always and ultimately in control of all things.
  • Our God is not intimidated by technology (easy to forget that ).
  • Our God can help us learn whatever we need to learn to do the jobs we are called to do.
  • in addition. . . . . .

You should be communicating through a variety of channels now

If you have gotten into the habit of communicating through a variety of channels—print, digital, people—using all the tools available to you, not elevating one channel over others, but being open and excited about each new communication channel and challenge you'll approach every change with excitement.

If the above statement doesn't apply to you, Effective Church Communications has many resources available to help. Teaching you the importance of Multi-channel Communication is one of the most important tenets of this ministry.

Following is a listing of articles and resources on Multi-channel Communication, the first three are FREE, the second three are in-depth articles, resource listings and a webinar. Click on the title of each to go to the article. To find out more information on how to become a members of Effective Church Communications and have access to ALL the materials on this site, CLICK HERE.

Free articles:
You also communicate by what you don't do—the importance of the people channel
Never forget the people who don’t have access to the easily created communication channels

As you share your message in different channels, don’t change the content or look of your message

For ECC MEMBERS only, in-depth articles, resource listings and a webinar. To find out more information on how to become a members of Effective Church Communications and have access to ALL the materials on this site, CLICK HERE.

Is video the best way to market your church?
What’s the best channel to use to communicate the church’s message? Print? Multi-media? Web?

Webinar: Why your church needs to create Multi-channel Communications, or why you can’t just put your church bulletin on the web and be done with it

Never forget who you are and you'll never be afraid of technology

You are an eternal person because you are eternally loved and saved by Jesus.

When the heavens fade away and the earth is renewed, the $40 iPad or whatever technology may come that will challenge and sometimes intimidate us, will be a distant dream. Then we'll laugh at our former fears and wonder why we worried.

Keep that reality in mind as you face the challenges of technology today.

 

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Filed Under: Multi-Channel Communications Tagged With: church multi-channel communications, church technology, Church Websites, multi-channel communication, yvon prehn

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