First, let’s define the term “strategy, before we talk about why it’s important and how to implement strategy in our church communications ministry, Strategy: etymology: Greet ‘strategia” or generalship, from the word “strategos” The science and art of employing the political, economic, psychological, and military forces of a nation or group of nations to afford […]
Strategy, the essential, but often missing foundation for effective church communications
Strategy is how you get to where you want to go; it’s how you achieve your objective. It is the commanding general in your head that chooses and uses whatever resources necessary for victory.
Please read the first article below for an in-depth explanation of strategy in church communications and the Eight strategies that will enable your church to reach the objective of fully fulfilling the Great Commission.
Instead of a communication ministry that is driven by deadlines, trends, tech tools, and whatever the promise that THIS item or way to do things will get thousands pouring into your church, when you learn to think and implement strategically about your church communications you’ll accomplish far more of lasting value. This is the approach we want to teach you in Effective Church Communications.
You won't learn to think strategically quickly; but the time spent will be worth it.
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Sometimes church communication ministries don’t realize the extraordinary responsibilities they have to communicate the message of salvation and the challenges of discipleship to their communities and congregations, but more often church communicators feel a tremendous weight of responsibility. If an important event or training program doesn’t get the response you anticipated, it is easy to […]
Most churches have a big turnout for Easter Sunday, but the following weeks or months few people continue with the church. It’s an incredible tragedy when this happens, but it doesn’t have to! I just finished updating and redoing the video and the course on How to Get People to Come Back to Your Church […]
Today many people have restless hearts. Life may not be what we wanted, dreamed about, or even find tolerable. Our restless hearts may be in many areas of life, but Valentine’s Day shines a laser focus on the restless disappointments in our hearts. This flyer or Bulletin Insert might help your church minister to those […]
It’s a great time to be creating communications today because thousands of images are available to you for FREE! And this course that was just posted to our Church Communications Training School will preview 21 websites of FREE IMAGES and give you tips to make the most of them! No matter what some paid sites […]
In this challenging time of multi-channel church communications, to make this situation manageable for practical application I’ve divided the many communication channels into three overall groups. It is much more difficult to communicate in all three channels, but I trust this section will encourage you and give you some strategic ideas how to be more […]
A key strategic question for any church any church today is what to do about all the channels of communication available? What material should go on the web? Stay in print? Be in both channels? What about social media? If we look at secular communications, we see an explosion of options. USA Today’s publisher Larry […]
Following is the description of the course, The Five Steps of Effective Church Communications and Marketing. This course in the Church Communications Training School, a ministry of Effective Church Communications. The course consists of 7 videos (75 minutes total) of instruction. There are PDF notes for all the videos as well as audio files you […]
Effective church communication involves much more than who thinks they are right and who doesn’t. It matters much more than who likes what or who is not wanting to change a way they’ve “always done” something. It also means you don’t change things or do away with something because somebody went to a big church […]
Editorial note: I found this article when reorganizing the website. It was first written in 2009 and as I reread it I fear I sound excessively cranky. Do forgive me for that, but I think there are some worthwhile challenges in it and of course the purpose of the Effective Church Communication ministry is to […]
INTRO note: the following is from the preface of the book on The Five Steps which is an overview of our approach to church communications. We we are different than many other church communications resources in a number of ways and this book is a good explanation of many of them. In addition to the […]