The little things are the most important part of your communications because they are the links that actually connect people with the events and ministries of your church.
They are also the most boring, tedious, and difficult parts to include in a communication piece whether it is on paper or online. We'd much rather work on fun illustrations or polishing our catchy marketing slogans or brilliant headlines. As important as these parts of communication creation are, you can have the most brilliant headline and the most appealing images ever, but if people don't know when something starts, how to get there, and if child care is provided—chances are they won't show up.
And don't expect anybody today to "call the church office for more information." Folks don't take the time to do it and even if they do after being shuttled around through voice mail, they may leave not thinking nice things about the church and certainly not planning to come to an event that might have changed their eternity.
Include the little details in your communications, it can have an impact well worth the hard work it takes to get the details gathered up and put into your communications.
To download the PDF, click here or on the image.
Also look at the article and PDF on REPORTER FORMS. It will give you a practical way to collect all the information you need.
Please share your thoughts, comments, questions!