Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.

PODCAST: Connection Cards—What really works best to get people back to your church after Easter is one of the least impressive things you do

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Easter Connection Cards
This is one of a downloadable set of Connection Cards for Easter. They are one of the most effective tools to make sure people come back after a special service.

Following is a text version of the PODCAST

Many churches go all out for Easter celebrations: special music, drama, free food, an Easter egg hunt or petting zoo for the kids. Though all these things are fun and may impress visitors with the ability of your church to put on a special event, there is one thing they probably won't do—get people to return to church the next Sunday. Almost every church experiences disappointment the Sunday after Easter because few of the visitors return.

It doesn't have to be this way. Following are 3 Reasons why big, special, Easter events won't get people back next Sunday. That's the bad news. The good news is that one of the least impressive things you do, the lowly communication tool of a Connection Card, can do what the big events can't. The big events might get people there on ONE Sunday, but it's the quiet link the Connect Card provides that will help them come back.

What follows is a little bit brutal, but done to shake us from our complacency. We have an opportunity to change the eternal destiny of people who visit our churches on Easter Sunday and we need to be honest with ourselves why they often don't come back.

Reason #1: Your special activities weren't very special to your unchurched audience

A painful reality check is necessary here. In the days when many people lived on farms and TV options (if you had a set) were limited to three choices, the music and special events put on by the church were a big deal in the community. In the days when no one had attended a live concert or watched a streaming one, the Living Nativity Scene (complete with animals) at church was awe-inspiring and the Easter Musical was magical.  Not so much today. [Read more...]

Connect with invisible visitors: an overview of Church Connection Cards Resources

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Church Connection Cards
Here links to a video, articles, books on how to make the most of Connection Cards.

The people who visit our churches are often lost souls for whom Jesus died--we cannot let them pass through our church as invisible visitors without making a connection with them, if we are to be disciples who are working to obey the Great Commission.

It doesn't take big gestures and huge budgets to make those connections. As the song says in this and every other situation of relationship building "little things mean a lot."

One of those very important little things in building a relationship with visitors  are Connection Cards. I have experienced many times in personal ministry and have seen at many churches, I've worked with how Connection Cards can grow a church, make people feel cared for, and do more for a church growth than anything else tried at the church. [Read more...]