Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; Effective Church Communications can help.
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Bosses—What Ministry Assistants Want Them to Know

8 October, 2013 By grhilligoss@gmail.com Leave a Comment

 

What MAs want their bosses to know
One of the greatest gifts we can give those we work with is our honest opinion and this article should help with that.

National Boss Day is October 16 in the United States—and an appropriate time to recognize bosses worldwide. In recognition of this most important event I talked with a number of ministry assistants (who, almost without exception, say they work for and with excellent leaders) and pastors (each of whom was quick to say his or her assistant was top-notch). A few noted they had less than satisfactory work situations in the past and benefited from lessons learned. With a view toward opening up some interesting dialogue, here is what these office team members shared.

I appreciate it when you—

• Show loyalty to your staff
Much is said of the need for the assistant to be loyal to the boss. Excellent bosses are similarly loyal to their assistants.“I can count on my boss to speak up for me, to treat me with professional courtesy, to give me the benefit of the doubt in conflict situations, and to respect the mutual confidentiality of the workplace.”

• Challenge me
Assistants of today are eager to venture beyond the ordinary. They want to be challenged with new and difficult assignments that contribute to ministry. “I’m constantly motivated toward excellence because my boss pays me the compliment of trusting me with meaningful jobs that stretch my skills.

• Involve others in decision-making
Few things increase job satisfaction more than having your voice heard. “Making major revisions in our office organization could have been disastrous to our team. But, from the start, our wise pastor included each of us in the process; we became committed to the success of what we planned together.” More often than not, it is not change that causes problems, but how the change is implemented.

• Tell me what you expect
“Something I admire about my pastor’s leadership is that he is clear about the results he wants. I choose how to proceed, but I always know where we’re going.” Assistants want to be more than busy; they want to be effective in achieving ministry goals. “I like, too, that I’m asked to do things rather than given orders.”

• Recognize the value of training
“My minister told me seminars motivate her to excel. She thought a conference would do the same for me. I went; it did. I am grateful for her belief in me and in my professional growth.”

• Confront problems promptly and impartially
Ignoring difficulties almost always makes matters worse. As uncomfortable as it may be, dealing with problems is something a leader must do. “My pastor expects staff members to follow the rules equally. If there is a problem, he instills confidence by dealing with it without playing favorites.”

• Stay grounded
“Pride and arrogance are occupational hazards in ministry. As a ministry assistant and pastor’s wife, I know how hard it can be for ministers to keep ego under control. The compliments and deference they receive must be kept in perspective or self-centered behaviors can develop that make them hard to work for and with.”

• Practice what you preach
Assistants want to be proud of their bosses. They want to work for people known for setting positive examples in speech, appearance, and conduct. “My boss doesn’t just expect me to honor deadlines, he honors them as well. He doesn’t just expect me to be organized, he is organized. He not only expects the staff to lead exemplary lives, he leads a life worthy of our respect.” Nothing earns respect and establishes authority quite like authenticity. “I pray for my pastor every day, asking God to keep him strong and faithful.”

We applaud excellent bosses everywhere and wish them God’s best.

 

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Filed Under: Church Office Skills, Columnist Gayle Hilligoss, Contributors Tagged With: church office skills, communication with your boss, National Boss Day, what Ministry Assistants want

How to use Camtasia to demonstrate website resources for your church

26 September, 2013 By Yvon Prehn Leave a Comment

This short video will show you how Camtasia, a screen-capture software can be used to demonstrate resources on your website. Below the video is a link to a ministry example that I did for my church using Camtasia to show people various ways to study their Bible. This is also the software I use to create all the training videos I do for this website.

Camtasia is not cheap--it's $299--but it is worth every penny if you do a lot of demos. You can get it from:

http://www.techsmith.com.

To learn to use it, go to http://www.lynda.com. Lynda.com is only $25 a month for unlimited training in Camtasia and hundreds of other programs.

Click on the link here to go to some videos I created for my Sunday School class using Camtasia: http://untilfulllight.wordpress.com/2012/03/13/three-ways-to-study-the-bible/

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Filed Under: Video, how-to Tagged With: Camtasia for churches, how to create videos, training creation for churches

Add Value to Your Service

15 September, 2013 By grhilligoss@gmail.com Leave a Comment

Add Value to Your Service
Add value to your service in the church office by following the tips here.

All administrative assistants are valuable to the ministry of the church. Some, their pastors say, have become indispensable. How have these outstanding assistants risen above the norm? And, how can you use value-added strategies to enhance your own professionalism?

• Learn something new every day.

Once basics are mastered it is easy to become complacent. Make it a priority to add to your work knowledge daily. Listen, read, ask questions, check websites, attend seminars, network.

• Promise a lot; deliver even more. Be so well qualified that you can confidently commit to getting the project done. Then, as often as possible, put a little frosting on the cake: do more than just what is necessary, get jobs done before the target date, keep costs less than budgeted.

• Give tasks appropriate effort. While quality is as important as quantity, realize that all tasks are not of equal value. Routine jobs need to be dispatched quickly. Look for and use shortcuts that don’t adversely affect your results. Special projects may demand a higher level of excellence. Sometimes it is more valuable to do fewer tasks and do each one better.

• Put your personal stamp on what you do. A ministry assistant recounted a story about a member who told her, “As soon as I saw last week’s bulletin and newsletter I knew you were on vacation. They were fine, of course, but just didn’t have that ‘Margie’ touch.” What a nice compliment. It affirmed to one assistant that people do notice her efforts.

• Establish rapport. Use regular meetings with your supervisor to demonstrate your management skills. Summarize projects in progress, review completed assignments, offer suggestions for upcoming events. Anticipate needs; be prepared. Take the initiative in managing your work. When faced with a problem, handle it or bring it to your supervisor along with a possible solution or two. Share information with others; show newcomers the ins and outs of daily routines, computer programs, and office machine quirks. Show by both word and action you are supportive of each team member. When someone needs help, be the one to lend a hand.

• Volunteer for more responsibility. After you are able to handle current responsibilities well, increase your contribution to the office by asking to take on other tasks. These might be ministries you envision or special jobs usually outsourced or handled by other busy staff members. Assistants have done research for ministers, organized pastors’ libraries, created various databases, started food pantries, and volunteered for many other “optional” ministries.

• Keep a personal work record. Documenting your work is an excellent way to chart your progress and to plan goals for future growth. One effective way to do this is with your computer’s calendar program. Note your accomplishments and contributions. List the location of any supporting documents or examples of your work. Track training events you attended; indicate how you use what you learned. Although the primary purpose of the record is for your own planning, you just may find occasion to review with your supervisor as well.

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Filed Under: Church Office Skills, Columnist Gayle Hilligoss, Contributors Tagged With: Church Administrative Assistants, church office professionals, church office skills, church officed advice

Three of the most common church communication mistakes

31 August, 2013 By Yvon Prehn Leave a Comment

Every year I interact with many church communicators and every year it seems like some of the same mistakes are made by many churches that keep them from being as effective as they could be in communicating the gospel message. Following are three of the most common ones I see consistently. I don’t want to only point out problems in this list, because none of us are perfect and we all have things to learn. I'm using these as a spring-broad for improvement, so along with the mistakes are suggestions and links to how-to articles that will help you correct them.

Church Communication Mistake #1: Thinking that simply having a website is enough

As I have evaluated many church communication websites, I have lost count of the number of websites that obviously were created by a company selling a template (my apologies to those companies, it is not your fault what is done with them after you sell them) that look good, but that are failures in communication.

The problem is that the church seems to think that just having a website and buying a fancy template or using professional graphics means something. The websites usually have great looking graphics on the home page, scrolling notices of various sorts, lots of labels, but if you click on any of them at most you find a paragraph of content. You never get a sense that a real person cared about anything other than certain slots be filled. No explanations of the why of the church or faith, no evidence of a personality behind the tiny amount of content and most dangerous of all, usually nothing is up-to-date in any ministry area.

Simply having a website isn’t enough—a website is a minimal expectation for any church today and as essential as an entry in the phone book in the past. But if your website says little more than a phone book entry, it won’t accomplish much more either. What is really sad about this is that a church that only fills in informational blanks is missing a HUGE opportunity for outreach.

In addition to the mistakes of an incomplete website, keep in mind that websites do not replace the tangible week-by-week communications needed in the church to keep your congregation informed and involved. Bulletins, newsletters, postcards, flyers, reminders of all sorts are needed and this website has many ideas and inspiration to make your materials more effective.

Church Communication Mistake #2: Assuming graphic images communicate the same meaning to everyone who looks at them

Images should be used primarily to add to the message expressed in words. They are not enough in and of themselves to communicate much of anything. They may look nice, they may create an emotion, designers may congratulate each other on their brilliance, but if you want to communicate a significant Christian message, images alone won’t do it.

Some of you may object: “But, a picture is worth a thousand words.”

Whenever I hear that statement, I always respond with the question, “What thousand?”

People often make the first statement as some sort of understood truth that images say more than words do. That is simply not true. Reality is that the same picture can mean different things to each person who sees it. Not convinced?

What would you say a picture of the American flag means to:

  • A Marine just out of boot-camp?
  • A terrorist who has been water-boarded?
  • An immigrant just granted political amnesty?
  • An Al-Qaeda sleeper cell member?
  • A member of Congress?

It’s the same flag—but we all bring different histories, experiences, loves, and hates to any image from flags to puppies to clowns. No image, picture, or graphic is self-explanatory.

Images do not fully communicate the complexity of the Christian message. Images do not give time, date, location, and let you know if child care is provided. Images can stir up emotions, but they don’t make practical connections.

We need words. Let’s choose them as carefully as we do our images.

For an article by Gerry McGovern, international guru of web marketing wherein he summarizes research on the ineffectiveness of images used in secular advertising, and my comments on it: http://churchcommunicationsblog.com/2010/12/06/why-it-is-incorrect-to-think-that-graphic-images-mean-the-same-thing-to-everyone-who-sees-them/

Communication Mistake #3: Using the Apostle Peter’s methods to reach Paul’s audience

Some pastors (particularly in my age cohort of Baby Boomers) have trouble understanding why altar calls don’t seem to work the way they used to. Newcomers to church don’t understand them, or if they do respond, sometimes the same person responds every week or makes a public profession of faith only to go on living no differently than before he made it.

This is part of a larger problem of communicating the Christian message to a post-Christian world. We may know in our heads that the world no longer shares our value system, but when we attempt to translate that into action, it’s easy to forget what that actually means. The following illustration might help.

When the Apostle Peter preached to the assembled group of observant Jews at Pentecost and thousands immediately responded, it’s easy to forget that he was preaching to a group of people who knew the Old Testament message, who understood sacrificial atonement, who expected and were looking for a Messiah. For this audience all he had to do what show how Jesus fulfilled the criteria as Messiah and challenge them to decision. He got a huge response.

Paul’s ministry was primarily to the Gentiles and he used a different approach. One illustration:

One night the Lord spoke to Paul in a vision: “Do not be afraid; keep on speaking, do not be silent. For I am with you, and no one is going to attack and harm you, because I have many people in this city.” So Paul stayed in Corinth for a year and a half, teaching them the word of God.  Acts 18:9-11

He was not talking to a group of people who grew up hearing the promises of Messiah. This audience had never seen a lamb sacrificed in recognition that they could not meet the demands of a holy God. They didn't know why Jesus had to die. Paul taught day after day explaining, teaching God’s Word, giving them the background necessary to understand why it was important that Jesus die and why they needed to live life differently once they trusted him as Savior. The Greco-Roman world was filled with many gods, but to trust one solely for salvation and to change one’s moral behavior because of it was a radical idea for most.

Application: We live in a world like Paul’s where people (as hard as it is to understand) may know nothing about the Christian faith or what it actually means to live it. We cannot assume anything in either our written or verbal, web or print communication. In all your communications you need to explain as much as you can, as clearly as you can. Ask if people understand. Explain again.

Be prepared; you may irritate some of the long-time church members. When they express impatience with reading your explanations of things they already understand, ask for their prayers that your church clearly communicate to people who know nothing about Jesus as the only source of eternal life.

We have many challenges in our work as church communicators, but if you work on these three, you will more effectively share the words of eternal life.

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Filed Under: Design, Website Creation Tagged With: Church communication mistakes, church design mistakes, design mistakes, evangelism mistakes, website mistakes

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