Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; Effective Church Communications can help.

Video: Why your church needs to create multi-channel communications

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We have so many ways we can share the messages of our church today, often our biggest challenge is knowing which one to use. The video here is an overview of the communication channels available to church communicators today along with a discussion of the positives and challenges about each one. It also encourages you to create a communication team because no one person can possibly do all the communication in any church today.

This is not a how-to for every channel shown, but an essential OVERVIEW of the church communication channels.

Below the video is a PDF of the handouts for the Video.

This video is FREE for everyone, but the PDF of the notes are for ECC MEMBERS only. We are in the process of adding HD videos for ECC Members, this one was created before we had that ability, but it is still very useful. Membership is one of the best investments you can make in the communication success of your church and is only $9.99 a month or $99 a year for any size church. CLICK HERE for membership information and signup.

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Below is a PDF of the notes for the video above:

[mepr-show if="rule: 23971"]
Multi-channel Handouts
[/mepr-show]

Request for advice from a new missionary, how to communicate?

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Missionary communication advice
Missionaries today must communicate in many formats, here are some ideas.

I recently got an email asking for communication advice on how to communicate as a missionary. Though I shared some ideas (I did missionary communications for years for two Christian organizations), this is an area that both I and Rusty, the missionary who asked, would greatly appreciate your comments--either for him as a missionary, what to write, but also what you as a supporter of missionaries have found useful.

Enter your responses in the COMMENT area below this article and THANK YOU in advance!

Email to Yvon Prehn

My family and I are now serving as missionaries in Budapest, HU. We find ourselves trying to communicate even more than we did as youth ministers.

I wondered if you might have, or know where we could find, some information that deals specifically with missions updates and letters. there are so many ways to communicate now beyond a typical/traditional monthly newsletter. I'm wondering what is most effective, though i suppose we are all wondering that.

I look forward to your response, thanks.

From Rusty

My response:

Great question! I have a couple of ideas on this and I am going to post it as a question on my site and ask for comments. Initially here are some ideas that I have:

Background, it would probably be helpful to let you know why I'm sharing: In the past, I worked for both Compassion Intl. and Young Life and a big part of my job for both was to write fund-raising, missionary updates etc. From what I was told, my materials were very successful in raising support. With the assumption that people vote with their pocket books (as well they should--wise stewardship in giving to worth causes), it seems that my methods were successful. [Read more...]

What is honestly unfortunate—communication channel pride

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7-29-09 the quote below appeared in USA TODAY in the article: “Governments tap into the power of  Twitter.” Tom Watson, a Labor Party, blogger said:

There are some very bright, digitally enabled civil servants who unfortunately have to write these documents for their bosses. . . who still get their secretaries to print off their e-mails so they can read them.

This situation is can be repeated in every office, governmental, educational, religious, in probably every nation in the world. No disagreement there. But here is what does bother me, not only in this instance are some of the unspoken attitudes expressed in this patronizing, snarky blog comment because they sadly sometimes seep into the church. My concerns:

The equating of digital skill with intelligence

It bothers me that the adjective “bright” is paired with “digitally enabled” and the implied contrast that follows with the bosses who, because their secretaries must print off emails, are obviously not bright because they are not digitally savvy.

This equating of intelligence with the ability to use digital equipment, if carried to it's logical conclusion would mean that the robots who assemble auto parts are far brighter and more intelligent, than the human who work in the factories. The robots after all, follow digital commands with complete understanding and without deviation. Humans make mistakes. That conclusion is obviously foolish when pushed to the extreme, but it is equally foolish in lesser degrees.

Equally bothersome is the pride that comes with the mastery of a new skill

Just because a secretary can use Twitter does not mean she has suddenly become “brighter”than her boss. There is a reason the boss is the boss and the skills required extend far beyond tweetability.

A bit of humility is in order. I couldn't help but wonder if the spelling ability, the penmanship ability, the ability to construct clear, lengthy business plans, and the ability to negotiate complex contracts, were also a superior skills of the secretary. I doubt it.

How this applies in the church

Our hearts are desperately wicked and our pride overwhelming. It is so easy to feel superior when we learn a new skill. So tempting to relegate those who don’t know the new skill as out of touch, and truth be told, not very bright.

No matter what the technology, we remain servants of Jesus. No matter what new skill we learn, we are always to consider others better than ourselves.

If we learn a new technology that is useful and others in the church don't know, understand, or use it, we have three choices:

  1. If it is something that might genuinely benefit them, we can offer to help them learn in a fun, upbeat way. I recently helped a young teacher with some online video creation I'd found great fun to do (www.animoto.com). Though I love this program, it isn't the greatest thing for everyone.
  2. If the person is unable because of time constraints, or other reasons, not able to learn or practice it, perhaps we can help them with it as a fellow worker and servant. Answering my husbands email (a bi-vocational pastor who works hard at a handyman job to work for a church for free) is the sort of work that falls into this category.
  3. We can wait, pray, be encouraging and available to engage others in the skill if and when time and interest are expressed.

The greatest commandment remains that to love each other and that involves all the demanding requirements of 1 Cor. 13, including patience, kindness, bearing all things, enduring all, never failing and related skills that are far more difficult to master than the latest computer communication skill. Mastering those character traits is what will make us bright, indeed.

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Note on context of this blog entry: I didn't write the cautions above as a technophobe. I've emailed since the days that email addresses were numbers; you can follow me on Twitter at yvonprehn. I wrote it to smack myself to never be proud of something I learn, but humble and thankful for the opportunity.