Are your church communications accomplishing all you want them to? Are they helping your church grow in numbers or your people in discipleship maturity? Are they helping your church fully fulfill the Great Commission?
If you can't answer that positively, you aren't alone.
In spite of the extraordinary tools we have to create church communications, many churches stumble when it comes to having an overall goal and vision for their church communications. Church staffs work hard and often create lots of great-looking materials, but tying them to any lasting fulfillment of the goals of the church or the gospel is often difficult.
To change this, to give day-to-day significance and eternal value to your church communication work you need a worthy goal, a North Star, a plan.