The Five Steps of Effective Church Communication and Marketing is the Biblical and strategic foundation for the ministry of Effective Church Communications—it defines our approach to church communications and our goal of helping churches to create communications that fully fulfill the Great Commission.
This Overview is an excerpt from a larger book that is in process that explains The Five Steps in detail. I don’t have a date for completion of the larger book (I’ve tried to set a date to motivate myself, but in spite of very hard work on it, I’m not sure when it will be done). However, I’ve realized it will be very helpful for church communicators to have parts of the book while the entire project is in process.
Here is what is in this 23-page ebook:
The Five Steps of Effective Church Communication and Marketing Overview are:
For each step I will:
• Label the step
• Define the task it is to accomplish
• Define the target audience it is primarily addressed to
• List the marketing strategy for that step
• List the ministry goals it is to accomplish
• List the communications that will accomplish this task
• Give additional notes on the implementation of this step
No step or no one communication piece stands alone; all of them work together to accomplish the one goal of fully fulfilling the Great Commission.
How to get the ebook
The ebook is FREE for members of Effective Church Communications. CLICK HERE to Download it. While you are at this page be sure to download any of the over 30 ebooks available to members that you may not have as yet. ECC Members get ebooks as they are published as well as templates and ready-to-print communications.
If you are not a member, you can buy the book for immediate download here for: