Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; Effective Church Communications can help.
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Making Your Workspace Work

26 August, 2014 By grhilligoss@gmail.com Leave a Comment

Organize your office
Organize your office for church communication productivity.

You may spend more hours in your office than in any other room in your environment. How is this important space working for you?

You may not—or you may!—be able to swing a major re-do, but it is quite possible even a few little changes could make a big difference in your comfort, disposition, and productivity. Having a pleasant workspace contributes to one’s sense of being competent. An orderly office indicates to others that you are in control of the tasks and materials at hand. Workspace organization strengthens your professional image and gives members faith in your ability to handle the administrative tasks of the church.

• Give your desk the top spot.
You know your day better than anyone, but even if you divide your workday into time at a desk and a computer station, give attention to the placement of your desk. Generally it is advantageous for your desk to be facing the room’s main entrance. Having the desk at a diagonal makes for an interesting look and still gives a good vantage point. Try out possible furniture arrangements on paper; then make your move.

• Watch your back.
No piece of furniture is more important to your well-being than your desk chair. If yours is not ergonomically correct and comfortable, you owe it to yourself to do what it takes to present your case for a proper chair. If you do have a good chair, be sure you have it adjusted for the perfect fit.

• Get in the flow.
Working outward from your desk, does the physical arrangement of your computer, copier, file cabinets, and other equipment fit the flow of your daily work? Are the things you use frequently conveniently placed? Rearranging can eliminate extra steps that waste time and energy. L- and U-shaped arrangements often work well, putting things within easy reach.

• Unclutter your desktop.
The top of your desk is prime workspace and needs to be geared toward getting things done—toward action. Not storage, not filing, not decoration. Action.

Some think a cluttered desks shows others they are busy with many important projects and therefore indispensable to the work of the office. But the message others are more likely to receive is that the desk owner is in over her head. Every paper on a cluttered desktop can be seen as a decision unmade.

• Prioritize your stuff.
Uncluttered doesn’t mean empty.

Make your workspace work for you by using the accessibility principle: Keep what you use regularly within easy reach. The less an item is used, the farther from your desktop it can be. A workable rule of thumb is:
If used daily, it can live on top of the desk.
If used weekly, it can live inside the desk.
If used monthly, it can live in your office.
If used less, it can be moved to a storage closet or off-site.

• Simplify.
Applying the guidelines above involves moving things around, maybe lots of things. Do more than rearrange. Eliminate everything superfluous or nonfunctional. Be ruthless. Give yourself room to function without distraction. With the unnecessary removed, organize the essentials.

Start with a vertical file holder. Even in this digital age, dealing with paper is a fact of life. Create a set of colored folders labeled to manage the papers you routinely handle. You need never pile papers again.

Next, utilize labels. Apply a set to the dividers in your desk drawers. Label each square as to what goes there: pens, scissors, keys, rubber bands, whatever. Put things only in their appropriate squares. Moving to the workroom, label shelves to show where supplies will be stored: paper, tape, inks, and so on. When a supply in its spot gets low, it’s time to restock.

Finally, add a few carefully chosen personal touches—a plant, a photo, a painting.

• Maintain.
Once you have established a place for everything, the trick is to keep everything in its place. Schedule regular weekly times to refresh your workplace. Enjoy!

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Filed Under: Church Communication Management, Church Office Skills, Columnist Gayle Hilligoss, Contributors Tagged With: church office organization, church office productivity, church office skills

Details Matter—Looking Good in Print

10 August, 2014 By grhilligoss@gmail.com Leave a Comment

Details matter in church communications
the little things matter when we want to communicate in a way that honors our Lord.

When it comes to looking good in print, small details make a big difference.

As one ministry assistant pointed out, “Members use word processing at home now, so they pay more attention to our printed materials and notice how we put things  on the page. I really want to feel secure about how the bulletin and our newsletter look.”

One effective way to achieve that security is to develop an office style book. Start by choosing a reference to use as an authority. My personal preference is The Gregg Reference Manual, but there are others equally reliable. As questions regarding usage occur in your writing—newsletters, bulletins, correspondence, reports—look up answers in your reference and mark them for future use or make a list you can refer to easily.

The following brief guidelines from Gregg can get you started. In your own style book you can add examples and expand topics you use most.

• Ages
Express ages in numerals (including 1 through 10) when they are used as significant statistics. Spell out ages in nontechnical references and in formal writing.

• Clock time
Always use figures with a.m or p.m. If you have the option (and you likely do) use the small capitals A.M. and P.M. instead of lowercase letters. No internal spaces are used in either case. Avoid the use of all capital letters.

For time “on the hour,” zeros are not needed to denote minutes unless you want to emphasize the precise hour. In lists, however, when some entries are given in hours and minutes, add a colon and two zeros to exact hours to maintain a uniform appearance. Line up the colons to keep the lists neat and clean.

• Dates
Only when the day precedes the month or stands alone, express it in either ordinal figures (1st, 2nd, 3rd, 4th) or in ordinal words (the first, the twentieth). The default on some word processing programs superscripts ordinal suffixes (1st). For a more professional look, undo this feature and put ordinals, when you must use them, on the baseline (1st).

In most writing though, the day follows the month. In these cases, use a cardinal figure (1, 2, 3) to express it: on May 6. Do not use the form May 6th or May sixth, even though those versions reflect the way the date would sound when spoken.

• Percentages
In body text express percentages in figures, leave one space, and spell out the word percent: 20 percent. The % symbol may be used in charts and graphs, on business forms, and in statistical material.

• Sermon and hymn titles
Quotation marks are generally used around shorter works: television shows, poems, short stories, sermons, hymns, essays. Longer works are italicized: newspapers, books, magazines, movies, television series.

• Telephone numbers
The use of parentheses to enclose the area code tends to make publications look dated: (717)555-1111. The same can be said for the diagonal: 717/555-1111. An updated style uses periods to separate the elements:717.555.1111. This makes phone numbers consistent with the dot addresses used in website and email addresses.

Using these six guidelines consistently will keep you looking good in print!

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Filed Under: Basic Church Communications Training, Church Communication Management, Columnist Gayle Hilligoss, Contributors, Editing and Proofing, Proofing, Writing Tagged With: details in church communications, grammar in church communications, style guide for church communications

Don’t steal videos for ministry—create your own with animoto!

3 August, 2014 By Yvon Prehn Leave a Comment

animoto video creation web software
Use animoto video creation software to legally create fantastic videos for ministry.

As I talked about in a previous article, it is illegal, it is stealing, to download and use videos from YouTube that you did not create. It doesn't matter if you are using them for church or if you don't get caught—you aren't supposed to do it.

It is a lot more work to create your own, but the online video creation software, animoto, makes it easy to create great looking videos for a variety of ministry purposes.

The software is SUPER EASY to use. After the demo videos below is a short video I did to show you how simple it is to use. It isn't cheap, currently it runs $22 a month if you pay for a year's subscription, but you don't need editing software, or any knowledge at all and your can create great church videos.

Two videos I created with animoto pro:

First is one I created using the free images from www.freebibleimages.com, a site I cannot recommend enough for a wealth of both drawings and pictures of actors in Biblical settings. You can use them to create your own videos as well as any other communication project in print or online. The second one is for Mother's Day and following it a short video that shows how I used animoto to create the Mother's Day video.


Video of how easy animoto software is to use

The video below was created a couple of years ago and animoto has made the process even faster and easier, but this video still give you a good idea of how the software works.

 

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Filed Under: Multi-media, Video, how-to Tagged With: animoto for churches, free software for video creation, video creation software for churches

What I Learned in the Church Office

24 July, 2014 By grhilligoss@gmail.com Leave a Comment

What I learned in the church office
So many pieces of advice here are helpful not only for the church office, but for organizing your life.

Gaining knowledge from the experiences of others is far more time effective, and much less painful, than making every mistake yourself and learning every lesson firsthand.

Likewise, we cannot argue with what others have found to be true. Agree or disagree, here are some things church office professionals say are worth knowing, some things that work for them. And maybe for you too.

• Create a pleasant environment.
“Our offices are where we spend a good part of our lives. Do all you can to make that time as pleasant and productive as possible. Take an objective look at your work space. How could it be better?”

Can you easily locate paper and computer records you need? Is equipment placed conveniently? Are supplies handy? What small irritations slow down your efficiency?

Make a list of these negatives and jot down how they can be corrected. Appropriate background music, a lovely plant, framed art, rearranged furniture, whatever it takes—every day do something to brighten the place where you live so many hours each day.

• Invest in training.
Knowing how is a great time saver. “One of the biggest challenges I face, over and again, is learning how to use the features of our software. Until I found an affordable source of help, I spent hours of trial and error.”

Depending on your software, you may have the option of free or low-cost support. More complex software may require paid support or printed resource manuals. Ministry assistants overwhelmingly say the training is well worth the investment.

“Nothing helps me to do a good job more than regular participation in our church secretaries association. Our meetings keep me updated, aware, and inspired.”

If your denomination has an organization for ministry assistants, find out how you can connect with a local group. If none is available, investigate starting one. One of the absolute best things you can do for yourself professionally is to participate in training events. Then, augment your in-person training with online sessions. A wealth of information is available 24/7 at effectivechurchcommunications.com.

• Never underestimate attitude.
“When I came to the church office I never imagined that keeping a positive attitude would be a challenge. I was totally unprepared for criticism and negativity; I began to doubt I was doing anything right.”

Allowing self-doubt to get the upper hand wastes time, hinders effectiveness, and robs you of the satisfaction of your efforts. What can be done?

•Focus on doing your job well

•Treat others with respect

•Expect to be treated with respect

•Never take criticisms personally; learn from them, then put them behind you

•Commit only to things you can deliver

•Be absolutely honest

•Own up to your mistakes and not to those that are not•Have something good to say

•Be aware that you are a person of worth; you are more than your job

•Know who your “boss” is and don’t even try to please everyone; it cannot be done

•Strive to be assertive, not aggressive•While serving others, be good to you.

• The church is not Big Business, Inc.
And assistants are fine with that. We are more interested in ministry than in upward mobility. We can do tough administrative tasks, but are secure enough not to mind the mundane; making coffee is not an issue. This profession is one that offers each person a place of service perfectly suited to his or her career goals.

• Everything is not digital.
“I still get many good ideas from magazines and newsletters. The trick is keeping them organized and accessible. Old-fashioned file folders are my answer.”

As you browse publications crossing your desk, slice out pages that have information you can use and slip them into labeled folders. Ideas:

• Type—ideas on how type is used; typefaces you like
• Layout—page arrangements; use of color
• Office equipment—consumer reports; price lists
• Storage ideas; furniture arrangements
• Timesavers—tips for working smarter

You can, of course, scan this material but there can be obvious advantages in just using paper. First, it’s faster. And, I like taking a file or two with me to browse at lunch. When I’m done with the paper it is easily pitched.

• For every 100 files, pitch 90.
Researchers say that only 10 percent of files, paper and digital, are ever referred to after six months.

Trim files are a major aid to organization. Make a plan, check with any powers that be, and proceed with care. First, identify and move to appropriate storage any documents or digital files to be preserved for legal or historical purposes.

For paper: assemble storage boxes, trash bags, file folders, and markers. Completely empty and sort one file drawer or box at a time. Start with your oldest files, usually not the ones in your immediate work area. Clear out first the files with the most things to pitch; this frees space for transferring items later. Some paper can be recycled; financial and other confidential files must be shredded.

As you go through retained papers, note a purge date on the top right hand corner of each. Once this big job is done, keep files trim by regularly discarding documents as those dates come around.

Revise this system to attack your digital files. Computers can get just as cluttered as file cabinets. Some would say more so.

• Look, act, and speak like a professional.
“Though there are no guarantees, my experience was that when I got serious about my work and my approach to it, others gave me the respect I felt lacking before.”

These are some lessons learned by ministry assistants. The hope is we can learn from their experiences and then pass our knowledge along to others. Together we grow!

 

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Filed Under: Church Communication Management, Church Office Skills, Columnist Gayle Hilligoss, Contributors Tagged With: church office creativity, church office productivity, church office skills

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