Yvon's note: though this material and the video is several years old, it has some extremely useful material that will help you be successful in your fall outreach. Consider the production values and artwork a retro memory and learn from the timeless principles represented.
Recruiting enough volunteers is always a challenge for any church event and few are the churches that report they have enough. When the event takes place and there are not enough people, not only is it tiring for the staff and the volunteers that are there, but it is spiritually trying also. When this happens, we ask ourselves:
Why didn't more people help?
Don't people care about their neighbors?
Doesn't outreach matter?
These and many other questions haunt us and make us hesitant to be enthusiastic about upcoming events.
In evaluating many instances of this kind, I've put together the online Video below that has a Case Study with specifics and samples that I trust will help you be more successful in recruiting people for your next church outreach event.
As you can imagine (this being a church communication ministry) I believe that the primary problem with not getting enough volunteers is in the communication that comes from the church—the problem is not in our people, but in us. Often we don't communicate nearly as well as we think we did to let people know how much we needed their help or even, as you'll see in the case of Trunk or Treat, even what the event is about.
This video would be excellent to watch with your church staff. Remember you can click on the little box of arrows at the bottom of the video to blow it up full size on your screen. Simply hook up the computer to a projector and you can show it to the entire staff.
Below is the PDF of the handouts for the Webinar and the PDF for the CASE STUDY.
Click on each image to go to the PDF for it. You have permission to make as many copies as you need for your church staff and volunteers. Please let your friends in church communications know about the useful resources on this site so more churches can learn to communicate effectively!