When I first encountered MS Publisher in the early days of creating communications with the computer, I would have never imaged I’d be recommending it as the program of choice for churches—and not only so you can create complex print layouts, but also graphics for print and the web.
At that time, if you wanted to create professional-looking publications, you chose Aldus Pagemaker. Pagemaker gave you layout options and type-setting control, necessary for credible communications for churches, while Publisher’s main claim to fame was the ability to quickly create a moderately tacky-looking postcard quickly.
Times change and so do computer programs
Pagemaker was sold to the Adobe Corporation and while still capable of producing professional and complex communications, the core program disappeared into InDesign, required a lengthy and complex learning curve, and became prohibitively expensive for most churches.
In contrast, MS Publisher got better and better every year with increasing design options, an expanding and incredible choice of templates for all sorts of publications, and the ability to do just about anything required in a church office.
It stayed at a great price was and is relatively easy to learn because many of the commands were the same as those with MS Word or PowerPoint, two compatible programs widely used in churches. In addition, I found the more I worked with it, I realized it was an honestly fun program to use with flexibility to create not only print publications, but graphics and web designs easily.
In interactions with other church communicators, I’ve found that though many use MS Publisher (more than any other program as my surveys show), at the same time some still primarily use MS Word because they don’t realize how much more Publisher can do and some don’t use Publisher because they think it isn’t “professional” enough. I hope this brief publication will change both views. In addition for anyone who does communications in your church or oversees those who do, I urge you to consider MS Publisher, especially if you haven’t looked at it in some time.
Below are the nine reasons why MS Publisher is a great program for churches to use.
I created an ebook that illustrates and expands each reason. The ebook is a free download for Effective Church Communication members and is available for immediate download and purchase for others. Links for both the free download and the purchase are at the end of this article.
For information on how to become a member and have access to the many free ebooks, training webinars and other materials available to you, CLICK HERE.
Here are the 9 Reasons:
MS Publisher can create quality designs equal to those created by the Adobe Creative Suite programs.
Templates are more flexible and easier to use in MS Publisher than in MS Word.
MS Publisher can greatly improve the look of a previously text-based publication.
MS Publisher can create an identity and a consistent communication look for a ministry within the church.
MS Publisher can be used to create your own PR for a church campaign.
MS Publisher can work as a high-end graphics program to create website graphics and resizable graphics.
You can buy MS Publisher for a fraction of retail cost for your church.
Training in how to use MS Publisher is easy and affordable.
All of the editable Templates available through Effective Church Communications are in MS Publisher.
***UPDATE NOTE: a few things in the book are currently outdated (e.g., check for current pricing buying the software and I now prefer CANVA.com for website graphics), but the rest of it still applies.