Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; Effective Church Communications can help.
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How to work well with others or what to do when our biggest problems are people, not computers, Part 2

20 July, 2012 By grhilligoss@gmail.com Leave a Comment

Gayle Hilligoss Picture
Article by Gayle Hilligoss

Ed. note: Last week we published Part 1 of this challenging series and next week we'll do Part 3. I broke it into parts because each one of these has enough challenges to keep us busy examining ourselves and praying for at least a week--though honestly for continuing peace in the church office, we need to review this advice often.

Step back and see yourself as others do. Recognize and correct actions that might be an irritation to those who share your space. Others may not tell you about these annoyances, but they will notice and appreciate when you become aware of them yourself and are courteous enough to implement change.

• when necessary, say no
It is true. Ministry assistants love to say yes. You love to serve. But, and this is an important but, it is not wise to believe you must unquestioningly accept every task.

Although one’s motive may be pure, perpetually saying yes is actually not the best way to work well with others. One drawback is that, besides not being honest, committing to more than you can reasonably accomplish nearly always results in others forming unrealistic expectations. And in you forming resentments.

Far better than burying yourself is learning how and when to say no. Trust others to be mature enough to accept that everyone has limitations, you included.

• let others shine
You do many things well. You may rightly believe it is easier to do a task yourself than to leave it to someone else. Still, one sure way to work well with others is to give them the opportunity to use their expertise and skills—or simply to try something new.

Be a cheerleader for others, encourage them, mentor them, show appreciation for their efforts. Genuinely.

• own your mistakes
No one gets it right all the time. Although you aim for excellence in all you do, now and then something is bound to go wrong. A poor decision, neglected detail, miscalculation—whatever the mistake, if it is yours, acknowledge it.

It is not necessary to fall on a sword. Simply apologize, do what you can to set the matter straight, make at least a mental note not to repeat this particular error, and move on.

• walk the talk
People appreciate working with those who are authentic, those who practice what they preach. “I once worked with a pastor who claimed to have great respect for his staff, but who was consistently late for meetings and seldom listened to our opinions. It became difficult for some of us to accept his sincerity about any number of things. This affected our ability to work well with him and with each other.”

• be willing to learn
Nearly everyone is an expert at something. Everyone you work with knows something you don’t know. Even while you are establishing your own credentials in the group you can tap into the expertise of others.

Respecting the knowledge of others and being willing to learn from them are vital elements in the skill of working well with others. Title or position has nothing to do with it. Pastors can learn from assistants as well as assistants can learn from pastors.

• give the benefit of the doubt
Petty squabbles and imagined slights make it difficult, if not impossible, to work at our best. Ann thinks the youth minister disrespected her by not recognizing her role in a project; Betty is sure Ann missed a deadline because she wasted time on personal matters. Both are operating on assumptions that may or may not have a basis in fact. And, even if the assumptions are true, really—so what?

_____________________________________

To go to Part 1, CLICK HERE

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Filed Under: Church Office Skills, Columnist Gayle Hilligoss, Contributors Tagged With: church office conflict, church office skills, interpersonal skills in church office, managing in the church office

How to make the most of mission trip photos

18 July, 2012 By Yvon Prehn Leave a Comment

Most mission trip photos are of groups of people smiling into the camera--nothing wrong with that, but it doesn't tell you much more than a lot of people went on a mission trip. With some simple editing, you can tell a story with your images that focuses on one person and their experience. The video that follows shows you how.

Software used in the video: Paint.net

Paint.net is a fantastic image editing software and best of all, it is FREE. For a series of videos that shows you how to download and use it, CLICK HERE to go to my playlist on Paint.net on my Youtube Channel.here to find it and how to download it. ideo that shows you where to find it and how to

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Filed Under: Graphics, Images, Image editing, Photos Tagged With: church photography, how to modify images, mission trip photography

How to learn from Yvon Prehn Instructional videos

18 July, 2012 By Yvon Prehn Leave a Comment

The purpose of the videos I create for you is so that you will learn how to be a better communicator, but I know sometimes the videos go by quickly and it's difficult to follow the steps. This video shows you how to make the most of the instructional videos by watching a segment, then pausing it while you try the steps and going back and forth, basically copying what I do. I hope this helps--let me know either in the comments or via email at yvon@effectivechurchcom.com:

  • Did this help?
  • What would you like to learn from the videos?
  • Topics, subjects, what have you liked or want more of?
  • Any way I can make videos more helpful or effective for you?

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Filed Under: Skills, Videos Tagged With: how to church communications, how to learn, yvon prehn videos

How to turn a simple photo into a powerful illustration

18 July, 2012 By Yvon Prehn Leave a Comment

When you want to illustrate a mission or outreach project, you may have photos, but you might want an illustration and not a photograph to promote your project. Perhaps your printing method or website calls for a high contrast image or perhaps you want to universalize the image--whatever the reason, this short video will show you how to turn a good photo into a high-contrast image.

For a video that shows you how to download paint.net, the program used to create this image, click here.

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Filed Under: Graphics, Images, Photos Tagged With: image editing, photo editing, photos for missions, photos to illustrations

How to take, modify, and use photos more effectively in print and online

16 July, 2012 By Yvon Prehn Leave a Comment

Ed. note: at the end of this article are links to videos that illustrate how to modify photos for ministry impact and a very useful, free program that will help you do that.
Photographs can be one of the most powerful communication tools in church communications and today there is almost no cost to producing them in digital format. However, in this situation, more isn't always better (look at most photo albums on Facebook) and a review of why photographs are useful in ministry and church communications and how to produce more effective ones may be useful.

Why photos are important in church and ministry communications

They are impossible to ignore. People can easily ignore page after page in print or online of what might well be very important text, but they can't flip through a newsletter or website without looking at the pictures and  reading the captions associated with them.

Because people will always be drawn to a photo and because they can have a powerful effect on the ability of your church to communicate its message, following are some tips that will help your photos be more effective.

Photos that tell a ministry story

Head shots or formally posed pictures don't tell you much of anything about a person. If you want your audience to know something about your staff, missionaries or whoever else you want to feature, you have to do more than share a head shot. Get your subject involved in action. A head shot merely labels a person, an action shot tells a story.

Think of how much more people would learn about your leadership if instead of a mug shot of the minister each time you had his column in your newsletter or blog, you had a picture of him in action. Use pictures of him with his family, interacting with a Sunday school class, or in his study. Capture him participating in a hobby, or at a church activity. A series of photos such as these would give a more rounded representation of your pastor as a person.

Additional tips to help you to get good people pictures

It is said that public speaking is people's number one fear, even above dying. I disagree. I think it's having your picture taken. I've seen countless people in ministry who are comfortable speaking to hundreds of people turn into jelly when approached by a camera. What is even worse than the fear of getting your picture taken is the result. A stiff, formal shot of a person clearly not enjoying the process doesn't communicate any reality about the person.

Pictures are put into publications and on the web so people can see the people involved in the ministry. But the strained person standing up against a white wall with a terrified expression is not the same person who can captivate a room full of sixth graders with stories about Jesus. The severe look on the face of the man in the buttoned up suit is not the same pastor who chopped wood for you when your husband was sick or comforted your niece when she lost her baby.

The pictures you take of people in ministry are of people God uses to inspire lives and change souls for eternity. Your challenge in taking pictures is to capture that person, who they are, and share him or her in your communications.

One of the best ways I've found to capture the real person is to photograph them doing what they do best-in the midst of ministry. If they work with kids, take a picture of them with kids; if they preach, photograph them preaching.

If you can't do that, at least take someone with you to talk to them while you are taking pictures. I've found this method works great even for people who hate to have their picture taken or don't normally photograph well. People in ministry tend to be interactive people—they come alive in relationships with others. Often when you've got them talking to someone else you can take a photograph that shows them at their best. It also takes their mind off the experience of being photographed.

You have to be brave to get the best shots

It isn't easy to get the good, gutsy photos; to get in the middle of ministry situations and shoot incredible pictures. It's easier to line people up against a wall or have them squint into the sun and smile on the count of three, but you'll never get a memorable photo doing that.

One possible solution is in your head to play photo journalist; be another person. Get in the middle of the group, on a chair, on the floor, shoot at odd angles. Talk to your subjects; get them interacting and take lots of pictures. Forget all about yourself and catch your subjects being themselves.

Photographs of sensitive situations

Sometimes photos are too real. In ministry we deal with some really tough situations: hunger, pain, disabilities, emotional and mental problems. The challenge is to illustrate these situations while retaining the dignity of the people involved.

Show the results of your ministry, not the problem that prompted it

• This means showing your youth group involved in serving meals at the senior center, not kids hanging out by graffiti­ covered walls.

• This means showing children fed and at school, not starving and holding their hands out.

• This means showing women working and healed and not battered and poor.

Not only does this kind of photography emphasize the good news of the gospel, but this way a person is not forever labeled in your photograph as a victim.

Final tips on effective photos for your church or ministry

• This is not portrait photography or studio work. You are taking pictures to use to communicate a message.

• Choose your photos for placing in publications or on the web as carefully as you choose your words.  Don't just dump the entire digital file on a page. Be sure the photo backs up the message of your words.

• A photo of a large group where you can't see anyone clearly is like a story with too many words. Just one person doing what the event is all about gets to the point of the story.

• Cut extra stuff from the photo as you would cut out extra words. The contemporary style for photographs, especially head shots, is very tight cropping.

• Drama is always more important than quality. Concentrate on taking pictures that tell a story.

Finally, ALWAYS caption your photos—in print and on the web—a picture may be worth a thousand words, but without a caption, the question is, "Which thousand?" People will make up a meaning in a photo if you don't tell them what you want them to see.

_________________________________________________

Click on the title to go to the video

 How to turn a simple photo into a powerful illustration

How to download a FREE image editing software: Paint.net

 

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Filed Under: Misc. Advice and Articles

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