In Perelandra, the science fiction fantasy by C. S. Lewis, the primal battle between good and evil on a newly created world is fought by an unassuming scholar, thrust unwillingly into individual combat with personified evil. In the moments before their last, physical wrestling, his mind is wrestling with these thoughts:

The impudence, the unfairness, the absurdity of it! . . . What was the sense of so arranging things that anything really important should finally and absolutely depend on such a man of straw as himself?

At that moment, far away on Earth, as he now could not help remembering, men were at war, and. . .freckled corporals who had lately begun to shave, stood in horrible gaps or crawled forward in deadly darkness, awaking, like him, to the preposterous truth that all really depended on their actions. . . [and in years past] Constantine settled in his mind whether he would or would not embrace the new religion, and Eve herself stood looking upon the forbidden fruit and the Heaven of Heavens waited for her decision.

He writhed and ground his teeth, but could not help seeing. Thus, and not otherwise, the world was made. Either something or nothing must depend on individual choices.

from Perelandra, by C. S. Lewis
—when Ransom realizes his personal responsibility to fight evil personified

Thus, and not otherwise, the world was made.

Either something or nothing must depend on individual choices.

You are responsible for the effectiveness of your church communications, as this challenging quote from C. S. Lewis reminds us. Your church communications are effective if they make a significant contribution to, either through your personal outreach, individual ministries, or your church as a whole, people are coming to know Jesus as Savior and growing to maturity in their Christian lives.

Effective church communications can change the eternal destiny of individual people, enrich the lives of families and communities, and inspire compassion and service to a world desperately in need of sacrificial kindness.

You, as a church communicator have an immensely important calling. [Read more...]