Type is one of the most powerful design tools you have in creating effective church communications.
Even though we are not always aware of it, we've all grown up with a typography vocabulary. For example which one of the two examples below is a headline and which is text:
You didn't even have to think about it did you? Bigger, larger, bold means headline; smaller and not bold means text. There are many more unconscious ways we read type and to be an effective communicator you need to understand them and use them wisely. This PDF chapter excerpt will help you do that.
To download the PDF, click here or on the image.
Please share your thoughts, comments, questions!