Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.

Yvon Prehn's Church Communication Blog

The Bible tells us that “out of the abundance of the heart, the mouth speaks, (Luke 6:45)” or as the J.B. Phillips translation puts it “For a man’s words will always express what has been treasured in his heart.”

My goal in these blog entries (actually in all of the ECC Ministry, but particularly here) is to give your heart and mind a biblical viewpoint and foundation in church communications, so that your communications, whatever form they take, will reflect God’s Word and not primarily secular marketing or current cultural views, fears, or attitudes.

I used the word “primarily” quite intentionally in the previous statement because though we learn from secular marketing and contemporary culture, these influences should not be primary in our work. The primary influence on our work is God’s Word. God’s Word informs the Effective Church Communication ministry in our goal, which is to help church communicators create communications that fully fulfill the Great Commission.

Learning from, observing, and sharing other sources, while staying true to a biblical perspective and providing useful commentary is a challenging path to walk. No doubt I will often make mistakes, but to serve you in this way is my goal in these blogs.

What do your church communications say about the priorities of your church, especially in the summer?

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Summer communications
Because we have the opportunity to do different things in the summer, what we choose and communicate about reveals the true priorities of our church.

Jesus told us that "out of the abundance of the heart, the mouth speaks, (Luke 6:45)" and we know that's true. If we are angry with someone, it always comes out. Maybe in nasty, little snide comments, maybe in screaming. If we love someone, we can't help but smile when we are with them or thinking about them.

We may want to hide either emotion, but it seldom works. No matter what we say, "I'm not angry, just frustrated" or "No, he's really just a friend" our words and actions will always show what is in our hearts.

It's the same with your church. You can have the most biblical, Great Commission-centered mission statement ever. Your leadership board can decide that this year the focus will be on outreach and discipleship and the congregation can agree those are great goals.

But are these truly at the heart of your church? Do you honestly care about reaching unchurched people with the good news of Jesus and growing your current members into mature disciples? Do these convictions result in action?

It doesn't matter what you say in staff meetings. What does the voice of your church, your communications, say are your priorities?

This is very easy to evaluate. Look at the recent communications—your social media, newsletter, church bulletin. What are they about? As I write this, it's summer and I had the opportunity to compare two sets of church communications from two churches where they talk about their communications. The defining details are changed so as not to embarrass any member of the Body of Christ, but here is a summary of each one from an overview of their summer communications.

I selected summer as a time to evaluate because we tend to be very intentional about this time. Churches have incredible opportunities to either make a great impact for the Kingdom of God or to be selfishly inward-focused. The following are true stories.

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Strategy for summer communications, remember visitors, delete hidden jargon, don’t host a money-divided event

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Summer Image
Your church will have visitors this summer, be sure your communications make sense to them.

LINK to FREE Summer Templates is at the end of this article

Looking ahead to planning summer communications, this summer your church will get lots of visitors, some of whom are friends of church members who might not regularly go to church, others may be from the surrounding community, and we can't forget out-of-town visitors. This is a wonderful opportunity to reach out with the gospel and the love of Jesus and here are some strategic tips to help your communications make the most of this opportunity and some strong cautions about what not to do.

Jargon watch

We know we shouldn’t use church jargon terms like justification and sanctification in our church bulletin, web, or social media when we are writing for people visiting our church, but so much of our church jargon we don’t even see. Using acronyms we don't explain, talking about events that we do year after year and assume everyone knows about, insider jokes, assuming people know times and locations—all these things are confusing and unkind to someone visiting. We don't want our language to keep someone with a free night in our city to miss out on an opportunity to learn about Jesus.

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For Graduates: Celebrate but also challenge

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Free Graduation Prayer
Graduation is a time for celebration, but don't miss out on it as a time to challenge your students.

Warning before reading: this is one of my more cranky blogs, but for what I hope is a good reason. I know that the following challenges to youth programs based primarily on fun and positive messages do not describe all youth programs, and please forgive me if your program takes equipping youth with Biblical values and a passion to serve Jesus seriously. However, in the lives of the teens close to me I see very little of this today. It makes me especially sad because I know it doesn't have to be like that. I was a youth leader for many years and even then I often doubted if I was doing the right thing because my program was not the most fun one around. It was filled with lots of Bible lessons, challenges, active service to the poor, mission awareness, and very high expectations. It was a large group, friends were invited, the church was pleased—all the outward measures of success were there—but I still wondered if I did the right thing being so hard on my kids. The years have passed. The kids in my group have gone on to become pastors, staff in Christian organizations, community and government leaders reflecting Biblical values. I know many things made them who they are, but I pray their time in the not-always-the-most-fun youth group contributed to it. With a current prayer that this cranky blog may prove beneficial, I offer it to you. You have been warned. 

Celebrate, but also challenge your graduates

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3-23-2024, Personal update on Yvon Prehn—why you haven’t heard from me for some time

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Yvon Prehn Recording a Podcast
Though I LOVE sharing with you, a few life challenges have prevented it for a time--here is the story.

I really dislike talking about myself, and only do it when it affects the Bible805 and Effective Church Communications ministries are affected. This is one of those times. If you are interested in my personal drama, read on, but nothing critical here as after this tale of challenges and some technical modifications that will take a few months to work out the ministries will continue.

It has been a rather challenging few months for me with one illness after another from before Christmas into February, (e-coli infection, RSV respiratory infection, discovered a heart anomaly, that I daily now wear a nitroglycerin patch for). We also started some major much needed updates on our 60+ year old mobile home, which requires packing up and moving everything out (a good time to clean and sort) and then a few weeks ago  I had a severe fall. I was carrying some boxes down the outside stairs, slipped, tried to turn and grasp the rail, but missed and did a dead-drop backward with nothing breaking my fall, and hit my head on concrete.

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An important reminder for Father’s Day that not all the men in your church are married Dads or Dads at all

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One of the Good Guys Printable from the Bibleverse Shop
A graphic like this is a reminder that all the men in your church can be celebrated on Father's Day, not just the ones who are fortunate enough to be Dads. CLICK on the image for a free download of it.

Similar to the reminders that Mother’s Day can be a very difficult time for women who are not biological Mothers, Father’s Day can be a challenging time for men.

There are two categories that you want to be sensitive to, men without biological children and single fathers, a group often almost completely ignored in the church. First I’ll talk about them and then I'll give you some ideas for how you can positively address this situation.

Remember Single Fathers

When my husband and I led a single adult group, one of the core operating principles of the group is that children were welcome at all events. We often had babysitting or separate activities for the kids, but singles knew they could always show up with their children and they would be welcomed and cared for. And the childcare was free. [Read more...]