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Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

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Measure success correctly—or why a big turnout doesn’t necessarily mean a successful event

9 November, 2010 By Yvon Prehn 2 Comments

How do you measure success in a church outreach event? Immediately after any event is a great time to evaluate past actions and plan future successes.

A great turnout doesn't equal great results

I recently looked at a church website that celebrated the great success of their fall outreach by listing the number of hot dogs served and bags of candy given away. Though I understand they were celebrating that they got a great turnout for their event, a great turnout alone does not make for a successful church event, especially for this kind of event. If you do even the most minimal advertising, it's difficult not to get a great turnout when you are giving away free food and candy. [Read more...]

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Filed Under: 5 Steps of ECC, Leading & Managing, Seasonal communication strategies Tagged With: church communications measurement, yvon prehn

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