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The Five Commandments of Effective Typesetting

22 December, 2009 By Yvon Prehn Leave a Comment

PDF of the Five Commandments of Desktop PublishingWhen you create communications with the computer you are immediately in the role of a typesetter, but without any training.

In addition, if you first learned to type with a typewriter, many of the habits you learned, (such as two spaces after a period), though correct with typewriters, are completely incorrect for a typesetter.

This chart gives you a quick overview of some of the most common changes you need to make in how you handle typesetting.

Please download, study and follow these guidelines on typesetting your church communications and your communications will look much more professional.

To download the PDF,  click here .

note: this PDF is from Yvon Prehn's archives and is the only format of this article available presently. Not the greatest quality to be sure, but shared with the belief that the content is useful.

Filed Under: Typography Tagged With: Communications, Justified type, type-setting, Typography, yvon prehn

Typography: an overview and key guidelines for effective design

22 December, 2009 By Yvon Prehn Leave a Comment

Typography Chapter PDFType is one of your most powerful design tools and even though we can easily change typefaces, it takes much more to learn how to use it effectively.

This PDF includes sections on how type is measured, how to choose typefaces, and rules for usage.

To download a copy of the PDF, click here or on the image.

note: this PDF is from Yvon Prehn's archives and is the only format of this article available presently. Not the greatest quality to be sure, but shared with the belief that the content is useful.

Filed Under: Typography Tagged With: Communications, type-setting, typeface choice, Typography

Typography: a powerful tool to create effective church communications

4 December, 2009 By Yvon Prehn Leave a Comment

Type is one of your most powerful design tools and this book excerpt will help you use it effectively.
Type is one of your most powerful design tools and this book excerpt will help you use it effectively.

Type is one of the most powerful design tools you have in creating effective church communications.

Even though we are not always aware of it, we've all grown up with a typography vocabulary. For example which one of the two examples below is a headline and which is text:

THIS ONE?

or

this one?

You didn't even have to think about it did you? Bigger, larger, bold means headline; smaller and not bold means text. There are many more unconscious ways we read type and to be an effective communicator you need to understand them and use them wisely. This PDF chapter excerpt will help you do that.

To download the PDF, click here or on the image.

note: this PDF is from Yvon Prehn's archives and is the only format of this article available presently. Not the greatest quality to be sure, but shared with the belief that the content is useful.

Filed Under: Design, Typography Tagged With: church communications design, Communications, type-setting, Typography, yvon prehn

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