Effective Church Communications

PODCAST: Connection Cards—What really works best to get people back to your church after Easter is one of the least impressive things you do

2 April, 2019 By Yvon Prehn Leave a Comment

Easter Connection Cards — This is one of a downloadable set of Connection Cards for Easter. They are one of the most effective tools to make sure people come back after a special service.

Following is a text version of the PODCAST

Many churches go all out for Easter celebrations: special music, drama, free food, an Easter egg hunt or petting zoo for the kids. Though all these things are fun and may impress visitors with the ability of your church to put on a special event, there is one thing they probably won't do—get people to return to church the next Sunday. Almost every church experiences disappointment the Sunday after Easter because few of the visitors return.

It doesn't have to be this way. Following are 3 Reasons why big, special, Easter events won't get people back next Sunday. That's the bad news. The good news is that one of the least impressive things you do, the lowly communication tool of a Connection Card, can do what the big events can't. The big events might get people there on ONE Sunday, but it's the quiet link the Connect Card provides that will help them come back.

What follows is a little bit brutal, but done to shake us from our complacency. We have an opportunity to change the eternal destiny of people who visit our churches on Easter Sunday and we need to be honest with ourselves why they often don't come back.

Reason #1: Your special activities weren't very special to your unchurched audience

A painful reality check is necessary here. In the days when many people lived on farms and TV options (if you had a set) were limited to three choices, the music and special events put on by the church were a big deal in the community. In the days when no one had attended a live concert or watched a streaming one, the Living Nativity Scene (complete with animals) at church was awe-inspiring and the Easter Musical was magical. Not so much today. [Read more...]

New and FREE set of 11 Easter Invitation Cards—equip your people for Easter Outreach and inviting!

10 March, 2019 By Yvon Prehn Leave a Comment

Free Easter Invitation Cards — Your people inviting their friends is your BEST method of outreach for Easter. This business card size invitation with your church's specifics on the back will work well.

In a recent podcast and blog, I strongly encouraged you to focus on the people in your church as your primary way to reach out to your community at Easter (and for every other seasonal celebration).

In doing this you will help your people be obedient to the Great Commission—to go into all the world and share their faith. This is a natural method of evangelism and helping your people grow as disciples when they pray for, ask, perhaps take to church, and go out to brunch their unchurched friends. It's a tremendously effective, Biblical alternative to buying an anonymous mailing and sending it out to strangers.

(SIDE NOTE: there is nothing wrong with mailings or postcards—I've got a lot of free designs for you and they can be very effective. It is the anonymous part that is bothersome. If you create your own postcards and YOUR PEOPLE mail them out or give them away with a personal note, and best of all follow up on the sent invitation, they can be very effective.)

Though we have many free templates for the holidays and there will be more new ones for Easter in the coming weeks, I just finished a set of business-card-size invitation cards. Below are pictures of them and below that a ZIP file of the cards you can download, modify, and use. The cards are in ready-to-print PDF format and in editable MS Publisher files. All the artwork is copyright free and legal to use and the designs are mine and I freely grant the rights for you to do with them whatever you want.

When putting together these cards, take time to make sure the website and social media you link to is up-to-date and welcoming. Even better would be to have links to sites or blogs or videos from people at your church that explain the Christian faith and why Easter is so important. Be sure you have a contact person (or a team) who will answer the phone, text messages, or emails if people have questions.

This is a fantastic opportunity and time to equip your people for Easter Outreach—be sure you make the most of it!

To download the ZIP file with the cards, click on the following link: Easter Invitation Cards, Bus Card Size

How to get visitors at special events to give you their contact information and how to respond when they do

29 March, 2018 By Yvon Prehn Leave a Comment

Sign in Card for Fall Event — Use a card like this if you want people to return to your church after special events.

When your church hosts special events this should be the start of a relationship, not simply a one-time visit. But to make that happen you need to get your visitor's contact information. Following is a process you can use to get that information, samples of communications that will do it and follow-up cards after the events. There is a generic one and also examples for fall outreach and one for Christmas.

The big question is—how to make that happen?

One of the best ways we've found to do that is to have a drawing for a special prize related to your event and ask people to register for it. You can be very upfront that you will be using the information to contact them and that, if at any time they want to be removed from your mailing list, it isn't a problem. You don't want to hide your purpose and most people don't mind when you let them know the details upfront. [Read more...]

Make the most of your Father’s Day Connection Cards

6 June, 2017 By Yvon Prehn Leave a Comment

Make the most of Father's Day Connection Cards by including options for information on ministries related to men.

The selection of Connection cards that follow for Father's Day includes some cards that not only have the standard information on them, but that give men the opportunity to request information about ministries that may be of interest to them.

These include: Service Projects, Men's Group, Habitat for Humanity Build, and Children's Ministries. Having these on the card is one way of advertising these ministries that men may not even know go on at the church. In addition, asking on a card directed primarily to men on this Father's Day that includes asking for information about children's ministries, lets men know that the church is aware that many men today participate actively in child-rearing. More men than many churches are aware are single dads and greatly appreciate it when a church is aware of this and actively works to minister to them.

Below the gallery of Connection Cards for Father's Day below is a link to download a ZIP file that has ready-to-print PDFs and editable MS Publisher files.