Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.
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Don’t just be efficient, be effective, part three of The Number One Time Management Technique

29 June, 2011 By grhilligoss@gmail.com Leave a Comment

Gayle Hilligoss Picture
Article by Gayle Hilligoss

Ed note: I have been greatly challenged from this series of articles and on my list for today is "Publish Part Three of Time Management Article." I almost hate to end this series of tips, but I must finish my checklist!  Links to the first two parts of this series are at the end of the article:

To recap some of the invaluable Time Management Techniques in the two earlier parts of this series, Gayle Hilligoss has advised us to:

• In the afternoon, make your list for the next day.

• Include both long and short-term goals.

• Include thinking and planning time.

• Break large jobs into small ones.

• Allow for lunch and break times.

• Keep your list visible.

• Give each item on the list a priority.


Now for Part 3:

• Group similar tasks.

Studies show that doing like tasks together may cut the time required by as much as 30 percent. As you schedule your day try to arrange some blocks of time. Your goal is to move from scattered to scheduled, from random to routine.

When tasks or appointments can be scheduled at your discretion, choose timing most convenient to you. If your office generally has a least busy time of day, schedule work that demands high concentration then.

As you plan when to do things, consider what they will demand of you. Use your high energy times to do your most difficult work. Be flexible in your habits. Perhaps you’ve always done a certain routine job in the morning, your high energy time. Would it be more effective to reschedule that “not so challenging” job at a low energy time?

• Understand the Pareto Principle.

Vilfredo Pareto was a nineteenth century Italian economist. Studying the distribution of his country’s resources, he determined that 80 percent of the wealth was held by 20 percent of the people.

Researchers have discovered Pareto’s 80/20 rule applies in countless circumstances. For instance, 80 percent of your church’s offerings are likely given by 20 percent of the membership, 80 percent of the leadership provided by 20 percent of the people. And, probably 80 percent of your problems are generated by 20 percent of the congregation.

On your to-do list, 80 percent of your productivity is in the 20 percent of your list designated as As. If you do only the As, the most important 20 percent of your list, you will have accomplished 80 percent of your productivity. But, if you work from the bottom of the list and do eight things, all the Bs and Cs, you do 80 percent of your list but accomplish only 20 percent of your productivity. The 80/20 rule graphically illustrates why it is so important to stick to your priorities.

Efficiency is doing the job right. Effectiveness is doing the right job right. Your goal is to be effective, not just efficient. Keep those As crossing your desk until all are completed. The temptation to do Bs and Cs first is understandable. Usually these tasks are easier or take less time, and everybody likes to check things off. If you need help sticking to priorities, write your As on one list and your Bs and Cs on a second sheet underneath. Raising the sheet is a reminder that you’re straying from your priorities.

Work on one project at a time, seeing it through before moving on to the next. Obviously, this is not always possible. But often we interrupt ourselves. Make sure your only interruptions are the ones over which you have no control.

• Finally, keep your lists as a reference.

File your weekly to-do lists with the most current week to the front. This creates an accurate record of work done, calls made, materials ordered—any information you want may need to refer to later.

Using these steps allows you to tap into the number one time management technique effectively. The guarantee is not that you get every task on you list done, but that the most important tasks are accomplished.

Rather than fret about the unchecked tasks, as you leave the office thank God for all you did get done. Congratulate yourself for your accomplishments and keep your undone tasks on tomorrow’s to-do list where you’ve parked them. Leaving the office feeling good about the day prepares your spirit to face tomorrow with enthusiasm.

__________________________________

Link to Part One of this Article

Link to Part Two of this Article

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Filed Under: Church Office Skills, Columnist Gayle Hilligoss Tagged With: church office skills, Columnist Gayle Hilligoss, time management

Book: Church Communications Planning, Measuring, Evaluating done a new way—big is busted, try tiny!

27 June, 2011 By Yvon Prehn Leave a Comment

Planning Book Cover
Planning before and evaluating after any church event are essential for honesty in church communication ministries.

Today churches have extravagant images, powerful design, and extraordinary technology to advertise our message, but in spite of those tools, the Christian faith is declining in much of the world. Though we don't want to discount any of these tools perhaps we need to take another look at the foundational skills of Planning, Measuring and Evaluating our work.

The book Church Communications Planning, Measuring, Evaluating done a new way—big is busted, try tiny! has practical training on planning, measuring, and evaluating to help you make sure that your time and money spent in creating church communications accomplishes the goals of your church.

The book first looks at the details of planning that form the foundation of a solid church communication program. It then goes into the use of FORMS that will help you gather and organize the facts and the information people need to connect with your ministry or event. The forms will also help you measure and evaluate your communications and enable you to understand what is really effective and what isn’t in your ministry communications and marketing.

This approach works in any size church, with any budget. While much extravagant multimedia is only possible on a big budget, any church can make use of the tiny, but significant tips, ideas, and changes suggested in this book to make a significant difference in the impact of your communications.

For immediate download of a PDF of the book, CLICK ON the button below.

Church Communications Planning, Measuring, Evaluating done a new way—big is busted, try tiny!

$6.99

Add to Cart

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For the print version of the book, available through amazon.com, CLICK HERE.

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Filed Under: Planning and Managing Tagged With: church communication effectiveness, church communication evaluation, church communications planning, church planning, church planning resource, yvon prehn

Planning forms, ready-to-print PDFs & editable MS Publisher Files

27 June, 2011 By Yvon Prehn Leave a Comment

PDF forms cover
This is the cover for the set of ready-to-print PDFs.

This set of  forms is an invaluable help in planning and tracking your church communications. These are the forms that are  shown in the videos and books on Planning. The Forms are FREE for ECC MEMBERS (click link at the bottom of this article) or for sale for anyone in an immediately downloadable ZIP format for $7.50.

The ZIP FILE contains TWO SETS:

1) A set of ready-to-print PDFs. Anyone can download and print these--you don't need to have any special program.

2) Editable templates of the forms in MS Publisher. You need MS Publisher to be able to open and modify these templates. If you have it and are familiar with it,  not having to do the basic layout of the templates will save you many hours of work! All you have to do is personalize or change them if you want to and you have them on computer files in your office.

The files are for planning your communications and for evaluation and recording follow up. They are the forms that were used in the Planning Video and Forms Video. Consistent use of these forms will help you honestly evaluate your communication program and give you an objective measure for success. For information on how to become an ECC MEMBER and have access to many more editable files, ebooks and more for only $9.99 a month or $99 a year, CLICK HERE.

EDITABLE FORMS Cover
This shows the cover for the overview that goes with the set of MS Publisher Templates. Please read through this as it shows an overview of the templates.

You have permission to use them as many times or however you want throughout your church.

Click on the ADD TO CART button below to purchase.

You will receive an email back immediately with your download. Download the ZIP file. Save it to your hard drive and then simply click to "unzip" it. You do not need any additional software to do this.

ZIP file of Church Communications Forms

$7.50

Add to Cart
View Cart

 Below is the FREE ZIP file of all these forms in both PDF and editable format for Effective Church Communication Members

[mepr-show if="rule: 23971"]

 

CLICK HERE TO DOWNLOAD the Zip File.

SAVE to your computer (on your desktop makes it easy to find). Click to open and use. ***Remember you must have MS Publisher to modify the templates. They will open in MS Publisher.

[/mepr-show]

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Filed Under: MS Publisher, Planning and Managing

Planning Overview: articles, videos, templates for Effective Church Communication Planning, Measuring, Evaluating

26 June, 2011 By Yvon Prehn Leave a Comment

In many churches communications are done because “we’ve always done it that way” or as a response to a pressing need for PR to advertise a church event or recruit helpers for a ministry. Though something gets done and it sometimes gets a response, this approach is not the best way to make your church communications support and further the mission and vision of the church.  An unplanned approach to church communications is also usually not a wise use of financial or people resources.

This series of video training, articles, print resources and templates will equip and enable your to do all the planning, measuring and evaluating that your church needs. Some free for everyone and some of the books are for sale in either download or print versions.

Membership in Effective Church Communications is $9.99 a month or $99. a year for any size church. CLICK HERE for more information or to sign up. With membership you get the free book on Planning, Measuring and Evaluating, plus 30 other useful ebooks on effective church communications.

Click on any of the titles to go to that piece of training.

PDF overview articles on Church Communication Planning

These articles that are free for everyone. I highly recommend you print these off and use them for discussion at your next staff meeting. It's so easy to not plan and rush to produce communications, but without planning, you probably won't get the results you want. On the other hand. . . . we need to be careful not to over plan, as the second article advises.

Article: The disappointing results when you jump into church communications production without planning and how to change them to positive ones

Article: Don’t plan too far ahead in church communications

The following videos illustrate the process of planning and evaluation

These four videos will give you both excellent theoretical reasons to do church planning, measuring and evaluating, but they will also give you the practical resources you need to carry out a successful church planning, measuring and evaluating program. All of the videos come with a PDF of the notes that go with the video. This makes them useful for Lunch & Learns, staff and volunteer training. You need to access them through this website.

VIDEO: How to plan, measure, and evaluate church communication effectiveness

When you have advertised a church need, such as when you want volunteers to help with a ministry in the church, if you don't get the response you want, how do you respond?

Many churches respond by assuming that: 1) by simply doing the PR they communicated the need and that people will respond; 2) that if people did not respond that the church needs to improve the way the message was presented, e.g. be more cutting-edge, catchy, or interesting; or 3) that people simply don't care about others or helping the church these days.

As this video will show you none of these assumptions are correct and through careful planning and evaluation of your church communications you can make a huge difference in how people will respond to your church communications.

This is an extremely important video for your church staff to watch as a group—it is guaranteed to bring up some lively discussion that should result in a more effective communication program for your church.

VIDEO: Church Communication FORMS: to help you plan, measure, and evaluate communication effectiveness

This video goes over a set of forms that will help you be more effective in your church communication ministry. It shows you step-by-step how to use them and explains why they are useful for ministry.

Many problems in church communications planning and management can be solved if the church uses forms because forms take opinions about communications and helps you effectively evaluate the validity of your opinions.

For example, if someone says: "The web is the best way to advertise!"  and another person on staff responds, "No, nothing beats bulletin inserts and postcards!" the use of forms puts this discussion into an objective evaluation of what works best.

VIDEO: How to create and use church communication surveys, how to decide what really works

Because we all tend to communicate in ways that are most comfortable to us and because, as church leaders, we make decisions for people, in this time of changing communications, we may be totally missing out on what the types of communications our audience needs for them to hear the gospel message or our challenges to discipleship growth.

How do your various audiences take in your messages? What communication channels do they access the most?

Most of us if we are honest really don't know. This is where a survey can be extremely helpful. This webinar/video will show you how to do one for your church.

One bit of advice--before you do the survey, pray that the Lord will make your heart open to make changes whatever the results might be. Nothing hurts your credibility more than asking people for their opinion and then ignoring it totally when they give it to you.

This VIDEO has two BONUS features for ECC MEMBERS: a ZIP file that has the original PowerPoint File, as well as an editable MS Publisher file of the church Survey Form.

VIDEO: How to create online polls with Poll Daddy, Webinar On-Demand

Online Polls are a useful and fun addition to any website. This video shows you how to create them quickly and easily using the free Poll Daddy software. Poll Daddy Software is free and it allows you to create a variety of polls and surveys.

Materials for purchase

Downloable FORMS ZIP File

Planning forms, ready-to-print PDFs & editable MS Publisher Files

This download has the FORMS illustrated in training videos. They are in both editable MS Publisher format and ready-to-print PDF. Both sets are in a combined ZIP file for immediate download for only $7.50.

BOOK: Church Communications Planning, Measuring, Evaluating done a new way—big is busted, try tiny!

Immediate Download: $6.99, Click here

Print format: $12.99 Click Here

This book is provides practical training on planning, measuring, and evaluating our church communications to help you make sure that your time and money spent in creating church communications accomplishes the goals of your church.

First, the book looks at the details of planning that form the foundation of a solid church communication program. It then goes into the use of FORMS that will help you gather and organize the facts and the information people need to connect with your ministry or event. The forms will also help you measure and evaluate your communications and enable you to understand what is really effective and what isn’t in your ministry communications and marketing. This approach works in any size church, with any budget. While much extravagant multimedia is only possible on a big budget, any church can make use of the tiny, but significant tips, ideas, and changes suggested in this book to make a significant difference in the impact of your communications.

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Filed Under: Planning, Planning and Managing Tagged With: church communication planning, church communication videos, church leadership, church planning, Communications, yvon prehn

WEBINAR/VIDEO: How to create and use church communication surveys, how to decide what really works

25 June, 2011 By Yvon Prehn Leave a Comment

Because we all tend to communicate in ways that are most comfortable to us and because, as church leaders, we make decisions for people, in this time of changing communications, we may be totally missing out on what the types of communications our audience needs for them to hear the gospel message or our challenges to discipleship growth.

How do your various audiences take in your messages? What communication channels do they access the most?

Most of us if we are honest really don't know. This is where a survey can be extremely helpful. This webinar/video will show you how to do one for your church.

One  bit of advice--before you do the survey, pray that the Lord will make your heart open to make changes whatever the results might be. Nothing hurts your credibility more than asking people for their opinion and then ignoring it totally when they give it to you.

Below is a Video, plus PDFs of Handouts for the video for members and a Church Communication Survey PDF. ***IN ADDITION, there is a link to a ZIP file that has the PowerPoint Presentation, plus an editable MS Publisher file of the Survey Form. These have to be in a ZIP file because that is the only secure way my web site host will allow them to be uploaded. The addition of all these materials makes this a very complete package for training yourself and your staff and implementing church communications surveys.

These are available to ECC MEMBERS online for only. Membership is $9.99 a month or $99. a year for any size church or number of people at the same church who access it. CLICK HERE to sign up or for membership information.

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Publisher survey with PictureHANDOUT PDF

CLICK HERE TO DOWNLOAD THE ZIP FILE  that contains an EDITABLE MS PUBLISHER FILE OF THE SURVEY FORM and a copy of the PowerPoint Presentation.

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Filed Under: Planning and Managing Tagged With: church communication survey, church survey, communication survey, Communications, yvon prehn, yvon prehn video

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