Effective Church Communications

The Effective Church Communication ministry from Yvon Prehn provides inspiration, training, and resources to help your church create communications that fully fulfill the Great Commission. It focuses on Bible-based and timeless principles and strategies that work no matter what digital or print channel you use to create your communications. The site has links to many free TEMPLATES and other resources, plus links to free TRAINING VIDEOS, and a RESOURCE LIBRARY for church communicators. 

The Effective Church Communication ministry from Yvon Prehn provides inspiration, training, and resources to help your church create communications that fully fulfill the Great Commission. It focuses on Bible-based and timeless principles and strategies that work no matter what digital or print channel you use to create your communications. The site has links to many free TEMPLATES and other resources, plus links to free TRAINING VIDEOS, and a RESOURCE LIBRARY for church communicators.

Strategy #2: Make the most of seasonal events—grow your church in numbers AND your people in discipleship

This is a big emphasis for our ministry and many of the articles and templates we create for you are inspired by seasonal events. In our post-Christian world today an invitation to come to church has little appeal, but an invitation to a non-threatening seasonal event will often be accepted.

The Five Steps of Effective Church Communications and Marketing is our strategy to help people from outside the church come to know Jesus as Savior and then grow to mature disciples, but SEASONAL EVENTS are of the way the whole process gets started.

In addition to getting people to the event, you need a way to engage with them at the event and strategies that will bring them back to the church after the event.

Not only are seasonal events a primary way to grow your church, but if used strategically they are also prime times to grow your people in discipleship.

Not only do we have templates and articles on this topic, but our Church Communication Training School has an in-depth course, Successful Seasonal Strategies that with train your church on how to maximize the impact of seasonal events.

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Let’s get honest in our evaluation of the effectiveness of our church communications

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How to measure church communications
We must measure the success of our church communications to be sure they are fulfilling the ministry of the church.

Effective church communication involves much more than who thinks they are right and who doesn't. It matters much more than who likes what or who is not wanting to change a way they've "always done" something. It also means you don't change things or do away with something because somebody went to a big church conference and that big church that did this or that and to be like that big church you think you need to do exactly the same thing.

Don't look at another church or trend or internet article to know what to change or modify in the communication program in your church. To see what to do for communication in your church, you need to first look at your church.

  • You look at lives.
  • You look at behavior.

Are these changing or not as a result of your communications? Are the changes you see helping people come to know Jesus or grow in their faith? That is the measure of success.

Keeping score starts by simple counting

This is not rocket science. You create events or ministries to introduce people to the Christian faith or to help people grow in their Christian lives. They have to get there for that to happen. Therefore effectiveness in church communications is determined first by attendance, the simple numbers of people who respond (or didn't) after you created and distributed your communications to market, inform, and get people to the event. This is how you start the evaluation process of what works and what doesn't in church communications. Like success in a game, you take score.

The score is determined by asking questions such as these and recording your response: [Read more...]

For seasonal and special event success: plan beyond a great invitation

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An invitation to an event at your church is simply the start of a relationship with someone who doesn't know Jesus. Plan from before you send it out to do more to make sure visitors connect.

When a church holds a seasonal or special event, initially we want to get lots of people to attend. But for a church that isn’t enough because we must always keep in mind that we are not just there to celebrate the various holidays, but to reach out to the community with the goals of helping unchurched people make a connection with the church, begin to come on a regular basis, come to know Jesus as Savior, and grow to Christian maturity.

We don't want to be satisfied with merely creating a great invitation and even with a great turn out at the event because as anyone who is involved in special events knows, attendance on the following Sundays, even if the seasonal celebration itself has a huge attendance, is almost always less than hoped for.

The problem is never because of the event itself—churches have figured out how to put on great events. Solving this problem is more complex than many churches realize but before we talk about solutions. . . .

First, a story that illustrates the importance of more than an invitation to events

This is a true story. Though the specific event discussed is Easter, the lessons learned from it apply to Fall, Christmas, and every other outreach event in the church. Here is what happened: [Read more...]