Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.

Church Bulletins, how to create simple, clear layouts for them

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I've often said in my seminars that church bulletins are the most effective piece of Christian literature printed today outside the Bible.

I say that because they are often the first piece of Christian literature visitors to your church from our post-Christian world see.

They must clearly communicate what is going on and the basics of the faith or people will be confused and walk away. Below is a PDF of a number of simple examples:

Church bulletins are the first face of your church and the Christian faith to visitors. This section will help you make clear and simple ones that communicate effectively.
Church bulletins are the first face of your church and the Christian faith to visitors. This section will help you make clear and simple ones that communicate effectively.

PLEASE read the many other articles in this section on bulletins for additional specific advice on what to include.

This PDF will give you some ideas for how to create your own very simple layouts and basic bulletins. To download it, click here or on the image.

note: this PDF is from Yvon Prehn's archives and is the only format of this article available presently. Not the greatest quality to be sure, but shared with the belief that the content is useful.

What not to do in connection card ministry, part one

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What not to do with Connection Cards, part 1
PLEASE don't do these things if you really want to connect with visitors!

note: this is an excerpt from the book: Connection Cards, connect with visitors, grow your church, pastor your people

I’ve been teaching church communications for over twenty years and have looked at many communication cards and discussed their use with many church communicators during that time. From my experience, and many years of personally using them in a variety of church settings, I’ve found the following activities and tools don’t contribute to maximum communication success in getting either initial contact or continuing ministry information from people.

I also realize that, though not the most successful, many of the following practices have been done by many churches for a long time and it is difficult to imagine doing things a different way. If that is your situation, please suspend defensiveness or judgment until you’ve finished this entire publication to see the recommendations that might replace these actions.

Change is always challenging and difficult and if your church does some of the things listed below, I appreciate your willingness to consider alternative ideas. After each suggestion of what not to do, I’ll briefly list the alternative action as “A better idea,” and after this section, the alternative actions will be discussed in more detail.

#1 Don’t use “Friendship Pads/Booklets”

In some churches, much more so in the past than today, the procedure for capturing contact information from visitors and members involves a booklet with lined pages inside that is passed down the pew for people to fill in and then passed back down the pew to be collected by ushers.  As it is passed back, the leader often recommends that people “Notice who is a visitor.”

This tends not to work very well for visitors today. There are a number of reasons why, one of the main ones being the current privacy concerns of people. To many, this is simply too public a way to give out personal information.

Perhaps I am more sensitive to this because I work with single adults, but to a ask a single woman who visits your church to write her name, address, phone number, email, and then pass it down a row of strangers, while adding that people make note of new people in the pew beside them—she probably won’t do it.  Most likely you don’t have people in your church who will stalk or take advantage of a single woman alone, but the trust level towards the church or strangers, for many people today, men and women, is quite low.

These “Friendship Pads” may have worked well years ago when the world at least seemed to be a safer and more friendly place, but our world has changed.  In addition to personal safety issues, privacy concerns and concerns about identity theft cause many visitors to pass them on without filling them out.

A better idea: a card that can be filled out, folded over, and personal information handed in without being made visible to others.

#2 Don’t use a tear-off piece

There are several reasons for this—consider them carefully  before discounting my comments, because this method is used in lots of churches and it seems like such a simple and easy way to do things.First of all, if you primarily use connection cards to find out about visitors, keep in mind that study after study shows that visitors do not like to stand out. Being the one person in your row tearing out a piece of paper in an otherwise quiet church service is a rather loud operation and one guaranteed to turn heads in the visitor’s direction. Few people want that to happen.

To avoid that situation, some churches have everyone “tear it off all together.” That seemed like a good solution to me (it’s what is done at the church we now attend) until we brought to church a dear woman who had recently become a believer in her late 60s. As everyone was tearing off their form in church, I was watching her out of the corner of my eye and noticed she was having a rather difficult time grasping the flimsy paper. The arthritis in her hands made it difficult and after several tries, obviously embarrassed, she glanced around and tried to unobtrusively put the bulletin down beside her. Her connection card did not get turned in; no follow-up came from the church, and though she wouldn’t really tell me why, she didn’t want to come there again.

My heart hurt watching her and I thought if it makes one little lady embarrassed, if she can’t communicate to the church her visit, her recent spiritual decision or perhaps a prayer request, perhaps there are better ways to use a connections piece. There are lots of little ladies in our world. People come to know Jesus and visit at church for the first time at many ages and with disabilities of varies types  and we don’t want our method of paper handling to get in the way of connecting with them.

A better idea: a separate connection card made of card stock that does not need to be torn out and that is easy to write on. Specifics on how to create the card are discussed later.

____________________________

Church Connection Cards

.......for more read the rest of the book:

This 8 1/2 x 11 book connection cards has 111 pages of instruction, samples and detailed how tos. It is FREE for ECC Members and can be bought for immediate download. CLICK HERE to go to it. To go to the Kindle and paperback versions, CLICK HERE.

The often-missed evangelism and ministry opportunities of Mother’s Day

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Mother's Day Sunday is the third highest day for attendance in churches in North America, running slightly behind Christmas and Easter. Though most churches know this and work hard to make it a special Sunday, many miss significant evangelism and spiritual growth opportunities for that day-because of the day's exclusive focus on mothers.

Please don't misunderstand me. I'm not saying churches shouldn't honor mothers on Mother's Day. They should; it is an important time to praise mothers and to thank God for them. What I'm recommending is that churches not make mothers their exclusive focus, but that they take advantage of the additional ministry opportunities made possible that day because of mothers. These are primarily in two areas and they are:

  • The unchurched child and/or spouse outreach opportunity
  • The opportunity to challenge for spiritual parenting

Let's look at these two ministry opportunities in more detail:

The unchurched child and/or spouse outreach opportunity

The reason that churches are so full on Mother's Day is not because it is the only time of year mothers come to church. Most of the mothers at the church are regular attendees. The reason so many people come to church on Mother's day is the unchurched people in the lives of many mothers rarely, if ever, come to church, but they will come on this day to make mom happy. [Read more...]

Don’t just change the music! or why you might need different bulletins for different services as well

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A "seeker-friendly service" involves more than a praise band and upbeat singing. If you really want to reach a variety of people, you may need to change more than the music. Your worship guide or church bulletin may also need some changes.

In recent years many churches have realized that not everyone likes the same sort of music when they worship God. After fussing and fighting for a number of years it seems like churches realize that they don't need to totally change the style of music for the entire church. A much more peaceful and positive response in many churches has been to have different styles of music and worship at various times on Sunday mornings and Saturday night.

In addition to changing the music, if churches are serious about communicating to specific audiences within their churches, the style of communications given to them needs to change also. Many of the announcements and basic messages can be the same, but some modification in design, typeface, illustration style, and some of the content can make a world of difference in communicating effectively  to your specific audience.

If you use the same bulletin for everyone, it would be like expecting everybody to get their news from the Wall Street Journal. Some folks prefer the Journal, but others read USA TODAY and others prefer televised news on CNN or social media. The same news is reported each day, but it's modified to the tastes of each audience. The core of your message and the truth of the gospel remain the same but you might want to modify your presentation in terms of your communication styles.

How this might work out in practice

Let's use as an example a church of about 1200, that has a new pastor with a desire to reach his community for Christ. The church has three services, each of which is designed to appeal to a specific group of people. Below are some possible suggestions for church communications for three different kinds of services. First I'll describe the services, the target audience for each one, and then some suggestions for how you might modify the worship guide or bulletin for each one.

The church services:

The 8:00 service is very traditional, designed for folks who have been coming to the church for many years. The service is the one the majority of the senior adults attend.

The 11:00 service is the contemporary service. The worship leader is part of a contemporary Christian rock group and the music includes a drummer, keyboard, guitars and piano where the worship leaders sits and sings. The motto for this service is:  the 11th Hour: it's never too late for truth, god and rock and roll.

Yes, the word, "God" is in lower case-that alone offends some of the folks from 8 am, but seems normal to an age group where many music covers have all the words in lower case type and text messaging is all done in lowercase.

The 9:30 service not only meets at an in-between time, but the format of the service is a mixture of traditional and contemporary. It's the service attended primarily by families.

Suggestions for the Bulletin or Worship Guide for each service

8:00: a traditional service needs a traditional bulletin.

Whatever your church has been doing in the past is probably primarily what you'll want to do for these folks. When a church is making lots of other changes in services, times, and music there is no need to change the traditional bulletin just for the sake of making changes.

Some possible modifications:

-Consider using larger type that is easier to read for an audience primarily made up of seniors. 12 point would be the smallest you'd want to use and you might even try 13 or 14 points. A little extra leading (the space between lines) makes text easier to read also.

- A serif typeface, (something like New Times Roman or Cambria) is more traditional in look and will probably be preferred by this audience.

-Don't use too many typefaces or a variety of wild and crazy typefaces for this group.

-Section of prayer requests can be more detailed and is often expected by these people who are often the prayer warriors of the church.

11:00 a contemporary service needs a contemporary bulletin

If the person doing the traditional bulletin doesn't like contemporary, Christian rock music, they may not be the best person to design this bulletin-it helps to love the life-style or at least appreciate it to create publications for it.  The inspiration for this bulletin would come from online music covers, publications that appeal to that audience, television channels such as MTV, and the graphic style it uses.

Some possible modifications:

-There are two overall options you could consider for this group. One would be a very colorful look or the other option would be a totally black and white look.

-For either one use lots of images and less words.

-Make the church websites or sections of the web site ea for more information and make the website, Facebook, Twitter or other social networking connections printed on the bulletin.

-Use contemporary typefaces for the majority of the publication. Clean, sans serif faces such as Ariel, Eras, Franklin Gothic (actually any of the "Gothic" styles would work well) or Verdana could work well. Combinations of the regular type with bold have a contemporary look. Many contemporary publications use type at smaller sizes, 9 or 10 points with lots of leading (space between the letters).

-For some groups or advertisements, try the grunge typefaces. These are the typefaces that look like the letters are broken.

-Don't use funky, old-fashioned clip art here. Either use something contemporary like Art Parts, or leave it off altogether. Photographs , especially just a few used more as graphic illustrations can work well with this kind of design.

9:30 a family-oriented service needs a family bulletin

This bulletin or worship guide would probably have lots more information than the others. It's important to remember that the bulletin for this group is key to involving them in additional activities for the church. Also, what you put in this bulletin will let families know how you feel about children at your church.

Some possible modifications:

-In addition to the worship guide or bulletin itself, consider producing a children's bulletin in addition to the one for adults. A fun sheet with Bible games, a place to doodle and perhaps a short lesson, plus a pencil to write with can be a great gift to parents as they come in with their children.

-Be sure to give complete details on all the programs in the church for families.

-For special events, create bulletin inserts designed to be posted on the refrigerator. Many churches now call these mini-billboards, Refrigerator Reminders, because they know for a busy family, if it is on the refrigerator, the family will remember to attend. If the event is just part of a list in a bulletin, it will probably stay in the Bible til next week and the event will be missed.

-For typefaces, Bookman is the classic typeface for children's materials (that's the one the Dick and Jane books were set in), Century is a very easy to read typeface for adults and kids. Comic Sans is a fun face for special events advertisements for kids. A variety of typefaces for different sections or advertisements can work well for this group.

-This would be the bulletin for fun clipart and graphics. Colorful, family oriented pictures of people on the cover would also work well for this group.

There are so many ways you can modify your publications to better serve the various groups you are trying to reach. The above ideas hopefully will serve as inspiration starting points. To figure out what will work for you, observe who attends what service. If possible spend a little time finding out what publications they like to read. Look at them and design your publications in the same style.

Possibly a time to develop a communication team

Yes, it is a lot of work to do different bulletins for each group. This might be an opportunity to recruit and develop a communication team. The members could be volunteers who would take the basic church information and adapt it for each group. From working on the bulletin, the team members might expand to helping create other communications for each group.

If you take the time to do these modifications, it will be one way to illustrate to your people a picture of our caring Lord, who loves each of us individually and who has an individual plan for every life.