Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.

Managing Change—advice for ministry assistants, part one

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Change advice by Gayle Hilligoss
Change is always scary, but the advice in the article will help you navigate it successfully.

Ed. note: Gayle Hilligoss returns to ECC after not writing for a few months and it is great to have her back. This article is so packed with good advice, I cut it into two parts. Take time to think through and apply what she says--change is constant today and this advice in your heart will keep you prepared. Your pastor leaves.

A new pastor arrives. Staff members move or come onboard. Software is upgraded. Computers crash. You gain additional responsibilities. Another assistant is hired. The church moves into a new building. Some members of the church are in turmoil. New programs are started. A birthday brings challenges. Marriage, divorce, a birth or a death causes a transition. A tragedy hits close to home. These are just some of the changes ministry assistants have faced during the past year. Regardless of the type of change affecting you, consider these strategies for managing transition. Each can be adapted to fit whatever change you are experiencing—personal or professional.

• Acknowledge that change is constant and need not be viewed as bad. Review your attitude; is your first instinct when thinking about new circumstances a negative one? Initiate a positive change by simply deciding to look for the good in any transition. See your new situation as an opportunity for growth.

• Resolve to learn from the experience. Rather than being swept up in runaway emotions that may overcome others, stay calm. Assess your strengths; identify skills you already have that will help you deal with your new situation. Then determine what new skills would be helpful and make plans to acquire those skills. Call on your past successes and failures; put those lessons to work and share them with others who may not embrace change as well as you.

• Share any misgivings with someone who has been in your shoes. Ask for insight and suggestions. Likewise, when someone is facing a circumstance you have already experienced, be willing to answer questions and give support. Mutual encouragement helps everyone do better in unfamiliar territory. Knowing someone else has hurdled what may seem an impossible obstacle instills courage.

• Keep events in perspective. There is change and then there is CHANGE. Be careful not to let either take over your life. Don’t allow your conversations to be monopolized by the present challenge.

• Stay flexible. Take the initiative by constantly stretching your comfort zone; learn new skills, take courses, meet new people, try different experiences, take calculated risks. Even small adventures are beneficial; take the long route home, try a new hairstyle, read an unknown author, ad lib an untried recipe. Stretch and enjoy!

Introducing a new Columnist for Effective Church Communications: Ewald Wuschke

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Ewald Wuschke, our new columnist for ECC.
ECC is thrilled to announce a new columnist for our site: Ewald Wuschke.

I met Ewald many years ago when I did a church communication seminar in Canada. Over the years he has frequently commented on articles on this website and given me extremely helpful advice. His recent materials were so helpful I decided to ask him to become a more frequent columnist for Effective Church Communications and was thrilled when he said "yes." He's given us three articles on Windows 8 and I look forward to much more helpful advice in the years to come. Below is his brief bio and some additional personal notes he sent:

Bio of Ewald Wuschke

Ewald Wuschke is a member of Trinity Lutheran Church in Richmond, BC, Canada.  He works part-time at the church as an Administrative Assistant, helps lead an ESL bible class, prepares PowerPoint for worship services, and tries to find enough time to maintain the church website.
Additional personal notes: The items I have written come after lots of experimenting and researching--but always with the goal to solve some issue at hand.  I learn best by helping others, and welcome questions others may have.  Can't answer all, but enjoy trying to.

Is your church ready for when Microsoft drops support for XP and Windows 7?

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How does the decision to quit support for Windows XP and 7 affect your church?
How does the decision to quit support for Windows XP and 7 affect your church?

It's good to hold on to some older things: traditions, friends, treasured memories—computer operating systems, not so much.

I confess, though I work in technology every day, with the exception of Camtasia (the program I use to create training videos) I HATE to upgrade perfectly good working software. Like I know many of you, that includes MS Publisher 2007 and 2010.

An operating system is another thing. It is the foundation for everything your computer does and if it is too out-dated, or not supported anymore by the company that made it, like what is happening with Windows XP, scheduled for April 8, 2014, it can be dangerous to the security of your work. Support for Windows 7 is also scheduled for either 2015 or 2020 (more about that later in the article).

If you want more details, for an excellent overall article on the what will happen when Microsoft no longer supports XP, check out the following one by USA TODAY. I like it because it isn't by a particular reseller and so isn't aggressively pushing the purchase of a new machine. It also has a humorous video about the demise of Windows XP.

http://www.usatoday.com/story/tech/columnist/baig/2014/02/11/windows-xp-the-end-is-coming-fast/5392269/

What to do? Some personal advice

My advice (and I do not claim to be a hardware/software expert, so what follows is merely my opinion) first concerns what not to do:

DON'T even try to upgrade to Windows 8 on an old XP computer. It won't work, your software won't work, and the bulletin still has to go out and unless you have a typewriter hanging around in the office, you'll be out of luck.

And, unlike what many resellers tell you, I wouldn't rush into a Windows 8 machine. Here are the current stats on operating systems, from the same article above:

Windows 7. . . has a 47.49% share. Microsoft's more recent operating systems, Windows 8 and Windows 8.1, come in with modest 6.63% and 3.95% market shares, respectively.

I love my Windows 7 machine and simply haven't had the money or time to switch to Windows 8 (and it doesn't seem like many other people in the world have either). You can get really great deals on Windows 7 machines. Walmart sells them online as does Amazon and many other reputable online resellers. If you want to make the big jump to a Windows 8 machine--that will save you having the face the upgrade decision again in few years or depending upon when Microsoft stops supporting Windows 7. The question follows: "When will Microsoft end support for Windows 7?" There are various reports floating around, but the best answer I've found is following:

Microsoft will stop mainstream support on January 12, 2015. But the company will keep providing extended support until January 14, 2020.

"Well, thank you," you're probably saying. "That's as clear as a new industry acronym."

Let me explain:

Through January 12, 2015, Microsoft will provide the same complete support you have today. You'll receive both security and non-security updates. Your warranty claims will be considered and possibly honored. If your license came with no-charge incident support (yes, it exists), you'll continue to receive it. Microsoft may even add features and change the design (but not, I hope, removing the Start menu).

But in 2015, Windows 7 will go onto extended support, which just covers the basics. You'll still receive free security updates, but non-security-related hotfixes will only be available on a paid subscription--and you'll have to start the subscription before April 15, 2015 (if you live in the USA, that's a date with unpleasant associations in any year). There will be no free support, Microsoft won't honor warranty claims, and the company will not add new features.

By the way, XP's mainstream support ended on April 14, 2009; Vista's ended on April 12 of this year. So if you're satisfied with the support you're getting on this operating systems, you probably won't have much to worry about with Windows 7 for another seven years.

For what it's worth, XP's extended support ends on April 8, 2014. Vista's will end on April 11, 2017.

from: http://www.pcworld.com/article/2010820/how-long-will-microsoft-support-windows-7.html

One more reason that adds to the uncertainty in this situation is that Microsoft just got a CEO and since Windows 8 has clearly not been embraced by the buying public, it's uncertain what we'll see in the coming year. It could be a more recent repeat of the Vista disaster and may be discarded or modified in a similar way. I have no idea, but I also wouldn't spend a lot of money getting a system that may change drastically.

What to do in your church office?

The most important thing is to know what is happening and when. You do need to deal with the ending for the support of XP primarily because when Microsoft no longer supports security updates, with all the malicious virus and other harmful material on the web, your computer could easily become infected and  make life very difficult for you.

Take time to talk about it with your church business manager, pastor, technology adviser. The decision will be totally different for different churches based on your size, complexity, budget, and the time and skills available to people who must use the programs. Don't let technology or the latest updates be your master. Technology is your servant to help you do ministry more effectively and considering the people and ministry implications must be an important part of your decision. What might be essential for a large, urban church with a big budget might be a ministry nightmare for a small, cash-challenged church where one person does all the office work.

Talk to other churches in your area. Pray for wisdom—the Lord cares deeply about your everyday tasks in the church as you work hard to share his message. Trust him to help you make your decision and He will.

As I said earlier, my opinions here are based on my situation and I know many ministry communication situations are different. Personally, I may get a Windows 8 machine if the new CEO announces support for it,but I know I'll switch over to it kicking and screaming. How much I keep running Windows 7 will depend on how well the Windows 8 machine (whatever version that might be t the time) handles the software I use to help all of you. With Windows 8 there is also the question of Office 360 and I'm not ready to tackle that yet. I'm doing a lot of work with Google Docs now and I'll pass on that after I learn it better (am really liking it so far)—it's free as opposed to a never-ending cost for Office Cloud subscriptions—which is a definite bonus for cash-challenged ministries.

***IMPORTANT UPDATE: Skimming the New York Times online today (2-14-2014), I came across the following article that I strongly recommend you read--it gives additional practical advice on the challenge of ever-changing technology. One caveat--we can't all afford Apple hardware, so ignore that part if it doesn't apply, but good overall advice anyway. Just click the title here to go to it: How to Survive the Next Wave of Technology Extinction

If you have comments or experience in this area, please do share them in the comment section here! Really need/want your comments on this!

How to get feedback from your congregation via their mobile phones

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Poll Everywhere, an ap for congregation feedback.
Poll Everywhere is an ap for congregation feedback.

How often have you wanted to know what your congregation really thought about: the importance of daily devotions, the effectiveness of your teaching, how well you passed on important church information, and their thoughts on dozens of other topics? Christians are usually far too kind to share what they really think and that doesn't help any of us improve either our church communications or Biblical teaching. To solve this challenge, I found a great tool online, Poll Everywhere. Let me tell you more about it, show you a video of how it works, plus add a few comments at the end.

My search started with a question

I recently got this question sent to me via email (BTW I love your questions, send them anytime, and I will be including more in upcoming articles, email them to yvon@effectivechurchcom.com):

I wonder if you would have any suggestion for who to  use as a text messaging service.

Here’s what we are looking for:

1.The ability to have people text after a service (text YES to 12345 if you prayed to receive Christ).   We want to collect the phone number of that person so we can contact them.  Also, automatically send them a text back.

2.The ability to do a live poll during a service (text A, B, or C  to 12345.  The results would automatically show up online).

3.The ability to have people opt in to our lists so we could text them in the future.

After some research and discarding a number of options that took too much work, I found this great service: http://www.polleverywhere.com/

It allows people in your group, congregation, in any setting, to use their cell phones (they don't have to be a smart phone) to respond to questions. One of the most important things about it is that their replies can be totally anonymous. Having said that, the anonymous features is great for larger interviews, but people can also add more comments and I am assuming (though I don't know and you need to check with the software company for details), that the comments could only go to the organizer, not be on the screen if they wanted to share a phone number.

Rather than try to explain it more, on their website, is the video below starting with their description:

Pastor Wayne Cordeiro of New Hope Christian Fellowship in Oahu, Hawaii tells a story in a way that is so inspirational and fun, we wanted to share it with you. Pastor Wayne demonstrates perfectly how to engage an entire congregation with Poll Everywhere, and injects humor and levity to the traditional Sunday service. You can hear and feel the joy his congregation has at seeing their anonymous responses up on the live screen.

CLICK HERE to go to the page with the video for more about how to use it in a church setting. Their main site has other videos, a useful and informative blog, plus easy-to-find pricing info, all on an easy-to-navigate site. You can try the program for free.

Additional comments about this program and the question that prompted it

As a speaker and teacher, I do think the program would be tremendous fun and very useful to use. But beyond the fun aspects, for years I've encouraged churches to take surveys about how people were responding to communications, what channels they were using. In addition in our own ministry work my husband and I have often taken surveys to find out how often people were reading their Bible, what questions they had about the faith and many other areas. These surveys have always been tremendously useful in helping us plan teaching and communications.

But they were so much work to do, to duplicate, to get people to fill them out, and the worst thing of course, to tally the results. I've always advised that churches take any survey during the service, but this can be a challenge also (which the video shows in real-time how it can be done and how many questions can be asked). This software seems to solve many of the previous problems.

"Know your audience" is one of the prime requirements of any successful communication venture in business or ministry and this tool can help you gain immediate and useful knowledge of them. Please send me some feedback if your churches uses it or any similar system--if you put your comments below that would be a great to help others.

Texting without the program for spiritual interactions

When I was having trouble finding something useful, I realized that a simple answer to the question asked initially would be to simply have a number that people could text to during the service (or really anytime). It could be staffed by a real person or a team ideally 24/7 so that when people might have questions or have made a decision to follow Jesus, they would have someone to text. Their number would automatically come up in a system like this so you could call them if you wanted to.

The important thing about this system is that a real person would be there who cared and who would respond. Technology is exciting and a tool like Poll Everywhere could be a great benefit to ministries, but in our use of technology, we need to remember to also offer opportunities for immediate, caring, human, one-on-one interaction.

Tips on hiring or recruiting a volunteer as a church communication coordinator for your church

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Communication Coordinator
Finding an effective church Communication Coordinator is an important and challenging task, this article will show you what to look for.

As churches grow either in size or in the complexity of their communications program many are wondering if they should create a staff position for church communications. Questions asked include:

  • Should they hire a professional designer specifically to do church communications?
  • Should they use a professional volunteer or make communication creation part of a staff position?
  • Or should it be a full-time position?
  • What should a church look for in skills? Attitudes?
  • Should the person do all the work, or should they train a team?

In the same way that a church would not hire a senior pastor simply based on the person's charismatic appeal as a public speaker without evaluating the spiritual maturity, shepherding skills, and godly character of the candidate, the spiritual and servant qualities of a church communications coordinator are equally important.

The job involves far more than putting pretty images and catchy phrases on the print and digital communications of the church. The job is a strategic, core, ministry position. Church communicators are responsible for expressing the message of your church and the words of eternal life. The following list of characteristics are essential and following this list, they will be discussed in detail.

You will notice that none of them say anything about technical or design skills-I am assuming those skills as a given or the person would not be applying for the job. What follows are the spiritual essentials. Someone can always be trained if their skills are not what we would like them to be. It is much more difficult to change a heart. That's why the following skills are essential for someone wanting to lead a team to produce effective church communications:

Essential characteristics for a church communication coordinator

  • A church communication coordinator must have a servant's heart.
  • A church communication coordinator must understand the scope of communications needed.
  • A church communication coordinator must understand what he or she can personally create and what to delegate.
  • A church communication coordinator must be totally committed to fully fulfilling the Great Commission.
  • A church communication coordinator must be willing to continuously learn and to train others.

A ministry communicator must have a servant's heart

Any decision on hiring a person for church communications should always be looked at as part of the overall ministry of the church, with a strong emphasis on the word "ministry." To minister means to serve and I've seen churches get into huge problems when they hire someone who may be a good graphic artist or designer, but who does not have a servant's heart and who does not understand the unique challenges of communications work IN the church, as opposed to secular design work.

Communications and design work in a church setting is usually a collaboration, often with people who have no design or writing skills or understanding of the time and effort required to create spectacular graphic or Internet design work. A Sunday School teacher who needs a simple flyer, a men's ministry director who wants a brochure for the men's retreat often won't care about font choice, white space, or cutting-edge graphics-they just want their PR done. To help them do it or get one done quickly because they forgot work deadlines-these sorts of challenges will be constant and if not approached with a servant's heart, the communication coordinator's job will be constant frustration and misery.

The function of church communication is to make a message clear and to involve people in events, not wow them with great design impact. The design person will rarely if ever be thanked or acknowledged for their creative genius and they will be often attacked for seemingly petty reasons. The way in which a typo, a left-out announcement, or a change in a publication can be raised to the status of personal insult and heretical rebellion is unimaginable if you haven't personally experienced it. A servant's heart, and a very tough, yet tender one, is needed for this job.

A ministry communicator must understand the scope of communications needed

Often when a church staff considers hiring a church communications coordinator, they primarily think in terms of the overall bulletin, newsletter, website, possibly social media, and a few other assorted communication pieces for special events. In reality, these pieces represent only a small percentage of the total number of communications necessary for an effective communications ministry in any church. Unless both the church and the person doing the work understand all that is truly needed in communications for a church to function and grow, they will have problems.

PLEASE take time to look at my chart and read the article on The 5 Steps of Effective Church Communications. This will give you an idea of the volume and type of materials you need to produce for a truly effective communication ministry in your church that will get people into the church, involve them in the church, and grow them to Christian maturity. Your communication coordinator must understand this system and be committed to it for your church communication program to be an active tool in helping your church fully fulfill the Great Commission.

At the start of the hiring or volunteer recruiting process you need to clearly define all the work that needs to be done and then clearly communicate your expectations for getting it done. When you look at The 5 Steps chart, it is easy to be overwhelmed with the amount of work that needs to be done. That is a correct assessment of the situation. There is an overwhelming amount of work-we are communicating to alter the eternal destinies of people. What is important to understand is that all the work can't be done by just one person. That is why the following characteristic is also vitally important:

A church communication coordinator must understand what he or she can personally create and what to delegate

To get all the communications work done that you need to, it's important to divide your church communication production in the following way and to recruit more people to help in the overall communication ministry. In addition, if you understand these two levels it helps to define the job description for your communication coordinator. These two levels are explained in more detail in the article, The Two Production Levels of Effective Church Communication, but a brief summary/review follows:

1. The PR Communication Level
2. The Ministry Communication Level

It is important to understand these two levels in terms of: 1) the communications produced in each one, 2) who does the communications and 3) the guidelines and standards for each one. For both of the levels described below, keep in mind the publications can be in either print or digital formats.

The PR Communication Level

  1. Communications produced: overall pieces that represent the church, such as the logo, stationary, business cards, primary bulletin, newsletter, major outreach pieces, primary website and social media, and major ministry brochures.
  2. Communications producer: usually a staff person, often the communication coordinator, whose job may or may not have other responsibilities. The larger the church, the more it is recommended that the church hire someone specifically to create and oversee communications. This could also be done by a volunteer who has the time and commitment to work closely with the church staff.
  3. Communications standards: usually somewhat strict, as these pieces reflect the overall vision and reputation of the church.

Ministry Communication Level

  1. Communications produced: everything else in the church outside the communications listed above, from very simple notices, lessons, flyers and announcements to more complex communication projects.
  2. Communications producers: THIS IS IMPORTANT: here a staff person, such as your communications coordinator, or perhaps a key volunteer may oversee, train, encourage and help, but that person cannot do everything needed for a complete communication ministry in the church, nor should they. Ideally, every ministry in the church (children's, youth, men's, women's, etc.) should have at least one person who can help do the communications needed for that ministry. At this level, the church communications coordinator becomes a coach and encourager.
  3. Communications standards: much more flexible. You do not need the same standards of design or perfection for a one-time postcard that is going to remind the guys of the men's breakfast that you do for the four-color, outreach brochure for the church. If you are too hard on volunteers, they'll quit. People do improve in communication creation skills with time, training and encouragement and the ministry communication person needs to decide what is really important in standards and what is picky personal preference. Train to bring up to important standards and let the personal preference issues slide.

The church communication coordinator must be totally committed to fully fulfilling the Great Commission

Fully fulfilling the Great Commission means to make disciples. The articles on discipleship on this site go into detail on why this is so important, but this core characteristic cannot be overlooked.

I have seen so much in the over twenty years I have traveled and taught church communications, but one thing that continuously amazes me is how obvious it is when church communications are created with the glory of God, obedience to the Great Commission, and the fulfillment of God's purposes as the primary goals and how God blesses that church. What is also often amazing to me is that the person responsible for this kind of work varies tremendously in their formal training or skills. Some have training in writing, design, and advertising; some have no formal training at all. Some are young and new at their job; some have worked in the church office from the days of typing blue stencils. The one thing that unites all these men and women, that comes out clearly as we chat is for each of them, no matter what it takes in time, training, discovering skills, tools, or tips, the primary goal of their communications work is they want people to find Jesus and to grow as his disciple. They are truly the Great Ones. Their churches are growing. Though challenging, there is often joy in the church office and the challenges of their jobs.

Sadly, I also meet a smaller number who bring me what on the surface appear as beautiful church communications: often glossy printing, impeccable design, clever writing. However, the person presenting these items is often angry or frustrated because:

  • People at the church don't appreciate them.
  • They can't get all the rest of the church communications to match up to their standards.
  • They had no idea that working in a church would be this hard.
  • They are astounded that people are not responding and want to know who to blame, because the problem is certainly not with their design.

I'm never certain what to say because I usually sense the person asking really doesn't want an answer but an ally to agree with their anger. But I can't. When I suggest perhaps a spiritual solution-time spent in humble prayer to discern the Lord's will and answer and a reminder that God can't bless our work when we are fighting with those with whom we work and serve-sometimes it makes sense. Sometimes tears appear and the person says, "I never realized this was a ministry."  There is hope for that communication ministry.

Sometimes, my suggestions are dismissed with barely concealed contempt and my advice relegated to the, "What does she know about it?" category. In this situation there is also an often unspoken, "what does prayer have to do with people not appreciating me?" Things probably won't get better at that church and often the person finds work in a secular setting where their skills can be used without the spiritual baggage.

Please don't dismiss this characteristic as unrealistically spiritual. God does not need anyone, no matter how talented, but he can use anyone if their heart is right. The Bible is filled with stories of ordinary people who God used to do extraordinary tasks. People can be trained for any skill if willing, but training a heart to care about the Great Commission is more challenging. Find a person with a good and godly heart who cares passionately that people come to know Jesus-that is what is most important in a church communication coordinator.

A church communication coordinator must be willing to continuously learn

Though a good heart with a proper focus on fully fulfilling the Great Commission is essential, it is irresponsible to not train the person with the good heart in the practical skills they need to be a proficient church communicator. In this area, we ought not lie to ourselves or to our communications coordinator by thinking that skills training in church communications is easy, quick, or once done, taken care of. On the contrary, to be a skilled church communicator you must:

  • Master many complex skills: writing, design, layout, typography, media, marketing
  • Learn new and ever upgrading and changing software
  • Master production using the computer and other church office equipment
  • Learn how to integrate and create communications in print, online, and in whatever new channel appears
  • Manage people, pray for wisdom and peace in leading and organizing a team
  • Constantly be open to new ideas, skills, tips, insights
  • Do it all with an impossibly low budget and crushing deadlines

Though the challenges are constant, the church must attempt to provide the time, money, and encouragement for needed training. The church communication coordinator must be open to continuously learning, but the opportunities for it must be available. Don't even think about hiring or designating a church communication coordinator if you do not commit to support, train, pray for, and encourage that person.

Effective Church Communications has many resources, links, and recommendations to enable you to do this. Much is free, many excellent resources and the membership subscription cost for our training videos is very little.In addition, a membership in Effective Church Communications is for the entire church, so any of the resources, templates, ebooks, and training videos can be freely shared with other staff members and communication volunteers.

Probably the most important training gift you can give to any church communication coordinator is the gift of time. As part of their job description, block out time, several hours each week, where that person is assured of completely uninterrupted time to read articles, take an online class, try things to improve their skills and help equip volunteers. If you do that, your church communications will be more effective and your church will grow.

Finally, it isn't easy to hire a church communication coordinator, but it is worth it

It isn't easy to find a person with all the spiritual and practical skills to do an effective job. Most likely you will have to help train and mold someone into the position. A significant amount of prayer and time is required, but essential because your ministry communicator and their team will be the ones who will literally incarnate the message of your church to your community.