Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.
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The 5 Steps of Effective Church Communications and Marketing, redone, simplified, essential

9 January, 2018 By Yvon Prehn Leave a Comment

The Five Steps of Effective Church Communications and Marketing
This is a way for you to put all your work into a strategic, progressive system of church communications that helps people come to know Jesus as Savior and grow to mature disciples.

Throughout human history, voyagers in the Northern Hemisphere have used the North Star, that one fixed point in the sky, as a reference for navigation. And though in the church office, you don't rely on a physical star and though not all communicators throughout the world can even see it, it remains a good analogy for all of us that we need a fixed point to keep our eyes on so our work accomplishes the goal our Lord wants us to reach.

For church communicators that fixed point, our North Star, is the Great Commission, where Jesus told his followers and says to us today:

“All authority in heaven and on earth has been given to me. Therefore, go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age.” Matthew 28:18-20

We can summarize this command by saying we are tasked with:

  1. Helping people come to know Jesus as Savior
  2. Helping them grow into mature disciples

Both are commanded, but unfortunately many churches today stop short of developing their people into mature disciples. That is incomplete obedience.

As a corrective to this, for Effective Church Communications, our North Star and the one strategic and practical goal I have for all church communicators through the timeless strategies and Biblical encouragements I share is:

To create communications that will help your church fully fulfill the Great Commission

The key phrase here is fully fulfill. Your communications should not stop at just bringing people into the church and involving them in uplifting worship services. They must help people become disciples.

How to do that?

Through The Five Steps of Effective Church Communications and Marketing

The Five Steps is a progressive way to organize and order your communications to take people from outside the church to mature discipleship. Here they are:

Step #1: Invite

Step #2: Inform

Step #3: Involve

Step #4: Instruct

Step #5: Inspire

The progression in evangelism or discipleship is not always obvious or explicit. An invitational postcard or social media post doesn't say "This is Step 1 and we are inviting you to an event where you can consider Jesus."

A clear podcast and notes on How we got our Bible and why we can trust it doesn't say, "This is Step 4 and you are being instructed in the Christian faith so you will become a mature disciple." But prayerfully progress is being made and lives are changed bit by bit.

I've been working on this system for decades and it has proven to be effective and inspiring to the people who have seen it in books, seminars, and online.

Please download and share the chart.

The Five Steps of Effective Church Communications and Marketing Chart

Click on the image to download a copy of it.

The Five Steps of Effective Church Communications and Marketing

 

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Filed Under: 5 Steps of ECC, Characteristics of ECC, Strategy, Strategy #1: Clarify and commit to your objective—fully fulfilling the Great Commission Tagged With: church communication strategy, fully fulfill the Great Commission, The Five Steps of Effective Church Communications and Marketing, the importance of church communications, why do church communications?

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