Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.

Yvon Prehn's Church Communication Blog

The Bible tells us that “out of the abundance of the heart, the mouth speaks, (Luke 6:45)” or as the J.B. Phillips translation puts it “For a man’s words will always express what has been treasured in his heart.”

My goal in these blog entries (actually in all of the ECC Ministry, but particularly here) is to give your heart and mind a biblical viewpoint and foundation in church communications, so that your communications, whatever form they take, will reflect God’s Word and not primarily secular marketing or current cultural views, fears, or attitudes.

I used the word “primarily” quite intentionally in the previous statement because though we learn from secular marketing and contemporary culture, these influences should not be primary in our work. The primary influence on our work is God’s Word. God’s Word informs the Effective Church Communication ministry in our goal, which is to help church communicators create communications that fully fulfill the Great Commission.

Learning from, observing, and sharing other sources, while staying true to a biblical perspective and providing useful commentary is a challenging path to walk. No doubt I will often make mistakes, but to serve you in this way is my goal in these blogs.

My recommendations for your spiritual preparations for Easter—and for the challenging work you do all year long

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Bible 805, podcast and commentary
To do well as we create church communications we need to know our message well and this Podcast will help you do that.

Creating church communications any time of the year is a challenge, but preparing for Easter is one of the most challenging because there is so much to do for the Easter season, starting with Lent and then all the preparations and finally the celebration of the most important event of the Christian year—the resurrection of our Lord.

For this and for all other times of the year I hope this site encourages you and give you practical tools to do your work effectively, but more important than all those things is that you need to ground yourself in the Word of God. For you to do truly effective work as a church communicator, you must be strong in your faith and the foundational way to do that is to know God's Word.

I often describe myself as a "writer and teacher for Jesus" and long before I started teaching church communications (and that was a LONG time ago) I was teaching Bible classes. In the many years, I've done that, as any teacher knows the more you teach the more you learn and I'm learning so much as I prepare my lessons for Bible 805 the class I do live each week at my church and also my PODCAST: Bible 805.

This last week in the process of teaching through the Bible in Chronological Order (which I think is an essential way to study it if you want to truly understand it) I did a lesson on Typology, where you learn how the types or spiritual truths that were shown in partial form in the Old Testament are fully revealed in the New Testament. For example, the lambs were sacrificed as an atonement (a covering) for sin in the Old Testament, but Jesus came as the perfect lamb of God who takes away the sins of the world.

Imagine what it must have been like for the Jewish audience who followed John the Baptist and who for their entire lives had watched lambs sacrificed in anticipation of the coming Messiah to see him look up at Jesus approaching and to say, "Behold the Lamb of God!"

This is only one of the images we talked about and I got to thinking how much richer will be our experience of Easter if we understand the Old Testament background of it.

To strengthen your heart before Easter and to grow in your relationship to Jesus and knowledge of His Word I'd like to invite you to listen to Bible 805. The lessons and podcasts are posted by each Monday after the Sunday morning lesson. You can jump in at any time as the lessons are self-contained, but I pray many of you will join us in our adventure through the Bible. This is the message we all ultimately work so hard to communicate well. We need to do our best to learn it well.

TWO of FIVE TRENDS that will reshape media in 2019

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2019 a new time to try new things
The start of the year is a great time to challenge assumptions and do new things!

MarketingWeek.com, a marketing group from England just published an article on their Five Trends that they believe will reshape media in the coming year.  Amid rather obvious ones like e-commerce will grow, so will video, and Instagram is becoming more useful than Facebook for marketing, were two interesting quotes with implications for church communications and marketing in the coming year. Below are the quotes, my comments, and implication and ideas for church communications that were inspired by them:

First QUOTE:

Consumers will call brands out if they think they are driving them to a social platform just to transact.

Darren Campbell, Dr Martens

IMPLICATIONS & IDEAS:

When a church uses social media in their outreach, how does it come across to people outside the church (assuming they see it)?

This quote got me wondering how much of what churches put out there comes across as simply selling something— “Come to this event!, Bring your Kids HERE!!, Don’t miss out on this!!!

We may protest that we aren’t asking them to spend money (not yet, they must become more involved to be approached with that), but we are asking them to spend time and attention in exchange for our message. We want them to buy into what we are selling.

The bottom line is that is what we want, for them to buy into what we are selling—we want them to come to know Jesus as Savior, have their sins forgiven and live a life serving him. But what if our audience has no idea this is of benefit to them? Or why they should even come to a place that has a pre-packaged life-plan for them to accept?

What is the alternative?

[Read more...]

Personal note—once again fires raging in California

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After the fire
What remains of a mobile home park that burned. From parks like this to the homes of movie stars, once again fire tore through our area.

Last Thursday afternoon a phone call came, “Camarillo Springs is on fire.”

Camarillo Springs is a mobile home park not far from Ventura where we live, and we have several elderly friends there. They were told to evacuate. We were texting them and their families and though it was scary for one lady in a huge traffic jam with 2 trembling little dogs with her, everyone made it out OK.

That mobile home park was spared, and they were able to return. But many homes were not. From older mobile homes in the canyons to the mansions of the rich and famous in Malibu, the fire tore through to the ocean with what we call the “Santa Ana winds,” scorching 30-50 plus mph winds that come through our area in the fall.

When I was much younger the Santa Ana winds were a pleasant diversion as the weather turned chilly this time of year. Yes, anything below 50 we consider chilly in S. California. Now they are dreaded because they fuel hellish fires in bone-dry areas and can turn an ember in minutes into an entire hillside erupting in flames—as happened in several places this morning. [Read more...]

Chris Pratt, a Gospel presentation at MTV awards, and a challenge to us all

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Chris Pratt can preach!
We don't usually think of Chris Pratt as a preacher, but his MTV Awards speech has challenges for us all. Image by Gage Skidmore.

When the Bible tells us that when Jesus spoke, “people heard him gladly” and “the large crowd listened to him with delight,” various translations of Mark 12:37, I often wonder what that meant. This passage and others contrasts Jesus way of speaking with that of the religious leaders of the day.

Sadly, there are few Christian leaders or preachers today who people “listen to with delight.”

And then there is Chris Pratt. His job description as super star actor (Guardians of the Galaxy, Jurassic Park, Parks and Recreation) doesn't automatically include preacher to the people—but last night at the MTV Awards he was just that.

He framed his words as his 9 Rules for Living. I’ll share them below, but I highly recommend you listen to them online, not only for the words, but more importantly for the audience reaction.

Here is what he said:

"I'm going to cut to the chase and I am going to speak to you, the next generation," Pratt said. "I accept the responsibility as your elder. So, listen up."

  1. "Breathe. If you don't, you will suffocate."

  2. "You have a soul. Be careful with it."

  3. "Don't be a turd. If you are strong, be a protector. If you are smart, be a humble influencer. Strength and intelligence can be weapons, so do not wield them against the weak. That makes you a bully. Be bigger than that."

  4. "When giving a dog medicine, put the medicine in a little piece of hamburger and they won't even know they're eating medicine."

  5. "It doesn't matter what it is. Earn it. A good deed. Reach out to someone in pain. Be of service. It feels good and it's good for your soul."

  6. "God is real. God loves you, God wants the best for you. Believe that, I do."

  7. "If you have to poop at a party….(sorry I’m leaving this one off—it’s online, but this is my “G” rated blog).

  8. "Learn to pray. It's easy, and it is so good for your soul."

  9. "Nobody is perfect. People will tell you that you are perfect just the way that you are, you are not! You are imperfect. You always will be, but there is a powerful force that designed you that way, and if you are willing to accept that, you will have grace. And grace is a gift. Like the freedom that we enjoy in this country, that grace was paid for with somebody else's blood. Do not forget that. Don't take that for granted."

Again, listen to his speech, not only for his words, but for the audience reaction. They are clapping and cheering through it. Obviously they heard him with delight. It’s worth analyzing why. The truth statements (rules 2,5, 6 and 9 especially) are incredible distillations of biblical reality put into contemporary language—we are not perfect and we need grace, grace purchased with somebody else’s blood. When was the last time you heard a congregation clap at the mention of grace?

He does a masterful mix of humor and truth—very hard for most of us to manage, so I don’t recommend trying, but you can take his words and use them as discussion starters, especially with the younger people in your life: What did they think of it? What is grace? Why is it important to know you aren’t perfect?

#9 is an extraordinary contemporary translation of “for all have sinned” “by grace you are saved.” Discuss his challenge that we not take that for granted.

And for you and your church, can you lighten up a little bit while still being true to who you are and the respect due the gospel? How can we translate Biblical terms into the language of today so people will hear eternal truth? How can we bring joy back into sharing our faith?

I don’t know the answer to these questions, but they are challenges worth discussing. And while doing that pray for the many who heard Chris Pratt’s message that they hunger to find out more about the God who loves them and paid for them with Jesus’s blood.

Pray you will learn to share the words of eternal life in way your audience will hear you gladly.

 

Marketing is not inherently evil–and why content makes all the difference

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You don't have to do crazy things to involve people in ministry
You don't have to do crazy things to involve people in ministry and church activities.

Marketing is not inherently evil any more than talking is inherently evil. The content makes all the difference.

We can talk in a way that exaggerates, misleads, and is obnoxious or we can talk in a way that is gentle, kind, and informative.

This morning I received two emails that illustrated this difference and I want to share them here and then comment on their implications from them ministry marketing in our churches.

Editorial clarification: I published this initially a couple of years ago and just found it again and thought it might be useful as so much marketing on the web continues to be of the overly pushy, loud, in-your-face type. This isn't necessary and we shouldn't copy it. I don't know if the obnoxious site still exists, but Lightstock still does wonderful work, check them out.

Here is a short video of both video links and after the video, my commentary on them. Please remember Effective Church Communications does not take advertising or take part in affiliate programs. If I like or dislike something it is my opinion related to ministry usefulness, not to any monetary agenda. Check out the video below and then read the commentary:

 A tacky and obnoxious marketing example

The link below is an example of the now overly popular squeeze or landing page.  If you are not familiar with these communication tools, here is a good definition:

Landing page is pretty much synonymous with sales letter. It's a hard sell page that pitches a product with several calls to action.

from: http://www.sitepoint.com/forums/showthread.phpf?857520-Squeeze-page-vs-landing-page

The link here is attempting to sell some software that will automatically link content on your websites to various social media sites. There are many problems with this approach including that though automatic linking to social sites can be useful. I use a tool that links the headlines of the articles on this website I write to my Twitter account (http://www.twitter.com/yvonprehn) but that tool is free and bundled in WordPress, the system I use to build my website. Given the skimming nature of Twitter (and I don't check it often and seldom interact through it), I feel like this is an honest representation of the level of involvement I want with it and feel is useful for the ministry at present.

In addition, the basic premise of the pitch for this product is faulty—automatic links, if solely used, come across as phony, automatic links and they often don't make sense.

People aren't stupid and Google isn't stupid. Automatic spamming of anything no matter how efficient, isn't a useful communication tool.

A tasteful and helpful advertisement

This example is from http://www.lightstock.com. I don't have the link to the specific ad because that came to me via email (that's why I did the video above) but here is what I like about this advertisement:

  • No hype, it simply presents what the company has to offer
  • It is beautiful and restful to look at
  • It makes the product offerings clear and links to the products if you want more
  • It both has material that is free and material for sale
  • It respects the viewer—if their product is something the viewer wants, he or she will click-through and buy. If not, they have given the viewer a few minutes of visual inspiration.

If you didn't look at the video, please do visit their site http://www.lightstock.com and take advantage of their free weekly images and video clips.

Ministry communication implications

When you want people to attend an event at your church or take part in any ministry opportunity, don’t feel like you have to pressure them or hard sell them.

Be clear, be concise, be kind, be complete in your message. Do the best you can to tell about the ministry truly and from a Biblical perspective. Having done that, get your message out in as many channels as you can, as many times as you can and trust the Lord to speak to the people He wants to draw to your church.