Effective Church Communications

The Effective Church Communication ministry from Yvon Prehn provides inspiration, training, and resources to help your church create communications that fully fulfill the Great Commission. It focuses on Bible-based and timeless principles and strategies that work no matter what digital or print channel you use to create your communications. The site has links to many free TEMPLATES and other resources, plus links to free TRAINING VIDEOS, and a RESOURCE LIBRARY for church communicators. 

The Effective Church Communication ministry from Yvon Prehn provides inspiration, training, and resources to help your church create communications that fully fulfill the Great Commission. It focuses on Bible-based and timeless principles and strategies that work no matter what digital or print channel you use to create your communications. The site has links to many free TEMPLATES and other resources, plus links to free TRAINING VIDEOS, and a RESOURCE LIBRARY for church communicators.
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Strategy #7: Evaluate and innovate—measure changed lives, modify for more

It is so easy to think we are accomplishing great things if people like our work and tell us we are doing a great job, but we must take time to honestly evaluate the results of our communication and if they are accomplishing to our strategic objective which is to fully fulfill the Great Commission.

We must ask ourselves, what have we done in our communications to help people come to know Jesus as Savior and to grow to maturity in Him? Or are we simply working hard to jump from one event or trend to another without time to stop and ask, what is all this work actually accomplishing?

We’ve got lots of ways to help you measure your work and after you do encouragements to help you innovate ways to accomplish your strategic goals even more successfully.

We never want to use evaluation as a time to berate ourselves or others on our team, but as a time to praise God for what we’ve accomplished and to press ahead to greater ministry success.

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Evaluate the effectiveness of your Easter response—never easy to do, but essential

13 May, 2019 By Yvon Prehn Leave a Comment

Evaluate your Easter events
Even though you are no doubt tired, take time to evaluate the effectiveness of your Easter outreach to continuously make these events more effective.

Easter is over and Mother's Day came so quickly this year, but before you put the Easter totally out of mind, take some time to evaluate the communications you created, the response you had, and how you can be more effective in future church celebrations and seasonal events to help your church grow.

Post-event evaluation is essential for us to learn how we can best serve our people. It’s never about us, but about doing our best for our Lord and our effectiveness as we communicate the words of eternal life.

Beyond the numbers, what was the spiritual response?

You probably had a large turn-out for Easter—most churches do. However, though numbers are important, in our analysis of the effectiveness of our church communications and marketing, the most important evaluations go beyond numbers to looking at how people responded spiritually.

In the Great Commission, Jesus did not tell us to go into all the world and hold successful church events. He commanded we make disciples. No event we hold, action we take, or ministry we launch is ultimately successful unless it contributes in some way (however tiny the step) to the goal of introducing people to Jesus and helping them grow to mature disciples. [Read more...]

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Filed Under: Easter, Strategy #8: Evaluate and innovate—measure changed lives, modify for more Tagged With: church communications evaluation, Easter evaluation

Follow-up after a church holiday outreach event: speed dating or relationship building?

13 May, 2019 By Yvon Prehn 2 Comments

Church visitors, speed dating or relationship building?
How do we treat our visitors? Like speed dating or do we work to build a relationship? This article will help you see the difference. Image from Flicker, Gangplank HQ

What kind of relationship do you have with someone, if you meet them, have a great time, and then walk away, never to call, talk, or see the person again? Not much of one is it?

In contrast, what about a relationship where two people meet briefly but then keep in touch through letters, emails, phone calls, and other get-togethers? What if they take time to interact and get to know each other? We’d label that a meaningful relationship.

If we want any kind of relationship, friendship, or romance to progress, we know we’ve got to expend some effort to grow the relationship.

As a church, we begin relationships with the people in our communities when we host outreach or holiday events. Sometimes they develop into a meaningful, long-term relationship with visitors, but in the majority of cases, they don't. Take time to consider some of the following thoughts and evaluate how your interactions with visitors.

Make your church outreach events more than Speed Dating

Unfortunately, instead of taking time to develop relationships with the guests who visit, many church outreach events are similar to the Speed Dating popular today. If you are unfamiliar with Speed Dating, this is where single people spend a few minutes with a potential romantic interest over coffee, dessert, or some shared activity (one recent speed dating event for farmers had folks weeding a field together) and then they move on to the next person, spend a few minutes with that person, and on to the next one.

Though lasting a bit longer, some churches offer a sort of speed dating experience to unchurched members of their communities. With fall events as an example, the church invites the community to a Community Thanksgiving Service and Christmas Caroling and Hot Chocolate. The visitors are hustled through the event and then leave, hopefully with a nice feeling about the church. The church staff breathes a big sigh of relief to have that activity over for the year. [Read more...]

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Filed Under: Seasonal communication strategies, Strategy #8: Evaluate and innovate—measure changed lives, modify for more Tagged With: church followup, church outreach, church visitors, Communications, yvon prehn

Seasonal Templates

  • OVERVIEW of TEMPLATES for Church Communicators, please read first
  • Valentine’s Day Templates
  • Lenten Templates
  • Easter Templates
  • Mother’s Day Templates
  • Father’s Day and Men’s Ministry Templates
  • Graduation Templates
  • Summer-related Templates
  • 4th of July, Canada Day, and GRACE for All Nations
  • See You At the Pole
  • Harvest Festival and Halloween Templates
  • Christmas Templates

Recent Posts

  • Free Easter Social Media Images, Postcards, and however you want to use images and messages
  • From our vault: Everything you need for Easter: Templates, strategy, inspiration and encouragement for all your Easter communications
  • FREE Facebook Size Valentines Day Social Media with Verses about God’s Love
  • FREE Valentines Day Backgrounds and How to Create them Using the Canva A.I. feature
  • Don’t forget to say “Thank YOU!” to your Christmas volunteers—cards done for you to help you do that PLUS a new PRINTABLE!

Most read posts

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  • Free Easter Social Media Images, Postcards, and however you want to use images and messages
  • Why just "Come to Easter at Our Church" isn't enough--FREE invitations with short, but powerful messages
  • Six Steps to Simple filing
  • One Mother's Prayer, a new set of PDFs to share for Mother's Day and anytime for prayer groups

Misc. Church Communications Templates

  • Church Connection Cards
  • Business/Invitation Card Templates
  • Back to Church for Kids in the Fall Templates
  • Church Bulletin Template
  • Volunteer and Encouragement Templates
  • 2-page Senior Adult Print Newsletter Template
  • Misc. Church Templates

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