It's easy to look at Father's Day as just another holiday to do up a special bulletin and social media for and to say a few nice things about Dads during the church service. But did you know you can do so much more as communicators for Jesus?

We need to constantly remind ourselves in the crush of trivia and distraction that our job is not to be a holy version of Hallmark where our goal is to have the most appealing Father's Day social media and PowerPoint ever, but that our primary job in communications, as in all of life if we are followers of Jesus, is to grow as his disciples and to share his message of salvation—in other words, to fully fulfill the Great Commission. Below is our podcast where we explain how Father's Day can be used to grow men in their faith and following the podcast are notes from it and links to the resources mentioned in it.

You might wonder why a church communication article starts out by reminding you of the importance of discipleship, but as followers of Jesus that is the most important aspect of our lives and our work as church communicators is simply the arena in which we carry it out.

Ephesians 5:16-17 reminds us of this and challenges us in this way:

So be careful how you act; these are difficult days. Don’t be fools; be wise: make the most of every opportunity you have for doing good. Don’t act thoughtlessly, but try to find out and do whatever the Lord wants you to.

At Effective Church Communications, my goal is to remind you to "make the most of every opportunity for doing good" and to give you practical opportunities to do that. [Read more...]