Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.

Effective Church Communications PODCAST DESCRIPTION:

Communications is one of the most important church ministries because it is often the gateway to the entire church. To do it effectively requires more than the latest images, social media, and technology tips.

You need a timeless strategy, inspiration, and Biblical challenges that work no matter what tech tools and channels you use, the size of your church or age of your audience. You'll get them here through this podcast.

 

Was Jesus a zombie?—NO irreverence intended, but an honestly asked question and an answer

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I was challenged with this question twice in one week by people who were quite serious and not affiliated with any church. After I got over my initial shock, I realized it was a question worth an answer, and the question might be something other churches may be asked.

Following is my answer in video format and the script for it follows. Please consider this as an example of how people may be spiritually searching in ways we wouldn't think about and how Halloween can give us an opportunity to share the one Person who truly came back from the dead, not as a zombie, but our incredibly, eternally ALIVE, Lord Jesus.

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Results of the Church Communications Survey and Commentary on it PODCAST AND TEXT

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Effective Church Communications PodcastHi, I’m Yvon Prehn, and welcome to the Effective Church Communications podcast. A few weeks ago, I did a survey to find out more about what church communicators are using currently and what they need to do their work more effectively.

In today’s podcast, I’ll talk about  the Results of the Church Communications Survey Summary and Commentary on it

Below is the podcast and following that a copy of the notes/transcript of it.

So let’s get started…..

               As I begin, I’d like to ask you, if you feel as I did … [Read more...]

A solution to giving for churches that are not meeting and it doesn’t involve online giving

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How to collect an offering even though the church isn't meeting
Just because the church building is empty, we can still encourage each other and financially support the church.

How can a church keep going financially when we don't meet and aren't able to take up an offering?

Hi, this is YP and welcome to the Effective Church Communications podcast!

In our current challenging times, many churches are concerned (and justifiably so) with how they will pay the bills when the church is not meeting together regularly. I've got a great solution for you and you don't need to learn any new technology to do it.

Listen to the podcast below or continue reading for the solution.

For many churches, the Sunday morning offering is still the primary way the church gets tithes and offerings from the congregation.

The frequent response to this situation of churches not meeting is to emphasize online giving and though that is a great solution in many churches (and I personally love using it), it isn't a viable solution for many others. Either the church does not have online giving in place, doesn't want to set it up, or a large group of people in the church simply don't want to use it.

Technology isn't the answer to everything and sometimes trusted methods work well in challenging times. [Read more...]

What Tesla can teach us about successful church marketing

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What Tesla has to teach the church about advertising
Yes, a Tesla is a great-looking car, but did you know they outsell EVERY other luxury car brand WITHOUT any advertising? The church can learn something from how they do it.

Did you know that Tesla sells more luxury cars than any other company?
I think the challenge of that question is so important, I did both a blog and article on it. Below is the podcast and then the continuation of the blog:

I was surprised when I read that statistic, but even more interested when I read how they did it. Let me share the terlerati.com comment on it, a chart that illustrates their success, and then I'll talk about how this inspired me about discipleship and church marketing. Then I've got some spiritual challenges for you and then at the end of this some practical tools you can use to put into practice to make your seasonal marketing more successful than ever.

Quickly, name one advertisement you’ve seen recently from Tesla Motors themselves? OK, name any advertisement you’ve seen from the company, ever? Tesla’s marketing strategy is as disruptive as its business model. It lets you and I advertise for them, for free. . . . . Tesla does not spend millions of dollars in a traditional ad campaign. They let you and me discuss it, rave about it, hate on it, or rejoice in the spirit of going electric in a Tesla, be the catalyst to a viral and brilliant marketing campaign. At the end of the day, Tesla advertising is free.

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PODCAST: Don’t default to Magical Thinking when planning your seasonal outreach

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No magical thinking for church events
HARD WORK, not Magical Thinking is what will accomplish the results we pray for in our seasonal outreach events.

PODCAST INTRO:

Easter is fast approaching and as we look at all the work ahead, don't you wish that people would magically appear at your events after one announcement from the pulpit or one notice in the bulletin and in social media?

Not only that, wouldn't it be wonderful if they'd magically come back and start attending the church regularly after one visit?

But we know it probably won't work out like this will it?

Hi, I'm Yvon Prehn and Welcome to the Effective Church Communications Podcast!

Today our topic is:  Don't default to Magical Thinking when planning your seasonal outreach

Click below to listen to the podcast or listen on iTunes or any of your favorite podcast channels.

You might protest that you would NEVER count on magic to do anything in the church and mean it. But unfortunately, the communication actions in many churches tell a different story because. . . . .

Magical thinking takes place when you assume that simply by doing certain things, you will get the results you want without actually doing the hard work you need to do to get them

And sadly, churches do this all the time and wonder why they don’t get the results they want from their outreach.

In today’s Podcast we’ll go over FIVE examples of Magical Thinking in church seasonal communications, why they don’t work and what you need to do instead of Magical Thinking to assure the response you want at your church for your seasonal celebrations.

For the FREE TEMPLATES mentioned in the Podcast, CLICK HERE

For an article that has the text of the podcast, notes, and links mentioned, CLICK HERE.