Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.

What to do with the “few hours before sunset” in your church communications

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Challenging card.
We all need encouragement to spend our time wisely--this might help.

We all struggle with how to make the most of our time as church communicators. Every task seems urgent and important and there are never enough hours in the day.

While it is impossible to add more hours to our days, for most of us, we could do a better job at prioritizing our tasks. I know this is something I constantly struggle with. It seems like I'm always working, but I'm not sure I'm always working on what is most important.

This evening while riding the exercise bike and catching up on my Christian reading (multi-tasking that works well for me), I found this quote in the September issue of Christianity Today in an article about missionaries. Amy Carmichael wrote this in 1903:

We shall have all eternity to celebrate the victories, but we have only a few hours before sunset to win them.

For each of us, how we make the most of those few hours to win the battles we need to fight for our Lord and His Kingdom, will be different. But I know for each of us, we need to be reminded not to give in or give up too soon in the battles.

Practical application

I created this postcard-size reminder for you to print out and post.

At the end of the article is a zip file that has a jpeg image of it, the ready-to-print PDB and the original MS Publisher file.

Challenging card.
Click on the card to download a PDF to print out and remind you to make the most of your time.

One way to fight the war

In the past I've encouraged you to take part in Back to Church Sunday. Even if you don't take part in this event, here is a resource that provides materials for you to invite missing members back to church anytime:

Postcards: For Missing Members & how to get people to come back to church

No matter what you do this week or anytime, in your work as a church communicator or in all of life, ask the Lord to help you live so that you can say with the Apostle Paul:

I have fought the good fight, I have finished the race, I have kept the faith. 2 Timothy 4:7

CLICK HERE to download the file, save and click to open.

A Season of Inviting, start the fall off right

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As I was doing research for creating invitations to get people to come back to church, I found this absolutely FANTASTIC video and group in England that has taken the idea of just one Sunday to invite people to a season of inviting. The video is a joy to watch and the idea of expanding from one time to a whole season of inviting.

Giving your congregation six times throughout the fall and advent season to invite people to church greatly increases the possibility they will attend. I just found this and am still thinking and praying about how I will use this for Effective Church Communications--but for now take a few minutes to watch the video.

Two videos on Back to Church Sunday

https://www.effectivechurchcom.com/we-all-know-we-should-invite-our-friends-to-church-heres-how/

Come back to church, two videos

https://www.effectivechurchcom.com/2012/08/come-back-to-church-two-videos/

This link goes to one of my very favorite videos here on inviting a stranger to church, plus an older video, but still EXTREMELY important – it is about Invitation Cards and how essential they are for year-round inviting.

Use school supply sales to communicate your love for children for backpacks and Christmas Shoe boxes

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Shop the summer sales to get great supplies for Backpack ministries
Shop the summer sales to get great supplies for Backpack ministries and to save for Christmas Shoe Boxes--here are links to free Bulletin Inserts to encourage your church to be involved.

“The King will reply, ‘Truly I tell you, whatever you did for one of the least of these brothers and sisters of mine, you did for me.’ Matt. 25:40

Loving and caring for those less fortunate is a way of showing love to Jesus and at this time of year, you can do that by shopping for school supplies at the greatly discounted prices on the pre-school sales and using them for Backpack Ministries and saving them ahead for Christmas Shoe boxes.

To encourage and inspire the people in your church to take part, Effective Church Communications has links at the end of this article to entries that have church bulletin inserts in a variety of illustration formats that you can use to remind and encourage your congregation to get involved.

Some of the bulletin inserts are  PDFs that you can personalize on the back. There are more designs available in editable MS Publisher format that you can download and modify.

In addition to printed bulletin inserts you can take the same material and use it on your website, postcards, and as email reminders.

The first two links are for Backpack Ministry Inserts, the third one encourages people to shop for your Christmas Shoe boxes when the fall sales are on, and finally a personal article on why this ministry is so important to me.

No matter what else you read, or what you do, take some time and a few extra dollars to love kids in Jesus name by buying supplies they might not have if you didn't care and share.

Click on any title to go to the articles:

Back-to-School Backpack Ministry--an opportunity to bring joy to needy kids

A new set of designs with templates for Effective Church Communications

My personal reasons why backpack ministry is so important to me

Bulletin Inserts: Shop for Your Christmas Child Boxes in August--Samaritan's Purse shopping Tips!

How to use Mother’s Day to grow your church

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Mother's Day can be a great time to grow your church!
Though it may be a new thought to many, Mother's Day can be a great time to grow your church.

Most church leaders don't think of Mother's Day as a time for potentially great church growth—but you should. This is because Mother’s Day Sunday is the third highest day for attendance(because of added unchurched people) in North America, running slightly behind Christmas and Easter. Though most churches know this and work hard to make it a special Sunday, many miss significant church growth opportunities for that day— because of the day’s exclusive focus on mothers. Following are some ideas on how to change that in positive ways.

Don't ignore Mothers, but expand your vision

Please don’t misunderstand me. I’m not saying churches shouldn’t honor mothers on Mother’s Day. They should; it is an important time to praise mothers and to thank God for them. What I’m recommending is that churches not make mothers their exclusive focus, but that they take advantage of the extra church growth opportunities made possible that day because of mothers.

The growth opportunities come from the visitors. It is easy to forget who these visitors are and why they are there. The reason that churches are so full on Mother’s Day is not because it is the only time of year mothers come to church. Most of the mothers at the church are regular attendees. The reason so many people come to church on Mother’s Day is the unchurched people in the lives of many mothers (spouses and children) rarely, if ever, come to church, but they will come on this day to make mom happy.

This is a great evangelism and church growth opportunity for your church!

Following are some ideas on how to make the most of it:

· Assemble a prayer team to pray, or add to your prayer list, requests specifically for the unsaved, unchurched, and straying family members who will come to church with mom on this Sunday. Pray for sensitivity to their needs. Create attractive invitations for your members to give family members.

· On Mother's Day as a church leader or pastor, acknowledge the visitors who come on Mother’s Day to please an earthly parent and affirm it was a commendable thing to do. Follow that commendation with a lesson/sermon about how they have a heavenly parent who is longing for them come home in faith even more than their mom wanted them to come to church.

· In your sermon, say for the mother what she would want to say to her child. Be honest that an eternity without Jesus means eternal separation from those we love. Acknowledge this is not easy to say and it is not at all comfortable to talk about on this happy day, but to not say things that can make an eternal difference is not expressing love. Love is honest about the consequences of a life lived apart from God.

Do more than preach—additional actions and events can provide great impact and encourage visitors to return

·   Be sure to use connection cards so that you have follow-up information to invite visiting family members back to church next week. At the end of this article are links to some cards that can help you, plus bulletin inserts with the theme of  "Want to make Mom really happy? Come back to church next Sunday!"

· Schedule a very upbeat, outreach-oriented Ministry Fair for that day so visitors can experience and explore what your church does on a regular basis. For example, many single adults (the unchurched adult children who come to church only on Mother’s Day) often don’t have any idea that many churches have fantastic single adult ministry programs. A table with literature, food, and fun people might be just the thing to get them to attend on a regular basis.

·For the unchurched husbands to see the men of your church around a literature table that talks about upcoming construction projects, work days, golf outings or sports events and that is staffed by men who reach out, welcome and engage visiting spouses in conversation is an incredible gift to give to the mom who comes every Sunday on her own.

· Challenge visiting adult children and spouses to make this Mother’s Day the most memorable one ever for their mom by giving her the gift of faith in Jesus—the one Mother’s Day gift that will give her joy forever.

In addition, in your bulletin have a link to information on your website for those who would like to explore the Christian faith in more detail and have the contact name, number and email of people for unchurched and children of people they can contact confidentially if they have questions or would like to discuss your church, the Christian faith, or what a relationship with Jesus is all about.

So much better than a rose

It may be nice to give the Mother's in your church a rose or other toke gift of appreciation, but for you to pray for and actively pursue the Mother's family members who don't know Jesus and to invite them back to church and the Christian faith is far more meaningful. Many of the unchurched family members will come back if you plan, pray for, inform them intelligently and gracefully about the faith, and connect with them for invitations to come back.

Doing those things is much more work than handing out roses, but instead of flowers that fade, you'll not only make the Mothers happy, but you will grow your church.

____________________________________

For links to a short video that discusses the outreach opportunities around Mother's Day, a FREE ebook about this and additional links to connection cards, bulletin inserts, recipe cards, invitations and other publications related to Mother's Day, click on this link: https://www.effectivechurchcom.com/2012/04/mothers-day-resource-list/

Recruiting volunteers for the holidays–tell people what they don’t know

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Thanks Giving Volunteer Recruitment flyer
This is a copy of a flyer used to recruit volunteers for a Thanksgiving outreach. We need to communicate clearly all we've been planning if we want people to help. Just click on the flyer to download a PDF that is easier to read.

Yvon's note: this is an article from our archives that is worth repeating to encourage you to communicate how we need people to help with holiday events. Following are some practical ways we recruited for a successful sharing and service opportunity at our church.The article below was written when I was in the midst of recruiting and the results were fantastic. LOTS of people got involved, the event was extremely well attended, many helped, and many people were served.

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It is challenging to plan a ministry outreach for any holiday and even more so when we want to recruit volunteers to help with it. Because there are so many things to do for a successful outreach and our minds are preoccupied with the event. It is easy to short-change our congregations in how we communicate to them about what is going on and what we need them to do. People don't know what we need unless we ask specifically.

Here is a flyer we created to remedy that situation

As a very practical example of a way to ask in a specific way that will get the response you need, our Adult Sunday School Class is hosting a Thanksgiving outreach dinner. I've been working on it for some time and for it to be successful we need many in the class to be involved. Though they have known we are doing this for some time--we just got the final approval of the location last week. I needed to let the class know and to let them know what we needed  them to do.

My first idea was to simply do a PowerPoint Slide and announce it, but I knew that wasn't enough. I reminded myself of what I constantly try to teach that those of us who work and plan ministry events must always remember that the people we want to involve haven't been working on it as we have; they haven't been thinking and praying about it for as long as we have. They can't read our minds.

People need a tangible, paper, printed reminder of what we are doing and what we want them to do. Once the print piece is produced, we can put it on our information table for those who might have missed the first announcement and remind people about it in subsequent weeks. It can also be posted on the website and sent out in church emails.

We have to clearly share our vision and requests

We have a lot going on, we want people to do a number of things. Though in the coming weeks I will have specific task lists and sign-up sheets I wanted to give people a flyer that specifically told them:

  • what was going on
  • basic information
  • our goals
  • prayer requests
  • what we needed them to do

The flyer illustrated here is what I came up with. The information is what is most important here and it was well-received.

It seems like we never have the time to put together things like this, but they are vitally important for as many people as possible to be involved in ministry events and outreach.

For the longer article that discusses why we decided to do this kind of outreach, CLICK HERE.