“The refridgerator has never been hacked” and church outreach applications

The US postal service has a recent ad that starts out with the statement: "the refrigerator has never been hacked." You can check out the video below.  Though the ad is obviously designed to encourage people and businesses to use the mail, it also has some great reminders for all of us as we as we work to reach out to our communities with invitations to seasonal and special events.

Below is the very short video and following it are some more applications for church communicators. At the end of the article are links to templates that you can modify to create invitations for your Christmas events.

Click on the image to go to video and then come back for some more advice.

What church communicators need to remember

Humor aside, the fridge is still communication central for every home that has one.

No matter how tech savvy you and your family members are, no matter how many people have mobile phones, ipads, or email accounts, everyone will see an image on the fridge many times. If you want your congregation to be reminded of a holiday event, the fridge is the place you want for your message.

Tips to make your message fridge friendly

1. Make it a postcard
2. Be sure the key connecting points of your message are on ONE side of the postcard.
3. Far too many postcards work hard to create a catchy image on the front, but then expect people to turn it over for connection information.
4. If the backside only has connection information--you may not know what the details are for.
5. Think of your postcard as a mini-billboard--connection and details on one side.
6. People will post it on the fridge and come to your event.

A set of Christmas invitations

CLICK HERE to go to an article with Christmas invitations.

There is a free one for everyone and a great set of editable templates for Effective Church Communication Members.

This is just  one of the many resources available for Effective Church Communication Members. Membership is only $9.99 a month and give you access to a huge amount of templates, ebooks, instructional videos year round. CLICK HERE for more information.