Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.

Essential website housekeeping and updating for Fall

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Cleaning up your website
You wouldn't go for years without cleaning your car or your house. Be sure your digital church life is as tidy as your physical church.

Just like we often clean the house before a special event, we also want our digital church home to be tidy. With your website and social media, going into fall is a good time to make certain that essential house-keeping tasks are taken care of for your website. Though not as exciting as creating special materials for special events, these tasks are essential for a church to have the most basic credibility. Some of these  for social media overall include:

Updated and complete bios of your staff

People want to know who your leaders are their background, education, why they do what they do. In an age when almost all business leaders have Facebook pages, blogs, Twitter accounts and almost everything else you can imagine for maximum exposure, for your church leaders to not have at least an updated and complete bio on your website does not communicate a positive image of your staff.

Updated links to staff blogs, Facebook, Instagram, and Twitter accounts.

Visitors today expect to get to know church leaders through social media. If the church leader is not able to do this for him or herself, as is often the case when the leader is a baby-boomer who went to seminary before the days of the personal computer, assign a "web buddy" or editor, or co-writer to update or create this content. This is a wonderful expression of how we can serve and support one another in the church. It is important to be honest about this. This is also a good time to drop links if the staff person isn't using them.

Church Facebook pages should be more than photo albums

Yes, it's very nice to have pictures of your latest fun event, but if you don't also have some commentary about what's going on, why you do what you do, and have comments that make it clear the material is for people outside the church, your church Facebook page will look like an insider photo album only for the people already attending. In the same way that you need captions for pictures for them to make sense to anyone besides the person who takes them, you need captions on the Facebook images you share.

Your website also needs some house-keeping and following are some suggestions for that:

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Summer ministry opportunities—ideas from many churches

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Summer outreach
There are so many fun festivals your church can do to reach out to your community. Pick one from this article and do it!

Communicating with scores of ministry assistants throughout the country, I’ve learned many churches are using the exceptional evangelism and fellowship opportunities of the season to full advantage. Said one, “God’s work through our church does not take a sabbatical when it gets hot out.”

Some of their summertime activities:

  • Mega yard sale. All church members contribute; the community is invited; church music provided; free lemonade; brochures about church activities distributed; members mingle.
  • Day trips for parents and kids. Church bus used to take group to art museum, zoo, and other local attractions. On the ride: skits and sing-alongs.
  • A huge sprinkler party on church grounds each Saturday. Teens hand out flyers throughout the close neighborhoods—along with free snow cones—on the Wednesdays before.
  • Dads and kids cook out and camp out at a local park. Extra “Dads” are provided for kids whose parent is not available. Our church member Dads circulate and make sure everyone feels connected.
  • Outdoor tournaments. Softball, volleyball, horse-shoes, basketball, bocce—all can be organized as tournaments. Members serve as coaches, making sure everyone gets an opportunity to compete.
  • more......

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Make the most of your Father’s Day Connection Cards

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Make the most of Father's Day Connection Cards by including options for information on ministries related to men.

The selection of Connection cards that follow for Father's Day includes some cards that not only have the standard information on them, but that give men the opportunity to request information about ministries that may be of interest to them.

These include: Service Projects, Men's Group, Habitat for Humanity Build, and Children's Ministries. Having these on the card is one way of advertising these ministries that men may not even know go on at the church. In addition, asking on a card directed primarily to men on this Father's Day that includes asking for information about children's ministries, lets men know that the church is aware that many men today participate actively in child-rearing. More men than many churches are aware are single dads and greatly appreciate it when a church is aware of this and actively works to minister to them.

Below the gallery of Connection Cards for Father's Day below is a link to download a ZIP file that has ready-to-print PDFs and editable MS Publisher files.

To download the ZIP files that contain the MS Publisher and PDF files, click on the following link: Fathers Day Connection Cards

Men’s Ministry Business Cards you can modify and adapt

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Men's Ministry Business Cards
One of the business cards you can use to launch or advertise your Men's Ministry.

Father's Day is a great time to kick-off or start a Men's Ministry and the following cards may be useful for inspiration if you are just starting or want to try something new.

On the opposite side of the card you can have your meeting times and work or service projects listed. These are business card size and are great for you to make up enough of them to give them to the men of your church to use as invitations to neighbors or the men they work with.

Below are pictures of the cards and below that is a link for a ZIP file that has both ready-to-print PDFs and editable MS Publisher files. CLICK HERE for more about the Templates and to see others available.

To download the ZIP files that contain the MS Publisher and PDF files, click on the following link: Men's Ministry Business Cards

For a very useful and challenging article on starting a Men's Ministry, please read this: Dos and Don'ts to a successful launch of a men's ministry

 

Dos and Don’ts for a successful launch of a men’s ministry

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Men's Ministry Do's and Don't
Father's Day is a great time to launch a Men's Ministry and here are some tips to help you do it effectively.

Father’s Day is a great time to focus on and do PR to grow a Men’s Ministry. Growing a Men’s Ministry is one of the most challenging tasks for church communicators, but it can be done and Father's Day is a great time to work on it. Below is advice that goes through the true story of what an otherwise large and successful church tried and didn't work and what they needed to do to make a Men's Ministry launch successful.

The following excerpt is from my book, Ministry Marketing Made Easy.

Real life story about the limitations of prayers and good intentions

True story here: a church, in a town which shall remain unnamed, was experiencing great numerical growth. It had grown from 600 to over 1800 in attendance in three years. The Sunday service was spectacular, with seeker-sensitive music, drama, and powerful need-centered preaching. Individuals were making decisions to become a Christian every week and the church was growing in numbers. They were doing many things right. Though grateful for the growth, the church staff was concerned because the growth was primarily in the Sunday morning service.

The leadership realized that people also needed to grow in Christian maturity as well as their primarily passive involvement in the Sunday service. The staff decided to address this issue by beginning a men’s ministry, where they could intentionally work to develop the men into mature disciples. They decided that the kick-off event for the men’s ministry would an evening when they would start a new men’s Bible study group. They felt that getting the men of the church into an in-depth Bible study was an important foundation for discipleship. So far, so good. Now, how to get them there?

The staff prayed about the kick-off event. They advertised it for four weeks in the bulletin and newsletter, on PowerPoint and through lively announcements from the pulpit every Sunday. After all their promotion and prayer, the staff expected at least 100-200 men to show up. The night came for the event. The twelve men from the church staff and the planning leaders enthusiastically set-up tables and chairs for 200, expecting a great response. Three men came. What went wrong? The staff did all the right things, spiritually. They followed a biblically sound ministry model, they planned and prayed, and then they prayed some more. They held more meetings and prayed more. They advertised the way they advertised other events in the church, but admittedly the church was doing little else other than Sunday morning. [Read more...]