Mother's Day gets the third highest attendance at church right behind Christmas and Easter. What churches often forget is that the large increase in people does not come from more Mothers attending--they are there every week! It comes from the unchurched children and spouses who show up to make mom happy on her special day.
Churches that recognize this and use church communications in a way that makes the most of it can make it a day truly worth celebrating for Mom's because nothing is more wonderful to a Mother than for her child to come to know Jesus.
Our Church Communications Training School has a short video course: How to use Mother's Day to Grow Your Church, Evangelize, and Disciple—and it will totally change how you approach Mother's Day!
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