Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.
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Church Office Advice: First Aid for Anger

16 September, 2014 By grhilligoss@gmail.com Leave a Comment

How to deal with anger in the church office
Anger may be a common human emotion, but how we dealing with it in a constructive way shows our obedience to Christ.

Ed. note: Christian communicators not only communicate the gospel in the materials they produce, but by their lives. As this extremely helpful article by Gayle Hilligoss shows, responding positively and constructively to anger in others and in yourself is an important communication skill to learn.

An assistant new to the church office was pondering if this was a job for her. “I’d rather face major surgery than deal with another angry member,” she wrote. “As a former school secretary I never thought I would feel so inadequate, nor did I anticipate the frustration I’d feel concerning how some people view who the ministry assistant is, what she should do, and how she should do it.”

Maybe you can relate. Perhaps you thought that, working in a church office, anger would never be part of the equation. But, then, there it was. Maybe a member’s, a staff person’s, or your own.

Even though the occasions when anger issues may be rare, every church office professional can benefit by knowing how to acknowledge anger and work through it.

Responding to ANOTHER’S anger—

Say someone comes into the office or calls. She is irate over some circumstance—something that was said or done or something that was not said or done. Now she’s unloading her anger on you.

  • Identify the problem.Listen without judging; focus on the main issue. Try to understand exactly the point of what is being said. Don’t interrupt. Allow the person to be totally heard. Stay objective; don’t allow yourself to get emotionally involved.
  • Evaluate. While you are listening is the time to decide if you are the one to hear this problem. If this is something that should properly be told to the pastor or to someone else, do interrupt and let the person know you are not the one who can best help. It is important for you not to become just a convenient person to whom disgruntled people can vent. You are not responsible for every irritant; you are responsible for yourself and your work.
  • Be responsive.Whether you can follow through or not, express empathy with an appropriate comment: “I can understand your concern.”
  • Restate.If you are continuing, briefly sum up the issue at hand, eliminating any extraneous details. Ask if you have understood correctly and hear any clarification necessary. Don’t allow this to become a rehashing of feelings. Stick to the issue.
  • Ask what you can do. The reason behind investing time and effort in listening is to try to set wrong things right. Often all people want is a show of concern, an apology, or simple assurance that they have been heard.
  • Follow through. Agree on what, if anything, will be done. Then show your professionalism by doing even more. A friendly phone call (probably not an email) a day after the discussion can ensure all parties the matter is truly resolved.

Handling YOUR OWN anger, hurt, frustration—

Perhaps the anger is not that of someone else, but yours. It can happen.

  • Toughen up your skin a little.There can be thoughtless, insensitive, immature people anywhere—even in church. Sometimes the ministry assistant becomes a target. Just remember, not every unfortunate incident deserves attention. In these situations somebody needs to be the adult. Take that role and don’t bother with the baby stuff. By the same token, be mature enough to confront when it is needful.
  • Calm down before you speak up. Confrontation cannot always be avoided, nor is it always bad. But, speaking in anger undermines credibility and diminishes your authority. Be in control of your thoughts and emotions. Prepare before airing a grievance. Know the right person to talk to and what point you want to make. Pray the matter through before involving others.
  • Stay on point.Once you meet, don’t let yourself get sidetracked by petty issues. Be clear and concise. Have a higher purpose than just to criticize, get an apology, or feel validated. State exactly what upset you and what you want to make the situation better. Conclude by asking, “How can we make this happen?” In many instances, praying together will heal whatever hurts.
  • Exhibit professionalism. Respectfully listen to the other person’s viewpoints, ideas, explanations. Be courteous, even if the courtesy is not returned. If for any reason the conversation turns disrespectful, ask if you can talk again at a later time and excuse yourself.
  • Conclude on a positive note.In the best case scenario whatever has brought about your angst will be understood and the situation resolved. At the very least you have made your views known and maintained your integrity. Say a sincere thank you. Feel good about the experience. Learn from it and move on.

“He that is slow to anger is better than the mighty...”   —Psalms 16:32

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Filed Under: Church Communication Leadership, Church Office Skills, Columnist Gayle Hilligoss, Contributors Tagged With: advice about anger, church office anger, managing anger in the church

Free ebook on Church Leadership and Teamwork in the church

18 July, 2014 By Yvon Prehn Leave a Comment

Free ebook on Leadership and Teamwork in the church
Click on the image here to down this free ebook on Leadership and Teamwork in the church by Robert Sherbondy

For the last two weeks I've written about church communication teams and in this context, I am excited to share a training manual, Leadership and Teamwork in the Church by an ECC Member, Bob Sherbondy. If you follow the advice of this book it will help you build a team for effective church communications.

Bob has very generously made the book, in e-book format, available as a free download for readers of this site. You can download the book by clicking on the image to the left. Following are Bob's description of the book as well as a brief bio from him.

There is a large amount of valuable information and practical application in this book. I urge you to download it, read it, use it and please let Bob know your response to it: bsherbondy@gmail.com

Bob's overall comments and description of the book

Leadership and Teamwork in the Church is written as a manual for a series of 8 training workshops involving group discussions and a special exercise on cooperation for these church workers. Its greatest benefits will be experienced as its principles are taught and practiced by church teams. This is a manual for the practice of teamwork in churches and not just an e-book about that matter.

I've used parts of the manual as resources for brief teaching sessions with church members and leaders, and this approach has produced some helpful insights within them, so I know that it can be used in parts.

A partial understanding of these principles may not enable a team or a committee of church leaders to be completely effective in the efforts to work together. It would be like a basketball or football team that didn't understand the principles of playing good defense as well as functioning offensively. I trust that [readers] can recognize the important principles for effective teamwork that are presented in this manual.

About Robert Sherbondy

I am an old retired Baptist minister who has had a lot of special experience and training in over 50 years of service as a pastor, Christian education specialist, designer and writer and editor of curricula, marketing, and fund-raising.

I’ve served on local and national and international committees, including positions of leadership as the president of the Religious Education Section of the Adult Education Association of America and president of the Chicago Chapter of the Religious Public Relations Council.

I have a BA degree in Sociology and a BD in New Testament and special training in group leadership and organizational development.

Everywhere that I have served I have seen a need for effective teamwork between individual workers. This is the reason for the writing of this manual on “Leadership and Teamwork in the Church” as well as the other resources on my website regarding “Christianity and what is good forever” at http://www.christianityetc.org.

I will be glad to answer any questions that anyone has regarding the use of this manual if they contact me at my email address: bsherbondy@gmail.com

 

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Filed Under: Church Communication Leadership, Church Communication Management Tagged With: church communication team training, church communication teams, church leadership and teamwork, church teamwork

Why ministry leaders aren’t always good communicators and what to do about it

6 July, 2014 By Yvon Prehn Leave a Comment

Leaders communication challenges
Leaders can't sit at their desks to create all communications needed--they need a team to help.

The important term in the headline here is "aren't always." Ministry leaders, including pastors, leaders of groups like Young Life, and missionaries are almost always great verbal communicators or they wouldn't be in ministry. They do great talking to groups, teaching, challenging, motivating. But in today's multi-channel communication universe, that isn't enough.

What's needed today

When the Apostle Paul said he needed to be "all things to all people that he might win some," he had no idea of the multitude of communication tools and effective ministry program needs today, but his words couldn't be more true in this area.

You need a variety of communication tools because no church or ministry is a homogeneous group when it comes to what communication tools works best for each person in it.Your message stays the same, but for different groups of people to take it in and act on it, you need different ways to reach them. Here are some examples:

What works in a church

In the church, some people like the traditional bulletin and print newsletter to find out what's going on at the church. Others prefer to get their church news online. Others will only pay attention if they get a text message just before an event and others need large print format to stay informed. In the church if you want your people to know what is going on and to take part, it doesn't matter what you as a leader like or think is useful and proper for the church. What matters is what channels of communication are the various people in your church are responding to.

In the church we always need to remember that the majority does not rule when it comes to being a servant to all. There may only be 4-5 or 10-20 people who still need the newsletter printed out and mailed to them, but we must always remember that our Lord went after the one little sheep. He expects us to value the straying and weak in the same way. [Read more...]

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Filed Under: Church Communication Leadership, Church Communication Management, Communication Teams, Social networking, Twitter, Facebook, etc., Strategy #4: Divide your communication team into two production levels—save your sanity, expand the ministry Tagged With: church and ministry communication leadership, church communication strategy, church communication teams

A collection of communication trends for 2014 along with links for implementation

5 January, 2014 By Yvon Prehn Leave a Comment

Trends in church communications
We don't know for certain what the future brings, but looking at trends can help us plan.

Following are excerpts of articles about upcoming communication trends. I read through many similar articles and these are representative of what many had to say.

Though lists like these are interesting to read, without application they can be frustrating, so along with the excerpts are comments and links to resources on the Effective Church Communication website that will help you put these materials into practice.

Below the titles are links for the full articles.

Web Design Trends for 2014 By Gavin Richardson

http://www.umcom.org/site/apps/nlnet/content3.aspx?c=mrLZJ9PFKmG&b=6084849&ct=13416827

Excerpt of what the author sees as important on websites for the coming year:

Mobile responsive

From 25 to 35 percent of many websites’ total traffic will come through mobile devices. The number of mobile device users is growing. Having a website designed to adapt to each device is critical.

Before this trend began to emerge, you had to build a second website for mobile devices, which created extra work to maintain a second site. Most likely, you just let your site be as it is on a mobile device, which does not provide an optimal user experience.

YP Comments

Responsive websites, a primer
A responsive website is one that adjusts to any device you use to view it--please view this video for basics about them.

Mobile responsiveness for websites is very important and will continue to grow—actually, it probably already has with the thousands of people who got smart phones and tablets for Christmas.  For a site to be mobile responsive means that it will resize automatically to fit whatever device is used to view it—laptop, smart phone, tablet, desktop computer.

The following article and video illustrate and explain what is meant by a responsive site. Unlike many technological innovations, this one is easy to implement because if your church website is based on WordPress (and most are), the newer templates will do this for you automatically.

A primer on responsive websites, what they are and why they are important

https://www.effectivechurchcom.com/2012/09/a-primer-on-responsive-websites-what-they-are-and-why-they-are-important/

Excerpt:
The following two trends go together:

Minimalism

Perhaps the biggest change for many church websites is a move toward minimalism. The past practice has been to put as much information as possible in front of your site visitors. This makes for a busy, cluttered and often confusing front-page. Because of the growing use of mobiles for viewing webpages and emerging app culture, this show-everything trend is passé.

With a minimalist design, you remove content and decide what content is most important for users to focus on. The focus might be to share who you are as a congregation or an important event of the church. Possibly, the focus could be to have people follow a call-to-action and sign up for an email list.

Flat design

Trends change frequently. Once, the trend was to have a website with many graphics that had many textures and gradients. The aim was to give depth to the site. The new web design trend is more minimalist in order to be less distracting and drive focus on the content aim of your website.

Flat design can be elegant and aesthetically pleasing when done well. Even with a flat design, your graphic design can give depth to important page elements or calls to action. The level of depth and manipulation of graphics will be significantly less than in the past.

YP comments:

For years I've ranted against excessively complex, graphics heavy web pages (or print and newsletter ones also). One reason is because the content of the Christian faith is what is of primary importance, not simply how we feel about it. Designers tend to love images, but images are not consistent in what they communicate. The following article explains this in more detail:

Why it is incorrect to think that graphic images mean the same thing to everyone who sees them

https://www.effectivechurchcom.com/why-it-is-incorrect-to-think-that-graphic-images-mean-the-same-thing-to-everyone-who-sees-them/

5 Top Social Marketing Predictions by  Marija Hamed

http://www.happymarketingclub.com

Excerpt: these are actually her points from a short, but helpful video

#1 Photo Sharing—bigger than ever

#2 Mobile—be conscious of how your material looks on mobile devices

#3 Google+ —recommendation that you need a G+ account for your business

#4  Customer Service—even more will be handled via social media and customers will expect it.

#5 Stats—check them out more to know what is working and what isn't.

YP Comments:

On Photo Sharing: Something to think about: in the past, churches were very careful about who shared what photos, particularly of children and single women on staff. Today every image of everyone is splashed all over Facebook, Instagram, and other sites. It is a little bit shocking to see your image, as has happened to me a number of times, totally without my permission, on church websites or members Facebook pages. I'm not sure what to do about it other than to talk about it—we can't control it. I do think that it would be wise to pray for protection, particularly for our children.

Customer Service—to translate that into the church setting, churches MUST answer emails and other social media requests, comments, questions! I continue to be astounded at the churches that publish email addresses, Facebook, and Twitter contact information and then do not respond or interact with people who try to reach them. Please, don't publish social media contacts that you don't respond to. If a senior pastor or other staff member will not answer his or her own social media (my husband doesn't, he just isn't into that, but is honest about it) designate someone to do it for them.

I'm not recommending Google+ for churches presently, not because it isn't a great tool (probably is, I don't know, haven't gotten into it yet myself), but because so many churches still don't update their basic website or the social media they have. Remember it isn't how many social media icons you have on your site that make it meaningful—it's how quickly, compassionately, and biblically you respond and interact through the channels you have.

Stats—This recommendation is incredibly important. It doesn't matter what a staff members favorite way to communicate is or what is most popular in blogs—what matters is if your people are responding or not to the tools you use. If you don't track it, you won't know. The following book is essential reading to help you in this area.

It is free to Effective Church Communication Members (along with over 30 other books on church communications). After the book link is a link to a video and FREE forms to help you in your evaluation process.

This essential book is important to help you be honest and realistic about the effect of your communications.
This essential book is important to help you be honest and realistic about the effect of your communications.

Book: Church Communications Planning, Measuring, Evaluating done a new way—big is busted, try tiny!

https://www.effectivechurchcom.com/book-church-communications-planning-measuring-evaluating-done-a-new-way%E2%80%94big-is-busted-try-tiny/

 

Turn the Other Tweet: Social Media Resolutions for 2014 by Rev. James Martin, S.J.

http://www.huffingtonpost.com/rev-james-martin-sj/turn-the-other-tweet-social-media_b_4523963.html?utm_source=Alert-blogger&utm_medium=email&utm_campaign=Email%2BNotifications

Excerpts from a wonderful blog:

1.) I will treat everyone with charity and give everyone the benefit of the doubt. No matter how rude they are. And no matter how many times they post annoying comments that make me want to stop typing, put on my coat, drive to their town, knock on their door and sock them. Because Jesus never did that when he posted stuff online. Jesus told us always to turn the other tweet.

2.) I will avoid posting anything anywhere when I'm so angry that I can barely type--or speak. Especially speak. That's a tip-off.

3.) I will avoid being drawn into an argument with anyone who is apparently (a) crazy; (b) not listening; or (c) both. Even if they call me (a) stupid, (b) a heretic, or my latest favorite insult (which happened the other day) a "poor excuse for a Christian." I will not be drawn into a pointless argument that will be a waste of time. For both of us.

…….

8.) I will look for news and articles and photos that help people see the workings of grace and that spotlight those in need, and will bring them to people's attention.

9.) I will remember that my goal is not followers or likes but to help people like and follow God.

10.) I will post less and pray more.

YP comments:
All wonderful, especially the last three which I pray will be goals for all of us in the coming year and always. I appreciate his gentle tone in all his writings.

Please read the following blog post for a related approach to church communications.

Do not confuse irreverence for relevancy in church communications

https://www.effectivechurchcom.com/do-not-confuse-irreverence-for-relevancy-in-church-communications/

Please share if you see other trends that would be useful for churches or your comments on the ones listed above.

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Filed Under: Church Communication Leadership, Church Communication Management, Graphics, Images Tagged With: church communication trends, church trends, design trends in the coming year

How to effectively name and create a logo for a church or ministry

20 November, 2013 By Yvon Prehn Leave a Comment

Church Logo Sample
Church names and logos represent your vision and calling--take time to carefully make your decisions.

The name of your church or ministry and your logo is the first thing people see. What impression does it give them? Does it give a message that you want? An email from a young pastor prompted this article. Following is his email and my answer that, though not exhaustive, gives some important guidelines for naming and creating a logo for a ministry or church.

The email that started the conversation about naming and branding a ministry

Yvon,
After a year and half of working with this youth group we still have the old Ignite name and logo.  I don't really like either one but am having trouble coming up with a better one.  So I was wondering what process you go through to choose names and how you finally decide on one and if you have any names you would suggest?

I would love for the name to represent our ministry well, but mostly I just want to it to help give the ministry an identity and brand so to speak.  I want to be able to get some shirts made with a simple name and logo which will spark curiosity.

A few names that have popped up are: The Bridge, Rip Tide, Altered, and Driven. What do you think of these, any suggestions?
Thanks!

Following are my suggestions:

Dear Pastor,

I commend you for thinking through these issues. Corporations spend thousands of dollars deciding questions like this and though we don't have those resources, with thought, prayer, and the Lord's guidance I have seen many churches come up with excellent solutions. Here are some thoughts and suggestions that might be helpful:

#1: Recognize that naming a ministry and creating a logo are very important.

These are not frivolous, non-ministry related actions. The group’s name, the way it is presented, the colors used, the connotations of the name and colors and the logo all give out an impression. These impressions are the first thing people see and hear and they help form their first response to your ministry.

Give yourself plenty of time, thought, and prayer as you decide. There are many resources on the web that can help with the design itself, but the suggestions that follow are all decisions you need to make before you have a graphic design implemented.

#2 The name/logo will give an identity and ministry direction to your group, so think it through carefully.

Groups will live up to their name. In my experience, when my husband Paul and I first led a Single Adult Group, we called it OASIS. We were very intentional about it and the name came from what we wanted the group to be about. Here was our thinking:

Being here in S. California, we liked the California connotation to a tropical idea, we had a palm tree and sun for our logo, it had the idea of rest, relax, recharge. More important than that, we had a ministry direction to the name we wanted the name to emphasize:

OASIS stood for:

Our Adult Singles In Service: Service to God, Service to others, Service to our world.

We worked hard to make certain everyone in the ministry knew the meaning of the name. We never allowed the name to be used in any church publication without the tagline. We did that intentionally because we wanted singles to know that singles are not to live only for themselves, but that the Bible teaches singles are to be the most involved, godly, active people in the kingdom of God. We constantly stressed that in our teaching and activities.

#3 Color is also important in your choice of a logo.

Think team colors. Our primary color for OASIS was yellow; we colored the sun in the logo that color. When we printed stuff it was always on neon yellow paper. I used to send out (before everyone had email) lots of postcards, always on yellow card stock. People referred to getting those “little yellow postcards from Yvon”

Because then the church did not have a full color printer, all our bulletin inserts, newsletters, everything, was printed on that neon yellow paper. We had yellow t-shirts with our logo on them. This was very effective when all the singles would wear them on a Sunday and it was a not-so-subtle way for the church to see that singles were involved (at that time we had about 300 of them) in all aspects of the church: choir, children’s ministry, ushers, you name it.

Also with color you have to think through your printing options, can you print in full color? How will it look if you can’t? Today, be sure to pick colors that will work on email, the web, up on PowerPoint.

Keep in mind that colors have different associations to different groups and that colors change in popularity.

#4 Think through carefully the connotations of a name

What do you want your group to be about? To be known as? This is especially challenging with a youth group, because the temptation is to focus on the impact of the name itself, (what is cool or edgy or "in" at the moment) but all words in common usage have previous connotations that you can’t ignore.

Because of that don’t only think of the current appeal of a name—think the identity you want the group to be known for, what has the Lord called you to be?

Here are a few thoughts on this topic in connection with the names you suggested:

The Bridge:

The “bridge” has lots of good connotations of unity and joining God and people and all that, but at present it is also a common church name and there is at least one church here in Ventura named “the Bridge” so that name could be confusing in your advertising and outreach material.

Rip Tide

The idea of going against the current is a good connotation, but I wouldn’t use this one because rip tides also kill people, as happens at least a few times a year in this area. It also is something you can't see, and if you are caught in one, it is very hard to get out of it. It can carry away and you'll die. None of these are great connotations for a youth group.

Altered:

This name has possibilities. It is a bit edgy and counter cultural—altered states of consciousness come to mind. But it also has some valid biblical connotations:

Anyone who belongs to Christ has become a new person. The old life is gone; a new life has begun! (2 Cor.5:17, NLT)

Today people alter lives and bodies for all kinds of reasons, why not for one of eternal and real value? If you are in an altered state, people usually know it—so, don’t hide who you are in Jesus!

You could come up with some interesting light/ dark/contrast sorts of logos, any strong color combination could work—this one has real possibilities

Driven

This one also has some great possibilities: ideas of direction and what is driving you and to get somewhere, who is driving you, what fuels your life, etc. Lots of biblical images of the road, the way, are obvious here.

Again, could do some neat graphic images for the logo, some contemporary ones—ideas of road trips, maps needed, lots of good analogies and design images for websites, e-newsletters, social media groups, devotions for the road, etc. could go along with this.

Also too I like the idea of this one because the term “driven” usually means someone is really committed to, sold out on what they are doing—could have some great lead-ins for challenges to discipleship and being driven by things eternal.

#5 You don't have to be where you want to be when you pick a new name/logo

As you read some of the material above, you might be hesitant as you pick a name because you know your church or ministry isn't what you want them to be. They may seem more like a dangerous rip-tide at the moment than a group of people driven to love and serve Jesus.

In situations like this, let's look at some biblical examples of naming. When God first called Gideon to deliver his people, he said:

When the angel of the Lord appeared to Gideon, he said, “The Lord is with you, mighty warrior.” (Judges 6:12)

When Jesus called Peter, he said:

Jesus looked intently at Peter for a moment and then said, “You are Simon, John’s son—but you shall be called Peter, the rock!” (Jn. 1:42, TLB)

Gideon was hiding in a winepress when God called him and Peter would go on to deny Christ—both were a long way from mighty men of God they would become.

Give your ministry a name worthy of the calling God has given you. Don't settle for a name based on your current situation, but on a vision for the future and with His help, work to make it all the Lord wants it to be.

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Filed Under: Church Communication Leadership, Church Communication Management, Planning and Managing Tagged With: church logo guidelines, church names, church naming, church naming guidelines, logos for churches

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