Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.
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Are We a Team?

23 January, 2012 By grhilligoss@gmail.com Leave a Comment

Gayle Hilligoss Picture
Article by Gayle Hilligoss

All church staffs are not teams.

Teamwork is easy to recognize where it exists, but hard to define where it doesn’t. Ministry assistants are often the first to recognize when teamwork is only a phrase tossed about in staff meetings.

While building teamwork is primarily the responsibility of the executive, an assistant can do much toward promoting a more excellent church office team.

Know what teamwork is.
An appropriate definition is: two or more people moving along a path of interaction toward a common goal.

One is not a team, regardless of how effective that one is. There is no team if there is no forward motion or communication. A staff is not a team if the staff members do not have a shared vision. When even one of these three elements is missing, whatever the group is, it is not a true team.

So, if two or more are working on a project—but not communicating—there is no teamwork. If they are communicating—but not focusing on a common goal—there is no teamwork. Knowing this important principle helps you carry your weight on the team.

Understand team dynamics.
When a church staff works as a team, the sum is more than the parts. My results are not simply added yours but the results of both of us are multiplied.

Operating as a team of two, a pastor and assistant will actually accomplish more than they could by operating independently. Each still focuses on his or her own responsibilities but they share a strong dedication to the work of the church. They demonstrate mutual respect for one another, engage in open and honest communication, have common ministry goals, and actively work toward professional growth.

• Know the staff’s strengths.
In excellent teams, each person has opportunity to use what he or she does best. More time is spent on using strengths than is spent on bemoaning weaknesses. Know what your team members (including volunteers) have to offer in ideas and skills. Give opportunity for them to contribute so the end result is the best it can be.

• Aim for results.
Not many church staff members have a hard time staying busy. Even on the least effective staffs, people put in hours. Energy is exerted—sometimes a great deal—but too often little of value is actually accomplished. It is easy for staffs to fall into the trap of majoring on personal priorities or of having no priorities at all. Results suffer.

• Recognize and use your skills.
What do you bring to the team? So much! You contribute personal qualities, people skills, technical competence, and a vast amount of work-related knowledge.

Think beyond your own responsibilities and tasks. Consider how your efforts fit in with the efforts of other staff members. Use what you know—not only to be a good team member, but to be a team builder as well.

You want the answer to, “Are we a team?” to be an absolute “Yes!”

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Filed Under: Columnist Gayle Hilligoss, Contributors Tagged With: church office, Church Office teamwork, church teams, teamwork

Q & A: Introducing a new category to answer your questions

23 January, 2012 By Yvon Prehn 5 Comments

If you have a questions ASK it at yvon@effectivechurchcom.comI often get questions from readers and members of Effective Church Communications and I welcome them because the primary purpose of this site is to serve all of you and to help all of your churches create communications that fully fulfill the Great Commission.

There is a lot of content that I know, from over 30 years of teaching church communications, that is useful for you and I am working hard to get that into a manageable form for this site.  At the same time, I have so much material that I may publish in the future, but that you need right now. When I get a question on topics in that category, I try to answer as soon as I can.

I've been doing this for a long time, but I realized that the answers to many questions were either in email or comments and though I trust they helped the individuals who asked the questions, many of the answers would be helpful to many readers. To make them available and at least a little easier to find, I've set up a new category on this site: Q & A. You'll find it on the top line of content tabs. CLICK HERE to go to the current listing. Each question will have its own article and you'll be able to click through the questions to look for ones you want the answers to.

I will be getting some of the past questions into the section and will continue to answer new ones. If you have a qWe have answers for you!uestion you'd like to ask, or a project or communications you'd like to see discussed, please email me at: yvon@effectivechurchcom.com.

I can't promise I'll answer them all or quickly, but you will get a response from me.

Your membership in this site helps support answers for everyone.

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Filed Under: Q & A Tagged With: Answers to church communications, design questions answers, questions answered, software questions answered

Q & A: Resources needed for proofing communications in the church office

23 January, 2012 By Yvon Prehn Leave a Comment

QUESTION:

Do you have any recommended resources that you would recommend that I can give to our church's admin assistant to improve her proof reading skills?

question sent by a pastor via email

ANSWER:

Proofing publications is critical and horrible; important and irritating. One of my favorite quotes on this topic is:

"The urge in a human to love or hate, is never as strong as the urge to amend the writings of another" 
quote from a class on editing

To get on with answering the question, I have several resources that you will find useful:

Click on this image to download the PDF Chapter on Proofing.
Click on this image to download the PDF Chapter on Proofing.

A PDF of a chapter on Proofing.

This is from my book on the Back to Basics.

Jesus and Perfection in Publications

This is an important balancing article, CLICK HERE to go to it. It is important, because though proofing and a desire for perfection is important in our church communication work, there are other considerations that are equally, if not more important that must be looked at if we want to conduct our ministries in ways pleasing to the Lord.

If you have a question on church communications that will be considered for an answer in this series, please email it to: yvon@effectivechurchcom.com.

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Filed Under: Church Office Skills, Proofing, Q & A Tagged With: church communications proofing, Proofing, proofing for churches

Q & A: I need a resource for bargain software—is Consistent Computer Bargains still in business?

22 January, 2012 By Yvon Prehn Leave a Comment

QUESTION:

Yvon,

A number of years ago (app. 2004 or earlier) I attended one of your seminars. You handed out a book with a couple of resource pages in the back. I’m interested in one particular resource, Consistent Computer Bargains (www.ccbministries.com).

In 2004 when we purchased a new computer we were able to order software from this site for a reduced price for churches, we saved quite a bit of money. We are again looking at purchasing a new computer and would like to again order this discounted software. However when I check out the website another site comes up that doesn’t look right.

Do you know anything about the current state of this company? Are there other companies out there who will give generous discounts on software programs to churches? Computers also.

I would appreciate hearing back from you so I can forward the information to the person at our church in charge of making a new computer purchase for us.

Thank you ahead for your help and for all you do to provide help for church secretaries and their churches!

Connie, Trinity UCC

ANSWER:

CCB onlineThe best place is till Consistent Computer Bargains. Though they have changed their name somewhat, here is their website: http://www.ccbnonprofits.com.

I spoke recently to their Director of Religious Sales, Patti Lojeski. I have known Patti and the folks there for over 15 years and I can't recommend them enough.

Not only for MS Publisher, the company still has many fantastic deals on software for churches—they are able to sign churches up for nonprofit pricing for the companies that offer this. You can't get these prices in regular retail stores, you must use a group like CCB.

In addition, they have also expanded their offerings in hardware, software, and cloud services.

I featured them in my e-book:  9 Reasons why MS Publisher is a great program for churches to use for print and graphic creation. This ebook is free for ECC MEMBERS and is an inexpensive download for others. For more about it, to link to the book and download, CLICK HERE .

Here is Patti Lojeski's contact information. She can refer you to someone who can specifically help you. Do let her know I sent you!

800-342-4222 ext. 107 | patti.lojeski@ccbnonprofits.com

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Filed Under: MS Publisher, MS Word, Q & A

Planning, Measuring, Evaluating Church Communications, links to articles, tips, training videos

21 January, 2012 By Yvon Prehn Leave a Comment

Nothing is worse than working incredibly hard on something and to later find out your efforts accomplished little. All of you who work in church communications, work very hard at what you do and you want to make certain your hard work results in eternal life changes. To help you do that, the following resources will help you plan, measure, and evaluate your work.

Over 2,500 years ago, Socrates said, "The unexamined life is not worth living." I would propose that an unexamined church communications program isn't worth all the hard work you put into it.

Measure and evaluate your work so that it won't be in vain, but will accomplish all it can to bring people to Jesus and to help them grow to Christian maturity in Him.

Plan, Measure, Evaluate your Church Communications

Following is a list of links, click on the title to go to each one. These materials are useful for you personal learning, but to make a difference in your church, they should be shared with and discussed by your church staff.

For Effective Church Communications Members, (CLICK HERE for Membership Info) keep in mind that your membership is for your entire church--your one username and password can be shared with staff and volunteers. You have permission to print out ebooks (both free downloads and purchased ones) and to make as many copies as you want.

Planning Book Cover
We all want to be good stewards of our communications money and ministry. This book will help you do that.

Foundational Book, essential reading for effective church communication

Newly revised and updated Book: Church Communications Planning, Measuring, Evaluating done a new way—big is busted, try tiny!
Essential book for church communication leadership. This link provides access  to both an immediate download and to amazon.com paperback version

Articles: the following articles are useful for staff discussion

Print copies, share and as a group, look at what you are doing and how you can evaluate your work. For this to work effectively, you must have pastors, business, admins, and church communication creators involved. One person evaluating church communications alone can turn into a private complaining session--the church staff taking some time to look at it together can make significant changes.

Article: Don’t only master church communication technology—measure results

Article: Why you shouldn’t plan too far ahead in church communications

Article: The disappointing results when you jump into church communications production without planning and how to change them to positive ones

Article: Measure success correctly—or why a big turnout doesn’t necessarily mean a successful event

TEMPLATES:  either print off the PDF or modify MS Publisher files

TEMPLATE: Church Communication and Technology Survey

TEMPLATES: editable church communication planning and evaluation forms, plus PDFs

VIDEOS: nothing helps more than a training video to show how and why planning and evaluation is important.

The following videos are normally for Effective Church Communication Members. However, for our newsletter and Facebook page friends, we are making (LIKE US here if you haven't as yet--and get special Facebook UPDATES)

For ECC MEMBERSHIP information, CLICK HERE. These four videos will give you both excellent theoretical reasons to do church planning, measuring and evaluating, but they will also give you the practical resources you need to carry out a successful church planning, measuring and evaluating program. All of the videos come with a PDF of the notes that go with the video. This makes them useful for Lunch & Learns, staff and volunteer training. You need to get access to them through this website.

VIDEO: How to plan, measure, and evaluate church communication effectiveness

When you have advertised a church need, such as when you want volunteers to help with a ministry in the church, if you don't get the response you want, how do you respond?

Many churches respond by assuming that: 1) by simply doing the PR they communicated the need and that people will respond; 2) that if people did not respond that the church needs to improve the way the message was presented, e.g. be more cutting-edge, catchy, or interesting; or 3) that people simply don't care about others or helping the church these days.

As this video will show you none of these assumptions are correct and through careful planning and evaluation of your church communications you can make a huge difference in how people will respond to your church communications.

This is an extremely important video for your church staff to watch as a group—it is guaranteed to bring up some lively discussion that should result in a more effective communication program for your church.

VIDEO: How to create and use church communication surveys, how to decide what really works

Because we all tend to communicate in ways that are most comfortable to us and because, as church leaders, we make decisions for people, in this time of changing communications, we may be totally missing out on what the types of communications our audience needs for them to hear the gospel message or our challenges to discipleship growth.

How do your various audiences take in your messages? What communication channels do they access the most?

Most of us if we are honest really don't know. This is where a survey can be extremely helpful. This webinar/video will show you how to do one for your church.

One bit of advice--before you do the survey, pray that the Lord will make your heart open to make changes whatever the results might be. Nothing hurts your credibility more than asking people for their opinion and then ignoring it totally when they give it to you.

This VIDEO has two BONUS features for ECC MEMBERS: a ZIP file that contains the original PowerPoint File, as well as an editable MS Publisher file of the church Survey Form.

VIDEO: Church Communication FORMS: to help you plan, measure, and evaluate communication effectiveness

This video goes over a set of forms that will help you be more effective in your church communication ministry. It shows you step-by-step how to use them and explains why they are useful for ministry.

Many problems in church communications planning and management can be solved if the church uses forms because forms take opinions about communications and helps you effectively evaluate the validity of your opinions.

For example, if someone says: "The web is the best way to advertise!" and another person on staff responds, "No, nothing beats bulletin inserts and postcards!" the use of forms puts this discussion into an objective evaluation of what works best.

VIDEO: How to create online polls with Poll Daddy, Webinar On-Demand

Online Polls are a useful and fun addition to any website. This video shows you how to create them quickly and easily using the free Poll Daddy software. Poll Daddy Software is free and it allows you to create a variety of polls and surveys.

 

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Filed Under: Planning and Managing Tagged With: church communication evaluation, church communication measurement, church communication planning, church leadership, church planning, yvon prehn

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