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Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; Effective Church Communications can help.
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Successful Christmas Outreach Strategy

17 November, 2011 By Yvon Prehn Leave a Comment

Christmas tree
For Christmas outreach to be successful take lots of work and prayer.

For many churches, their idea of successful Christian outreach means finding and buying the best looking, professionally done postcard and then paying lots for mailing lists and a large mailing.

It doesn’t matter how great your outreach marketing piece looks, how flawless the printing, how inspired your slogan, no one piece can carry the weight of assuring a good turnout for a Christmas event. Even if you do get a good turnout, that doesn't mean that the response of the people who attend will be anything more than appreciation for a good time.

This is not to say that these things don’t matter, because they may be steps towards a connection with your church and Jesus, but the key thing to remember if you want your Christmas outreach to be ultimately successful, is that it takes many actions by every part of your church and here are some suggestions:

1. First for leaders and decision-makers in the church, spend time in prayer asking God to impress on your heart the seriousness and the privilege of our opportunities this time of year. Remember, this might be your one opportunity to share the gospel of Jesus with visitors and relatives. The eternal destiny of people can be decided at your church this holiday season. [Read more...]

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Filed Under: Christmas, Evangelism & Outreach, Seasonal Tagged With: Christmas church outreach, christmas communications, church bulletins for Christmas

How to download and use the FREE Kindle reader for ministry communications and teaching

17 November, 2011 By Yvon Prehn Leave a Comment

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Filed Under: Misc. Advice and Articles

VIDEO: A GREAT way to publicize Holiday Events

15 November, 2011 By Yvon Prehn Leave a Comment

Print is still one of the most powerful ways to communicate because if you do up a print piece, such as a postcard and it is placed on the refrigerator--you can't help but see it many times!

The US Postal Service reminded us of that in a little video they did, and a clip of that is in the very short video that follows. At the end of the video is a link that will take you to the template page shown.

To see the video full-screen, click on the little square at the lower, right-hand corner. Enjoy!

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Filed Under: Christmas, Church Outreach and Marketing, Video, how-to Tagged With: Christmas postcards, church christmas marketing, Church Christmas PR, church marketing

“The refridgerator has never been hacked” and church outreach applications

14 November, 2011 By Yvon Prehn Leave a Comment

The US postal service has a recent ad that starts out with the statement: "the refrigerator has never been hacked." You can check out the video below.  Though the ad is obviously designed to encourage people and businesses to use the mail, it also has some great reminders for all of us as we as we work to reach out to our communities with invitations to seasonal and special events.

Below is the very short video and following it are some more applications for church communicators. At the end of the article are links to templates that you can modify to create invitations for your Christmas events.

Click on the image to go to video and then come back for some more advice.

Fridge hacked
Click on this image to go to the video. It is from a USPS ad reminds us that a message posted on the refrigerator is a great way to communicate.

 

What church communicators need to remember

Humor aside, the fridge is still communication central for every home that has one.

No matter how tech savvy you and your family members are, no matter how many people have mobile phones, ipads, or email accounts, everyone will see an image on the fridge many times. If you want your congregation to be reminded of a holiday event, the fridge is the place you want for your message.

Tips to make your message fridge friendly

  1. Make it a postcard
  2. Be sure the key connecting points of your message are on ONE side of the postcard.
  3. Far too many postcards work hard to create a catchy image on the front, but then expect people to turn it over for connection information.
  4. If the backside only has connection information--you may not know what the details are for.
  5. Think of your postcard as a mini-billboard--connection and details on one side.
  6. People will post it on the fridge and come to your event.
Christmas Invitation Color, snow man, with details
This is an example of the way you can modify our templates to create mini-billboards for Christmas outreach. CLICK HERE to go to the article that has the templates.

A set of Christmas invitations

CLICK HERE to go to an article with Christmas invitations.

There is a free one for everyone and a great set of editable templates for Effective Church Communication Members.

This is just  one of the many resources available for Effective Church Communication Members. Membership is only $9.99 a month and give you access to a huge amount of templates, ebooks, instructional videos year round. CLICK HERE for more information.

 

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Filed Under: Christmas Tagged With: Christmas church invitations, Christmas postcards, Church Postcards

Setting Goals—The main thing is to keep the main thing the MAIN THING, part one

2 November, 2011 By Yvon Prehn Leave a Comment

Gayle Hilligoss Picture
Article by Gayle Hilligoss

Ed. note: No matter what time of year you read this, you will always be tempted to think that you don't have time to follow the advice in this article on goal-setting. But to make the most of all your days, you need to make the time to do it.

It would take a hundred lifetimes to accomplish all we are capable of—all we would like to do. The reality is there are no dress rehearsals in life. We have only one lifetime to do our best and to be all we can be.

If we had forever, perhaps there would be no need to be concerned with priorities. There would always be tomorrow—for us and for all the others in our life. But, time is the great ruler. Without time there is nothing. The sobering thought is that the clock is always running. Therefore, our choices make a great difference in our lives.

John 10:10 tells us, “I have come that they may have life, and that they may have it more abundantly.” God intends fulfilled, beautiful lives for His children.

Goal setting implies a change in the status quo, an achievement of dreams. Unfortunately, many articles and workshops never result in much change. People may read or attend, have a pleasant time, make some resolutions and then get discouraged when they face the actual task of working toward their dreams.

Resolve now that you will use this information as a starting place to reaching your goals by acting on your knowledge. What you are reading right now is enough to start you toward making some significant positive changes in your life.

It is not for anyone else but you to choose your path in life. God has a unique purpose and plan for your life. You have the responsibility and can have the joy of discovering that plan for yourself. You have many choices. The main thing is to keep the main thing the main thing. Six strategies to keep you on track:

• Know what you want from life. There are always people who want to tell you what you should be doing. When you begin to feel others are making too many decisions about how you are living your life, remind yourself it is your responsibility to make your own choices. For true happiness look for a purpose that will outlive you.

• Recognize the difficulty of choosing priorities and focusing on them. Keeping the main thing the main thing is not easy. Few worthwhile things are. You will be constantly pulled in many directions. The task is ongoing; the rewards make it worthwhile. Every day you are spending time, your most valuable resource. Your goal is to spend your precious time in the most fulfilling way.

The world is full of people who want to succeed; not so many are willing to pay the price. Yet, in the long run it takes just as much time, energy and effort to live an unhappy, aimless life as it does to live a fulfilled one. Often the price for failure is far greater than the cost of success. Parents who take the easy road with children when they are young most certainly pay the price as the children grow up. Couples who do not nurture their marriage pay the price eventually.

• Define specific goals. Goal setting and wishful thinking are not the same thing. You must be specific about what you want to achieve—and you must want to achieve your goals regardless of whether others share your vision.

You may talk over a dream with someone and that person may take your goals lightly or try to discourage what they see as too ambitious. Misery always looks for company. Choose carefully those with whom you share your goals. Avoid people who are likely to rain on your parade, but more important, learn to trust God’s guidance and your own seeking of His direction.

The vast majority of people live by default, not knowing where they want to go and having no need to figure out how to get there. They have no plans to follow, no new adventures to aspire to, no ambitions to achieve. Many would like you to have as little direction as they. It is doubtful you would be reading this article if you fit that description. You do not need to be one of the many who have trouble getting a handle on goals. You can be aware of the pitfalls and chart your course around any obstacles.

____________________________

To go to Part Two of this article, CLICK HERE.

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Filed Under: Church Office Skills Tagged With: church office goals, goal setting, the main thing

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