Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.

Just good or the best? In all you do in the church office…..

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Milk and cookies remind us of great church service to others
Is the quality of work you perform as a ministry assistant like bland vanilla wafers or chocolate chip cookies with milk?

With research I’d narrowed my choices to two. The salesman was helpful as we compared features of the pair of vacuum cleaners under consideration. Still I wasn’t sure which one would best do all I needed. “Why not buy both, take them home, use each on your carpets, see which handles better for you, and just bring back the one you like least?” he offered.Knowing that opened cartons and used products are sold at a discount—and thus lower the seller’s profit—I asked, “Your company is okay with a customer doing that? I like shopping here and don’t want to abuse your good service.”

The salesman responded with an interesting illustration. He explained that his company’s goal is to provide “chocolate chip service.” I learned no real cookies are involved, just performance. And that even good service, chocolate chip service, has degrees.

Imagine going into a store and, as you shop, being offered a plate of chocolate chip cookies. How nice! Then you discover the store next door doesn’t want to be outdone, so their cookies are homemade and warm from the oven. Store three takes note and adds walnuts to their freshly made cookies. Store four gets inspired to do even better and serves its shoppers cartons of icy cold milk along with their baked treats.

“Our company tries to anticipate what customers want from a business,” explained my salesman. “We are keenly aware of what other stores are doing. If service can be seen as cookies, we want ours to look like warm, freshly baked chocolate chip chunkies with walnuts—served with a tall glass of milk. The ordinary store-bought variety won’t do.” In this case, that meant encouraging me to test drive two vacuums and then cheerfully extending a refund for the one I returned. I chose my sweeper—and will do more business with this store.

More importantly, since I tend to relate many things in my life to the church office, the experience caused me to reflect on how the chocolate chip principle might be applied by ministry assistants. Think of the services you render, the tasks you do, the questions you answer, the courtesies you extend.

Ready for an experiment? Try seeing the sum of your work product as a cookie. As you do, remember: There are chocolate chip cookies and then there are Chocolate Chip Cookies!

As a professional you recognize the difference between mediocre and extraordinary. You know that even good work can be improved. Establish yourself as someone who consistently delivers the best!

How to work well with others or what to do when our biggest problems are people, not computers, Part 3

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Gayle Hilligoss Picture
Article by Gayle Hilligoss

Ed note: I made a mistake in breaking this article into 3 parts in that I cut the last tip in half—I was simply not paying attention at the page break. Every nugget of advice Gayle gives often convicts me and I didn't go any further than the "so what?" That question got me thinking and I cut off the article at the wrong place.  To correct that, I'm starting this part with the full tip. Please forgive any confusion this might have caused.

How to work well with others or what to do when our biggest problems are people, not computers, Part 3

• give the benefit of the doubt
Petty squabbles and imagined slights make it difficult, if not impossible, to work at our best. Ann thinks the youth minister disrespected her by not recognizing her role in a project; Betty is sure Ann missed a deadline because she wasted time on personal matters. Both are operating on assumptions that may or may not have a basis in fact. And, even if the assumptions are true, really—so what?

When occasional glitches happen, give others the benefit of the doubt. If you make any assumption, let it be that the other person meant you no harm. Very often you will be right. If glitches persist or escalate, it is time to ask questions. Getting to the bottom of a problem need not be a bad thing, but have the facts before you even consider confrontation.

• don’t tell everything you know
The original definition for the position of secretary was, “one who keeps secrets.” Today this may sound a bit sinister, but initially it emphasized the expectation this person could be trusted with information.

Confidentiality remains an essential for the Christian professional. Supervisors, coworkers, and members need to know without question that staff members can be trusted with information. Working well with others requires trustworthiness.

• ask and listen
All of us appreciate working with those who ask our opinion and listen to our ideas. As you work with others, be a person who gives ample opportunities for everyone to be heard. Few people are excellent listeners; you can be a role model by demonstrating that we learn more from listening than from talking. Next time you are with your group, ask—then listen up!

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To go to Part 1 of this article, CLICK HERE.

To go to Part 2 of this article, CLICK HERE.

 

In your church office: Keep It Simple, part one

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Gayle Hilligoss Picture
Article by Gayle Hilligoss

A cell phone’s ring tone during a meeting of ministry assistants sparked a conversation about how complicated life is today as compared to just a few short years ago. One of the youngest of the group remarked, “Even I remember when multitasking was something computers, not assistants, did. I think I was more productive then. For sure, I was less stressed.”

Experience in the church office leads many assistants to believe the key to achieving the maximum joy from work lies in keeping things as simple as possible. The process starts with making wise choices—decisions designed to manage your job and your life effectively.

• Delegate what you can
Volunteers can take over many hours of your work week to free your time for the kinds of tasks that cannot be delegated. Granted, enlisting and training volunteers takes time and effort. And there are some obvious disadvantages to relying on unpaid help. But, done well, delegation will simplify your days.

• Identify avoidable negatives
Worrying about the future, ruminating over the past, being involved with gossip, remaining in outgrown friendships, indulging in harmful habits, setting unrealistic standards for yourself and others—imagine the tranquility you could gain by discarding these life-complicating behaviors.

• Trim your tasks
Today’s alternative to delegate is eliminate. What do you habitually say yes to that you could say no to?

Ask yourself:
• Does it really need to be done?
• Does it need to be done right now?
• Does it need to be done this way?

We tend to hold on to old habits and notions even if we are not satisfied with the results. Most likely there is a better way. Look for the most simple technique to achieve the desired outcome. Moving beyond the “we’ve always done it this way” syndrome is a huge first step toward implementing new techniques.

Get even choosier about how you spend your time. Take a serious look at your week’s agenda. Identify things which give you a low return on your time and effort investment; cut them from your routine.

• Seriously unclutter “stuff”
Church offices can be collecting places for all sorts of (is there a better word for it?) stuff. Gain control by having a proper place for each item that belongs in the office and a system for moving things that don’t belong there to more appropriate places.

Ask yourself:
• Do I need to keep this item?
• Does it need to be kept in the office?
• Where is the best place for this item?

Every office needs a workable policy for ditching things. If you have one, use it. If you don’t, see what can be done to get a policy in place.

Unclutter your personal space as well. The more things one has, the more time and energy must be devoted to caring for them. Go for quality rather than quantity. Having fewer possessions—only what you use, need, and enjoy—allows you to appreciate each more fully.

 

Giving emotional first aid and what to do when people need more than you can give

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Gayle Hilligoss Picture
Article by Gayle Hilligoss

Ed. note: Work in the church office is always challenging, but sometimes, what is needed in the church office goes way beyond your job description. When people come in with hurting hearts, Gayle Hilligoss has some wise and practical advice. At the end of the article is a description about and a link to the Stephen's Ministry, if you find your church needs more help in helping others.

“People wanting ‘counseling’ from the secretary became a problem when our pastor had a heart attack several years ago,” wrote a ministry assistant. “At first I was upset; I had no training in counseling. Then I realized people didn’t really want advice, but simply someone to talk to. The best thing I could do was listen. And, to keep the conversation confidential.”

While most people have occasional opportunities to offer comfort to others, the Christian professional may daily encounter people who are hurting. Secretaries need to be very cautious about overstepping their roles. We are not counselors and should never assume those responsibilities. But, if within the scope of your work you are faced a need, with a caring heart and a few basic techniques you can give constructive emotional first aid.

• Really listen. Listening is more than hearing a person out. An effective listener does not preach, scold, interrupt, analyze, judge, or show impatience. As you listen, acknowledge what you are hearing by nodding or saying “I understand” or the like. Give the person your full attention. Maintain eye contact.

• Express empathy. The hurting person is anxious for someone to understand her pain. “I know how you must feel” or similar phrases can be helpful—if you can truly relate to the situation. Sometimes sharing a problem allows the person to face her situation more realistically. Once faced, the hurt can begin to heal. Avoid becoming emotionally involved yourself. Your purpose is to minister, not to take on the problem as your own.

• Never minimize. The hurt may not seem like much to you, but to the person experiencing it the pain is real. Telling about your own or someone else’s bigger problem is never helpful. Avoid “It’s really not that important” or “Why let it get to you?” Ultimately the person must assess the situation for herself.

• Don’t awfulize. Just as you should not make light of a situation, avoid making the problem bigger than it really is. Don’t give opinions regarding others who are involved in the problem: “You’re right. Joe is a terrible husband. I don’t know how you’ve put up with ...”

• If I were you ...  Never let those words cross your lips. Don’t make suggestions or affirm the intentions of others: “Yes, it’s a good idea to tell Joe ...” It is not necessary, nor your responsibility, to come up with solutions.

• Ask constructive questions. The goal of emotional first aid is to help people formulate their own solutions to their problems. You can ask leading questions to point people toward answers: “What are your options?” or “Do you know about our support group?”

• Point others toward prayer. Assure your troubled friend that if she needs someone to talk to, you are there for her. Once the problem is shared, encourage her to turn it over to God. Give assurance that while you don’t know the answers, God does. Close your conversation by praying together. You have offered first aid; God will do the healing.

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If more is needed, consider the Stephen's ministry:

From many years of seeing this ministry at work in many churches where I did seminars. My church has recently started a program--we are a small church and have had to cut back on staff because of big financial challenges, but with the Stephen's Ministry we don't have to cut back on caring for people.

The best way to explain them is to let their website explain them:

What Is Stephen Ministry?

The Stephen Series, also called "Stephen Ministry," provides congregations with the training, resources, and ongoing support to organize and equip a team of lay caregivers--called Stephen Ministers--in the congregation.

Stephen Ministers provide high-quality, confidential, Christ-centered care and support to people experiencing grief, divorce, cancer, job loss, loneliness, disability, relocation, and other life difficulties.

Since 1975, the Stephen Ministries organization, based in St. Louis, Missouri, has helped more than 11,000 congregations implement Stephen Ministry. These congregations represent more than 150 denominations and come from all 50 states, 10 Canadian provinces, and 23 other countries.

The Stephen Ministry Difference

With Stephen Ministry--

  • Pastors don't carry the burden of being the congregation's sole caregivers. They have a team of gifted, trained, committed lay caregivers ready to minister to hurting people inside and outside the congregation.
  • Laypeople have a chance to use and strengthen their leadership and caregiving gifts in meaningful ministry--serving others while experiencing tremendous spiritual growth.
  • People who are hurting no longer suffer alone. A caring Christian friend comes alongside them to provide emotional and spiritual care for as long as the need persists.
  • Congregations have a practical, powerful way to:
    • "Equip God's people for the work of ministry, for building up the body of Christ." (Ephesians 4:12)
    • "Love one another as I have loved you." (John 13:34)
    • "Bear one another's burdens, and in this way you will fulfill the law of Christ." (Galatians 6:2)
    • "Go make disciples." (Matthew 28:19)

For more information, go to: http://www.stephenministries.org/

 

 

Manage your church communication team well

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women_calculator_deskEd. intro: This article is for church leaders and those who oversee church communicators. You are responsible for the physical, mental, and spiritual well-being of the people who create your communications. Their job is vital to the growth and success of the church, but often they do their job under very difficult circumstances. Please consider the following suggestions to help you effectively pastor and shepherd these vital members of your church team. They do so much for the church, following is what you can do for them:

Realize the important place communications and church communicators play in the overall strategic success of your church

"What people haven't heard about they can't take action about. Uncommunicated issues DON'T EXIST." Stuart Brand

"Why is communication so vitally important to the health and vitality of the local church? Communication is the means by which we reach our ministry goals. You cannot find a healthy, growing church that is plagued by ineffective communications. Such an animal simply does not exist. If your church is going to maximize its potential, it is imperative that you understand the communication process and constantly strive to upgrade how well you and others in your church communicate."
George Barna, Marketing the Church

No matter how Bible-based, prayed over and passionate you are about your vision for the church, if it is not sequentially, clearly, consistently, and repeatedly communicated to your church, it will not happen. Today, the role of your church communicator in making your vision real has grown in importance because of two primary reasons:

  1. In our post-Christian world people don't have the unthinking understanding of churches that they did in the past. Church is not a part of people's lives today in the same way it was in the past and because of that, your church needs to be much more intentional about its communicators than ever before. This often requires that either a person be hired with the specific role of Church Communicator or Director of Church Communications, or in a church where the administrative assistant or church secretary has to juggle many responsibilities, where the title of Church Communicator is at least a professional part of that person's job description.
  2. The demands of technology and multi-channel communications make it necessary. In the past when the church had one communication tool: the church bulletin and one way to produce it: the typewriter, communication was still extremely important, but it was much easier to manage that task for the church secretary in the midst of the many other demanding tasks in the church office. Today when many kinds of communications produced through many channels: print, PowerPoint, web, social media are needed by churches, the role of the church communicator is more important than ever.

Because the role of church communicator is vital to the success of your church today, you need to support, involve, train, and encourage that person so they can serve the church most effectively. Following are some suggestions on how to do that. [Read more...]