Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.

Four guidelines for the challenge of ever-changing communication channels

By Leave a Comment

Digital composite of web pagesAt one time I thought technology would never get any better than the self-correcting typewriter and press-on letters. Now I'm learning to create HD videos and podcasts.  As I've researched video and podcast hosting and distribution systems, at times my brain felt like a jumble of data that would never sort its way into a linear path of what to do next. I'm getting it figured out, but as I'm working out the next steps, I reminded myself of four guidelines I've used in the past to encourage people to try computers and websites without losing the focus on the importance of fully fulfilling the Great Commission. These helped me and may be useful if you are facing new challenges in communication technology:

#1—Don't confuse the media with the message

The media, the tool you use to craft and share your message is and will be constantly changing. Media changes always seem overwhelming and they are often difficult to get through. The change from typewriters to computers for church office communications, from cut and paste layout to MS Publisher to create the church bulletin, from print only to the expectations of a website and social media communication assortment for every church, from flowers to adorn the pulpit to multi-media projection systems—all of these have taken place in the recent experience of the church. The challenge is not only in learning how to use them, but to not allow the demands of the technology to overwhelm the priority of your message. Technology can be extraordinary demanding, but it must never be your North Star. Every person, every church has a North Star which guides all your communications whether you are conscious of it or not. The only appropriate North Star for the church communicator is to fully fulfill the Great Commission—to help people come to know Jesus as Savior and to grow to maturity in Him. The media is not our message—our message is our message. If our eye is on the goal of sharing Jesus truly and completely and growing followers into disciples , if that is the core of our message, though there are many parts of it and many steps in sharing it, we won't be thrown off course when new tools appear. [Read more...]