PDF and Text for: Children’s Resurrection Cookies for Easter Outreach and Teaching

For a great Strategy to teach children about Easter, involve parents and provide an outreach tool, NOTHING beats Resurrection Cookies. When you make the cookies, you visually illustrate Jesus suffering, burial, death and resurrection. Because you are doing it with cookies, it is much less intimidating for people who don’t go to church to be [...]

PDFs: Two Children’s invitations to bring people to Easter events and one to encourage them to return

Strategy for Children’s events at Easter might consist of simple publications, but these simple publications can have far reaching results in how they bring people to your Easter church service and how many return on an ongoing basis.
To start, children’s invitations to Easter events can and should be very different than the ones you send out [...]

Church connection cards—the foundation of all other church communications—at Easter and always

In church communications, we are often like Elijah-we expect God to speak through the thunder and storm. But what God often uses is similar to how he ultimately spoke to Elijah—through a still small voice. The place of connection cards in your church communication ministry is similar. They appear tiny and unimportant in the great [...]

Great example of Olympic outreach in church communciations and kindness

The Winter Olympics of 2010 just concluded their final ceremony, but the love of Jesus and his people that was communicated by one church will have a lasting impact on many people.
Trinity Lutheran Church opened up their parking lot, facilities, and hearts to thousands of visitors this week and one of their members, Ewald Wuschke [...]

Text for Lenten inserts for pre-Easter communications

A very kind reader of this website emailed me and shared that she was not able to extract the text of the Lenten bulletin insert above and that she wanted to use it in her church newsletter.
For her sake and for those of you who would like the text, following this introduction is the text [...]

Why it’s important to remind our congregations about Lent

This article has two styles of Lenten bulletin inserts, one using clipart, one with a modified photo.Each PDF has two images per 8 1/2 x 11 inch sheet.  use the back side to include invitations to events, websites or verses for additional study or a place for a prayer list for your people to use [...]

The Five Steps Strategy #1: Create multi-channel communication

In this time of ever-changing options for communicating in our churches, it is easy to be overwhelmed and we naturally want to simplify our communication workload.  This is expressed by the question I get frequently  in my seminars and through email when people ask me, “What is the best way to communicate with people today? [...]

The medium isn’t the message; the message is the message

With all due respect to Marshall McLuhan, referred to by many as the “high priest of pop culture” I believe his dictum, “THE MEDIUM IS THE MESSAGE” has led many communicators, including some in the church, astray in a tendency to focus foremost on the tools they are using to create their messages, rather than [...]

Be proactive, not reactive in your church communications

The start of each year is a good time to evaluate your church communications effectiveness. The Course on Planning on this site can help you with training and forms that will measure how effective your specific communication programs are. However, your church may need more than charts and forms to significantly increase the effectiveness of your communications if [...]

VIDEO: How to plan, measure, and evaluate church communication effectiveness

When you have advertised a church need, for example when you want volunteers to help with a ministry in the church, if you don’t get the response you want, how do you respond?
Many churches respond by assuming that: 1) by simply doing the PR they communicated the need and that people will respond; 2) that [...]

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