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Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; Effective Church Communications can help.
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Recruiting volunteers for the holidays–tell people what they don’t know

11 November, 2014 By Yvon Prehn Leave a Comment

Thanks Giving Volunteer Recruitment flyer
This is a copy of a flyer used to recruit volunteers for a Thanksgiving outreach. We need to communicate clearly all we've been planning if we want people to help. Just click on the flyer to download a PDF that is easier to read.

Yvon's note: this is an article from our archives that is worth repeating to encourage you to communicate how we need people to help with holiday events. Following are some practical ways we recruited for a successful sharing and service opportunity at our church.The article below was written when I was in the midst of recruiting and the results were fantastic. LOTS of people got involved, the event was extremely well attended, many helped, and many people were served.

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It is challenging to plan a ministry outreach for any holiday and even more so when we want to recruit volunteers to help with it. Because there are so many things to do for a successful outreach and our minds are preoccupied with the event. It is easy to short-change our congregations in how we communicate to them about what is going on and what we need them to do. People don't know what we need unless we ask specifically.

Here is a flyer we created to remedy that situation

As a very practical example of a way to ask in a specific way that will get the response you need, our Adult Sunday School Class is hosting a Thanksgiving outreach dinner. I've been working on it for some time and for it to be successful we need many in the class to be involved. Though they have known we are doing this for some time--we just got the final approval of the location last week. I needed to let the class know and to let them know what we needed  them to do.

My first idea was to simply do a PowerPoint Slide and announce it, but I knew that wasn't enough. I reminded myself of what I constantly try to teach that those of us who work and plan ministry events must always remember that the people we want to involve haven't been working on it as we have; they haven't been thinking and praying about it for as long as we have. They can't read our minds.

People need a tangible, paper, printed reminder of what we are doing and what we want them to do. Once the print piece is produced, we can put it on our information table for those who might have missed the first announcement and remind people about it in subsequent weeks. It can also be posted on the website and sent out in church emails.

We have to clearly share our vision and requests

We have a lot going on, we want people to do a number of things. Though in the coming weeks I will have specific task lists and sign-up sheets I wanted to give people a flyer that specifically told them:

  • what was going on
  • basic information
  • our goals
  • prayer requests
  • what we needed them to do

The flyer illustrated here is what I came up with. The information is what is most important here and it was well-received.

It seems like we never have the time to put together things like this, but they are vitally important for as many people as possible to be involved in ministry events and outreach.

For the longer article that discusses why we decided to do this kind of outreach, CLICK HERE.

 

 

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Filed Under: Seasonal communication strategies, Seasonal, misc, Thanksgiving, Volunteer Management Tagged With: church volunteer recruitment, Recruiting help for Thanksgiving, volunteer communications

Church Communicator’s review of Six Strategies for Effective Church Communications

26 June, 2012 By Yvon Prehn Leave a Comment

Six Strategies BookI try very hard to create materials that are useful to all church communicators. I do pour heart, soul, and many prayers into them and I send them off (typos and all) trusting God that they make sense and are useful.

It is wonderful to get positive feedback from people and following is a review of Six Strategies For Effective Church Communicators. I'm passing it along because I think the author covers many of the major points of the book well.

Please if you have comments, do send them to me and please put them in the comment sections of the books and even more on my books on amazon CLICK HERE to go to that link. Your opinion is what is so important--I don't do these to talk to myself, but to serve all of you as you create communications that will help your churches fully fulfill the Great Commission.

I don't do these to talk to myself, but to serve all of you as youelp your churches fully fulfill the Great Commission.

Email review of Six Strategies of Effective Church Communications

The Six Strategies are written in a concise style and makes for quick
reading... It should be very useful to help "train" those involved with PR
and church communications (the style should make it easier to get those who
don't like to read, to at least skim through the book).

I agree wholeheartedly with all the observations, insights, strategies and
advice you give, and especially relate to, and identify with, your thoughts
that there are too many media channels to leave to one individual to
effectively communicate with, and that there should be a "communications
team" where individuals from the same "Body" work on different areas
according to their areas of familiarity.  Also, that a congregation's
communications should reflect who they are and not try to convey an image
that does not match who they are.

As I am in the printing business, I am "painfully aware" of the enormous and
fast changes happening in communications and the multitude of "channels"
that are appearing and evolving.

[ I also notice you used some expressions from the OIKOS book (great
recommendation as well... I read it, although I don't agree with all the
content, but the basic message matches what I was taught in a "Master's
Plan" bible study from the 1980s.) ]
. . . . .
Again, thank you, thank you, thank you, for what you've assembled and
written in this book.  I give this a big thumbs up!  You put into easy to
follow words, thoughts that I have had for the past few years.  Even the
bible passages caused me to smile, as I just completed working on quite a
number of them in the last few weeks for the liturgical scripture readings
in our PowerPoint for worship.

In my opinion, the only thing needed to complement the strategies of the
book is a bit more explanation of the Five Steps so readers remember them
better as they read references to The Five Steps in the strategies. But I
guess I can look forward to that in the book you will publish soon: "The
Five Steps of Effective Church Communications and Marketing".

from EW, Canada

If you want a copy of  The Six Strategies of Effective Church Communication, CLICK HERE.

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Filed Under: Characteristics of ECC, Communication Teams, Multi-Channel Communications, Volunteer Management Tagged With: effective church communciations, Six Strategies for Effective Church Communication, Strategy for church communications, Yvon Prehn book review

Recruiting Volunteers—Why and How

15 March, 2011 By grhilligoss@gmail.com Leave a Comment

Gayle Hilligoss Picture
Article by Gayle Hilligoss

Ed.note: Volunteers are often essential if you want to get done the amount of communications needed for all the ministries in a church. The primary ministry assistant usually has more than enough projects in addition to the primary communication work (bulletin, newsletter, website) of the church to keep her very busy. If the various ministries of the church including children's, men's, women's, mission's, singles', etc., are going to get all the needed communications done, the primary ministry assistant will need help. Gayle Hilligoss as usual has some wise and very practical advice on recruiting and working with volunteers.

 

Want to start a lively dialogue among ministry assistants? Bring up the subject of volunteers. After a candid discussion, those present at a seminar eventually did agree that selecting and training volunteers can:

• multiply your time and productivity
• require an investment of time and energy
• be a blessing—or not!

Applied to the church, the Pareto Principle or 80/20 Rule suggests 80 percent of work is done by 20 percent of the members. A lot of office professionals would like to locate a few people beyond that significant 20 percent and put them to work. In many churches budgets are tight, programs are expanding, and both paid and volunteer workers are overextended. People are busy. Why should they want to handle the office tasks you’d like to give away?

Research suggests people volunteer because they want to:

• share their time and resources
• provide something someone needs
• experience a sense of accomplishment
• feel more a part of the community
• gain experience at a skill
• contribute a skill or knowledge
• heal from a personal loss
• contribute to positive actions
• have influence on how things are done

Understanding motivation helps you build effective volunteer ministries which provide people opportunities to give, to share, and to grow. Everybody wins. Including you.

Those who have successfully recruited and worked with volunteers say a satisfactory experience depends on following proven basics.

Recruit selectively

We call them volunteers, but recruits is more accurate. Not to stumble over terminology, recruit your volunteers. Instead of putting out a blanket SOS, ask specific people to do specific jobs. Being a successful recruiter takes time and effort, but the results are worthwhile. Not only will you gain the help you need, the enlistees benefit from the experience as well.

Start by making a list of jobs you want to delegate. Be specific about what each job entails.

Make a list of possible helpers whose talents and personality make a good match to the tasks. Think beyond the people who already do everything. Consider those whose talents are not presently being utilized at the church. In every church there are individuals, some who are already busy individuals, who are willing and even eager to pitch in.

Write, call, or visit each prospective helper. Make your request and explain the task.

The key to recruiting these people is to let them know you have worthwhile tasks to do and their expertise is needed. People resent being asked to do simple busy work; likewise, no one enjoys being expected to perform far beyond his or her abilities.

Define expectations

Most recruiters do a good job of explaining what needs to be done. Fewer take the equally important step of identifying standards of performance. People perform better when goals are clear and specific; take time to define the quality of work you require.

For all but the most simple jobs, provide written instructions. Include in this job description the scope of the volunteer’s authority and to whom she is answerable. People need to know up front the criteria for excellence.

Ask for a short term commitment

Proceed cautiously. Start with a request for a single project. Or gain a commitment for a week or two. If the arrangement works well, you can ask for a repeat. If not, neither of you will be put in an awkward position to end it. Many longtime assistants suggest no volunteer, regardless of reputation or experience, should be recruited for more than a year at a time.

Provide guidance

Once your recruit has accepted, provide training depending on the complexity of the job. Don’t micro-manage, but do provide adequate instruction on how the job is to be done satisfactorily.

Be prepared to spend some time getting your recruit up to speed. She’s seen the written description, now show her how the job should be done. This is no time to be nonchalant. If you take training time lightly, you send the message this is not so important after all. Once any questions are answered, let the worker take over. Assure her you are available if needed.

Monitor progress

Check back in 15 minutes or so to see how things are going. Answer any questions. If there are problems, make course corrections right away.

Don’t overdo, but do check periodically as the project progresses. Observe what has been done since you last touched base. Ask the recruit to show progress made; discuss any changes to be made.

At the end of the task, spend a few minutes with your worker talking about the experience. Ask what she learned about the job, both positive and negative. Find out if there were any surprises and how she handled them.

An effective recruiter can learn a great deal about workers from this kind of feedback: how suited they are for the job, how they respond to suggestions, their ability to give and take directions, their work ethic, and more. Just as important, this is your opportunity to congratulate workers for good decisions, offer optional solutions, and ask for ideas on how the process might be improved. Good ideas often come from people looking at tasks with a fresh view.

Be pleasant, brief, and kind. You want your volunteers to succeed at their tasks.

Express appreciation

Appreciation and recognition are vital to a successful volunteer program. Churches use scores of devices to encourage esprit de corps: lunches, banquets, day trips, newsletter honor rolls, even a website devoted to volunteers and their activities.

Be as plain or as fancy as you like, have fun with it, and just be sure you use the magic words, thank you. Show volunteers they are valuable members of your church office team. Let them know the work they do is important to the success of the ministry. Set the example by your caring attitude, your positive spirit, your effectiveness.

Some churches provide attractive shirts for their volunteers; others use badges or baseball hats imprinted with a distinctive logo to identify their volunteer corps. Many honor their workers with certificates. These little extras not only show appreciation, they encourage team spirit.

An effective way to enlist more volunteers is to make heroes of the ones already serving.

Be realistic

Even though you do your best to choose the right person, equip each volunteer to do his or her best, and sincerely show your appreciation—still, this person is not a paid staff member and will likely operate with a different agenda. Be aware that some volunteers take commitment more seriously than others; don’t be dismayed if a volunteer turns out to be less than reliable.

Nevertheless, expect a good experience. Most of the time that is exactly what volunteers deliver!

 

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Filed Under: Church Office Skills, Columnist Gayle Hilligoss, Communication Teams, Volunteer Management Tagged With: church communication volunteers, church voluteers, Columnist Gayle Hilligoss, volunteers

Volunteer recruitment, a how-to booklet that will help you this fall and for all events

14 September, 2010 By Yvon Prehn Leave a Comment

CASE STUDY BOOKLET
This booklet is FREE for ECC Members along with the many other ebooks and templates  available to them.

This booklet not only goes along with the video on recruiting volunteers, but it is also an extremely useful guide for any time of the year when you need advice on how to successfully recruit volunteers.

Yes, it would be wonderful if people just showed up whenever we announce we need them, but real life in real churches doesn't work out that way.

To get more volunteers churches sometimes think they need to attend conferences, read huge books, follow complex plans and while some of these things can be useful, try a far more simple and extremely effective solution: tell people what is going on, what you want them to do, and how to get in touch with you so you know they want to be part of it.

That sounds so easy, but I cannot tell you how many "volunteer" announcements, flyers and brochures I see that don't do this. This book walks you through step-by-step the kind of information you need to include for truly successful volunteer recruitment. It is available in three ways:

For Effective Church Communication Members it is is a free download. If you are not a member, check out becoming one so you can receive this and many other resources like it for free 24/7.
Click here to go to the free member download.

 

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Filed Under: Fall Festival and Halloween, Volunteer Management Tagged With: Alternative Halloween, church outreach, church volunteers, Halloween outreach, Trunk or Treat, volunteer recruitment, yvon prehn

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