Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; Effective Church Communications can help.
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How to be sure your church isn’t confusing the Christmas message

2 December, 2019 By Yvon Prehn Leave a Comment

Christmas Star
A Christmas star may mean a lot to your church members, but be sure to explain its meaning to your guests.

How can the church confuse the Christmas message? Isn't it the secular world with its emphasis on spending and consumption, on parties and secular images the one confusing the Christmas message? We try so hard to make sure everyone knows "Jesus is the Reason for the Season!"

Isn't confusion over the meaning of Christmas a secular issue?

Not really. In many ways, the secular world no longer confuses the true meaning of Christmas. In the past it seemed that there was a sometimes uncomfortable mixture between the birth of Jesus and Santa—currently, almost every trace of Jesus has been erased in secular presentations of Christmas. In the various programs on TV this year, it seemed like the overarching themes had to do with "family" (commendable, but important all year) and something often referred to as "Christmas magic."

The secular world is quite clear that it wants nothing to do with Jesus at Christmas and there is little confusion about that.

Sadly, confusion about Jesus is often found in the church at Christmas though we certainly don't do it intentionally. The following are some thoughts to make sure that we are communicating the message we think we are communicating.

[Read more...]

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Filed Under: Christmas, Seasonal Tagged With: Christmas, Christmas confusion, Christmas images, Christmas message, yvon prehn

Free images for Giving Tuesday

30 November, 2019 By Yvon Prehn Leave a Comment

GIVING TUESDAY LOGO, free to use
This is one of the logos that are free to use from Giving Tuesday.

I'm sorry this is so late in coming to you—I was waiting to confirm that you could indeed use the images they created and they just recently got back to me. I was asked by a church communicator if I knew of free images for Giving Tuesday.

I found their site and they had a great selection of what looked like free images BUT (and this is a lesson to all of us) NO WHERE did they tell you that they were free or terms of use or anything. As I'm very concerned to not use anything on the Effective Church Communications site or pass on anything that is not 100% copyright and attribution free, I emailed to ask if it was OK. They just got back to me.

Having said that I realize it is an incredibly lame excuse because I should have worked to contact them earlier so I could pass on the information to you in time for it to be useful. I apologize.

I just added a note to my Google calendar to remind me at the end of July next year to look at their website and start planning ahead. I'd encourage you to do the same because to make a significant difference on this day, we need time to coordinate resources and communications. I promise to remind you much sooner next year. It is a wonderful alternative to the excessive consumerism of Black Friday and as a reminder of the importance of giving. [Read more...]

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Filed Under: Misc. Advice and Articles, Seasonal communication strategies Tagged With: Background on Giving Tuesday, Giving Tuesday, Giving Tuesday links to logos

Christmas Strategy—Christmas Connection Cards—effective tools to get people to return after Christmas

29 November, 2019 By Yvon Prehn Leave a Comment

FREE Christmas Connection Card
Click on this image to download the FREE PDF file.

After all your hard work to get people to come to your Christmas events, you want to make sure you make a connection with them so that they will return to your church after the holidays. To do that you need to capture names and contact information.

These Connection Cards and Registration for Christmas are a simple-to-create, but very useful tool.

At the end of this article is a link to a ZIP FILE that has ready-to-print PDFs of all the images below and editable MS Publisher files of all the cards plus hi-res images of them.

The strategy behind the cards

Churches often put on Christmas events as a gift to the community and some have told me that they don't want to be "too pushy" during that event and so they don't do anything to try to get information from their guests.

Though I understand the thoughts behind this thinking, we need to remember that the kindest and the best thing we can do for our Christmas guests (or church guests at any time of year) is to introduce them to Jesus. We may begin that introduction at Christmas, but what is strategically important to remember is that it takes at least SEVEN exposures to any idea for acceptance. For many people in our world today, the idea that Christmas is about Jesus or that he is more than a baby that inspires kind thoughts and lots of parties this time of year is a totally new idea. [Read more...]

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Filed Under: Christmas, Church Connection Cards, Strategy, Strategy #2: Make the most of seasonal events—grow your church in numbers AND your people in discipleship Tagged With: Christmas Connection Cards, Christmas prayer request card, FREE Christmas Connection Card, FREE Christmas Visitor Card

Why Jesus is the Reason for the Season—based on the Nicene Creed

12 November, 2019 By Yvon Prehn Leave a Comment

Jesus is the reason for the Season postcard
Our world needs to be reminded that Jesus truly is the "Reason for the Season." This piece will help you do that.

I've got dozens of free Christmas Templates available for you for every aspect of Christmas holiday communications.

HERE is the link to all of them: https://www.effectivechurchcom.com/templates/christmas-templates/

I'll be featuring different ones in the coming weeks with tips on how to use them. Today I want to focus on one of my favorites. You can use it as a flyer, postcard, image in newsletters or social media. The ZIP file has jpg images, ready-to-print PDFs and editable MS Publisher files. Click here to download it:  Jesus-postcard

This piece uses the words of the ancient Nicene Creed that distills the essence of who is Jesus. The creed settled the controversy over the identity of Jesus in the early days of the church and it is my prayer it might help to clarify who He is to some today.

Use it freely and pass it on!

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Filed Under: Christmas Tagged With: free Christmas gospel, free Christmas template, Nicene Creed modern illustration, why jesus is the reason for the season

For Successful Fall & Winter Outreach Publications: Clarify and Coordinate for greater lasting impact

19 October, 2019 By Yvon Prehn

welcoming people
If you are planning a fall or winter outreach event at your church, these tips will help you have lasting success from it.

Fall and winter are two prime times for churches to plan outreach events for their communities. Large amounts of time and money are spent on these events and often the church gets a great community response to the free Harvest Festival or Family Thanksgiving Dinner or Community Caroling and Hot Chocolate Party. But seldom do these activities generate the kind of continuing church involvement a church hopes for. I'd like to offer some suggestions on how to CLARIFY and COORDINATE your message for greater lasting impact.

If you don't want to waste your time and money the following tips are essential!

To help you understand how important this is and to give you a sense of how futile it is to hold events without good communication to clarify and coordinate your message, primarily for the ladies reading this, think about when you buy cosmetics at the department store or online and you are given some free samples. (The gentleman reading this may or may not have some sort of similar situation, regardless the example will make sense.)  The company that makes the cosmetics don't have the samples in the middle of the mall set up on a pretty display that says, "FREE FOR ALL." No, you go to the specific cosmetic counter and you know without a doubt who is giving them to you. [Read more...]

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Filed Under: Evangelism & Outreach, Fall Festival and Halloween, Misc. Advice and Articles, Seasonal, Seasonal communication strategies, Strategy, Thanksgiving Tagged With: church marketing, Communications, Fall Festival and Halloween, how to get people to come back to church after special events, Seasonal, Winter communications, winter outreach, yvon prehn

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Weekly devotion and prayer for church communicators

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