Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.

PLAN NOW for what you will do for the Sunday AFTER Easter, so people will return

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Invite people to engage with you after Easter
Invite people to engage with you after Easter for a lasting impact on their lives.

One of the biggest challenges for churches is how to get people to come back to church after holidays and special events. There are many things you can do that I'll be sharing but now is the time for the most important thing you need to do to get people to come back after your Easter celebrations.

You need to schedule an event to give people a reason to return.

No doubt you'll do a fantastic job in your Easter celebration, but think about the people who perhaps came to your Easter service because a friend or family member asked them or the church was holding an event for their children. Easter may have brought up questions. People new to the message of Easter may find themselves asking:

Did Jesus really rise from the dead? And if he did, what does it mean to me?

Plan ahead for your church to answer those questions

There are many ways you can do this. Some that have worked well for churches in the past include:

  1. A sermon the Sunday after Easter entitled "Is there really life after death for me?" The pastor of a large church in Colorado Springs preached a similar sermon for many years the Sunday after Easter, they advertised it well at the service and to the community. As a result, they always had as large of a turn out than they did for Easter Sunday. If you've done a good job of presenting the resurrection of Jesus, answering the question of "what does it mean to me" is a natural follow-up.
  2. You can invite them to a series of seeker Bible Studies. They can be something created by your church looking at the life of Jesus or you can use a program like Christianity Explored, which is an excellent presentation of the life of Jesus for people outside the church using the Gospel of Mark. I highly recommend you look at it.
  3. You can invite them to "Latte with the Pastor." I've recommended this a number of times and in many situations, but the basic idea is to follow up with guests (you did use connection cards, didn't you? If not, please see the materials on them and use the free downloads for them) who gave you their information with coupons for a free latte or two and an invitation to join the pastor to "ask any question you want about the Christian faith" at your local coffee shop. I've made a set of postcards to help you do this. Here they are and the link is at the end of this article:

There are many variations of this that you could do: asking people to come to a dessert at church for open-ended discussions, or for people in the church to have small groups in their homes or whatever would appeal to the age group or community you are ministering in. Whatever you choose, the idea is to do something to engage people outside the church to return to ask questions they have about Jesus.

DO THIS NOW

As you get closer to Easter itself and in the midst of Easter celebrations you'll be too busy to think about what to do after Easter. You need to plan ahead. You need to get all the materials done and ready for it or it won't happen.

Of course, you'll be tired after Easter. Exhausted most likely.

Many pastors take the week off. Taking that time off to rest is understandable, but if you do you miss out on an incredible opportunity to make a lasting, perhaps eternity-changing connection with the people who came on Easter Sunday.

This year, push through the exhaustion, remembering Jesus, "who for the joy that was set before him, endured" and connect with the people you challenged at Easter and lead them to an eternal relationship with Jesus. That is what He came to bring about. It's your task to make it happen in your community.

For follow up materials, go to FREE TEMPLATES for Easter follow up here: https://www.effectivechurchcom.com/templates/easter-templates/#toc-3

While you are there, look around—there are lots of FREE TEMPLATES you can download and use for all aspects of your Easter Celebrations.

10 essentials to prepare your church website for Easter

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Unchurched people will check out your website.
Unchurched people will check out your website if they get an invitation to your Easter service. And it won't be to listen to your praise music or admire your inspiring graphics. Here are some things to consider.

With the importance of digital information to people today, it is incredibly important that your website be ready for Easter or any special event. Before they meet your welcoming people, have fun at children's events or hear your challenging sermon, chances are they will go to your website. In large measure, whether they visit your physical church or not, may in large measure depend on what they find on your site.

Unchurched people visit church websites for the same reason they visit the website of any secular company—they are checking you out. They see an advertisement (your Easter invitation) and then go to the website to find out the details: who you are, what you are selling, how easy is it to find out information and get answers, if you are worth a live visit.

Potential customers form an opinion about a company by their experience on the website. If a company has not updated its website in months, if links don’t work, if the website is filled with splashy images but little real information, if all the terms are insider jargon (whether it's about a product or a church), if emails are not responded to quickly, a potential customer most like won’t care about learning any more about the company, let alone visiting.

Keep in mind that the visitor you sent an Easter mailing to doesn't know how nice your people are or how powerful the preaching is, or how the music will inspire them until they come to your church. Your website is what often stands between your invitation and their response.

Here are 10 suggestions to make your website one that will result in a visit to your church

1. Answer the "what's in it for me?" for your visitor

Sometimes it merely takes rewording to make the events you're doing appeal to visitors. For example instead of an insider announcement such as "traditional Kid's Kove Easter Morning" say sometime like:  "Join us for our Giant Easter Egg Hunt,  Muffins &  Juice for All Children of our community! Parents are invited to free coffee  and donuts while the kids have fun."

Make it clear that your events aren't just for members only and there is no obligation to attend.

2.  Provide clear explanations of the simple details of what you do—especially for special events

Make the service times, parking directions, child care and programs all easy to find. This is especially important for an event like Easter where you may have totally different service times than your regular ones. If you aren't clear and you don't change your usual times on your website, it can be very confusing.

Answer the question of what to wear if it matters at your church or even if it's like churches in S. California where anything other than a wet swim suit if pretty much OK. A bit dressed up or totally comfortable—let people know. [Read more...]

An incredible example of speaking to YOUR audience, of tailoring a message to a specific group

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Focus on YOUR people when creating communications
We need to get our audience in focus and clearly see them before we can successfully create communications for them.

One piece of advice I frequently give church communicators when creating their materials is to always keep in mind their specific church, location, audience. Templates can be useful, and this also includes the templates I create for you, but no matter what the design, if it does fit for your people, either modify it or use something else.

I know my templates won't fit for every church and though I try to do things in a variety of styles, for some churches I'll totally miss the mark. For others, they will be exactly what they need.

With the strategy of always designing your communications with YOUR audience in mind as background, on one of the church communication groups, I'm part of had one of the BEST examples of designing with a particular audience inside that I've ever seen and I wanted to share it with you.

Without further babbling on my part, here it is:

The question to the group was to share an example of church advertising. Here is one reply:

Michael Tuszynski Here in Utah, there's a church that runs roadside billboards (yes, they still work if they are done right). The two ads simply read:
"church with coffee?" - picture of someone with a coffee
{church website}
"church without a tie?" - someone in a dress shirt, sans tie
{church website}
For context, in Utah the dominant religion is Mormonism. They don't drink coffee, and they wear ties to their services every Sunday.
Both of the ads do SUPER well for that church and it doesn't say much of anything. However, because of its simplicity, it was brilliant.

It was brilliant because it cut to the heart of issues near and dear to its intended audience.

The challenge to all of us

What is it that we can do that will speak to the HEART of our audience?

The deeper question, of course, is how well do we know our audience? If we want to invite or minister to a particular group of people, how well do we know them, their needs, fears, wants?

What style will appeal to them or repulse them? What media channels do they frequent?

Before you answer, be sure you aren't simply designing in a style or in media channels YOU feel most comfortable using.

It might be a little uncomfortable to be honest in your outreach. We might think the above example is brilliant, but I imagine it was somewhat scary to put that out there the first time.

Brainstorm, pray, ask someone in the group you want to reach how they react to your creations.

If you come up with something unique to a particular group, please share it with us. Send it to me at yvon@effectivechurchcom.com.

Motivational materials to encourage your congregation to invite their friends to Easter services, and why it matters

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invitation
People inviting people is the best way to increase your Easter attendance. Here is some motivation for your congregation

Sometimes we all need a little help to do the right thing and the materials here will help you encourage your congregation to invite their friends to your Easter services.

The communication has 2 forms, a 1/2 page flyer and a 1/4 size that prints well on card stock. On the one side is a motivational piece that lists 4 Reasons to invite friends and on the back a place for names of people they will be praying for.

Here is what the front of the card says:

Invite your friends to church this Easter season!

....or 4 REASONS why I should bother to pray, ask, and remind people to come when I’d rather just relax and sit around munching the ears off chocolate bunnies.

  1. Life is scary

The economy, terrorism, tornadoes, crazy weather—there is a lot to be afraid of in our world today. But those who have met the One who calms storms, know that though the journey might be challenging, we are ultimately promised a safe harbor. Invite your friends to meet Jesus, the only reliable guide through scary times.

  1. People are lonely

Lies, abandonment, abuse, disappointment—no matter how wonderful the person or relationship, there are times when the best of human companionship will disappoint. That’s because, as St. Augustine said, we all have a God-shaped place inside that only Jesus can fill. Invite your friends to meet Jesus, the only person whose love will never fail through all of life, through death, and into eternity.

  1. Everyone needs a purpose

As a former Watergate conspirator said, many folks live their lives climbing the ladder of success only to realize it was leaning against the wrong wall. Jesus’ resurrection provides us with the power to live lives of significant purpose and to discern between true and false success. Invite your friends to discover Jesus, the only compass to guide you to a life of genuine, meaningful purpose.

  1. We’re all going to live forever

Most folks today believe that and the Bible agrees. The question is, if you are going to live forever, what neighborhood will you live in? Jesus promises that for those who believe in Him they will live in an eternal neighborhood of light, joy, purpose, and companionship. But Jesus won’t force anyone to live in His neighborhood. Problem is, any place outside His source of light, joy, purpose, and companionship is an eternal place of darkness, pain, regret, and isolation—not a neighborhood we want anyone to live in. Invite your friends to meet Jesus, so they can live forever in His neighborhood.

Then on the back is a place for a prayer list of people to invite

Pray and List Family, Friends, Neighbors and Coworkers to invite:

________________________________                                                              ________________________________

________________________________                                                              ________________________________

________________________________                                                              ________________________________

If you need more motivation

I wrote the following if you or your congregation need additional motivation to invite people to your Easter services. It is a bit heavy and serious, but a good reminder to all of us of the importance of the work we are doing. We aren't simply getting communications ready for Easter. We are potentially changing the eternal destiny of people.

It doesn't matter much if you merely think of Easter as a time for chocolate and brunch. It isn't really important if your Easter service is primarily about fun things for kids and a musical extravaganza as uplifting as that might be.

But it does matter tremendously if you believe the message of Easter that Jesus Christ, fully God and fully human died on the cross to pay for the penalty of sin and that He rose bodily from the grave and is our living Savior and coming Lord.

It does matter tremendously if you believe that those who do not trust him as Savior will miss far more than a petting zoo and free candy if they don't attend your church on Easter. The Bible says those who die without Jesus will spend eternity in darkness, pain and conscious regret. Your Easter message can change all that.

We don't like to think about these things in a day when so much of the media message of the Christian faith is on what makes for your "best life now" and how to entertain people and make them feel good and prosperous. But closing our eyes to eternal realities doesn't make them any less true.

Boldly proclaim the truth of the gospel this Easter and equip your people to invite their friends to hear you.

Here are pictures of the images and a file to download

The motivational materials are illustrated below and are in 1/2  and 1/4 sheet of paper sizes. You can download a ZIP file that has ready-to-print PDFs and editable MS Publisher files of the images below. It also has a MS Word file of the text only if you want to create your own publications or use it on the web or in email newsletters or other materials. The link is below the images.

CLICK on the following link to download the ZIP file that has the PDF, MS Publisher, and MS Word files: Easter Why Invite Friends Motivational Materials

You don't need to spend lots of money for purchased church outreach this Easter season. YOU CAN equip and inspire your people to be inviters with materials you create in the church! Have them pray for their friends, bring them to church and be part of introducing them to God's forever family. In other posts and upcoming articles, we'll have lots more ideas and communications to help your congregation invite their friends.

To get you started, CLICK HERE for a set of Easter Invitations.

FREE Instagram Images & Inspiration for Random Acts of Kindness Day

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Set of kindness images for instagram
Kindness is a characteristic of our God and one He expects us to develop in our lives. Use these images to encourage kindness in your congregation.

Feburary 17, is Random Acts of Kindness Day and in celebration of it, I've created a set of free Instagram images for you. Click on the link below them to download and use the set however you'd like, not only to celebrate today but anytime you need encouragement for kindness.

Unless some of the random "day of" whatever holidays, this one has an unusually serious organization behind it--please check out the information below the images for more information on Kindness.org.

Click the following link to download the images:  KINDNESS Images for Instagram

An organization, research, and resources dedicated to kindness

Kindness.org is their website and though it contains some things you would expect--suggested acts of kindness, stories of people doing kind acts, etc., there is an unexpected (at least it was to me) depth to it.

The site was started by Oliver Scott Curry, a PhD who teaches cognitive and evolutionary anthropology at the University of Oxford. He is part of a group called the Kind Lab that conducts research and creates programs on kindness.

This joint endeavor is a partnership between Oxford and Harvard University and joined by what they describe as a "multidisciplinary team of scientific advisors and have a community of over 400 Citizen Scientists in 45 countries.

Take time to go through their studies and programs for practical ideas on ways we can obey the Biblical commands on kindness. [Read more...]