Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.
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Tips on hiring or recruiting a volunteer as a church communication coordinator for your church

6 February, 2014 By Yvon Prehn

Communication Coordinator
Finding an effective church Communication Coordinator is an important and challenging task, this article will show you what to look for.

As churches grow either in size or in the complexity of their communications program many are wondering if they should create a staff position for church communications. Questions asked include:

  • Should they hire a professional designer specifically to do church communications?
  • Should they use a professional volunteer or make communication creation part of a staff position?
  • Or should it be a full-time position?
  • What should a church look for in skills? Attitudes?
  • Should the person do all the work, or should they train a team?

In the same way that a church would not hire a senior pastor simply based on the person's charismatic appeal as a public speaker without evaluating the spiritual maturity, shepherding skills, and godly character of the candidate, the spiritual and servant qualities of a church communications coordinator are equally important.

The job involves far more than putting pretty images and catchy phrases on the print and digital communications of the church. The job is a strategic, core, ministry position. Church communicators are responsible for expressing the message of your church and the words of eternal life. The following list of characteristics are essential and following this list, they will be discussed in detail.

You will notice that none of them say anything about technical or design skills-I am assuming those skills as a given or the person would not be applying for the job. What follows are the spiritual essentials. Someone can always be trained if their skills are not what we would like them to be. It is much more difficult to change a heart. That's why the following skills are essential for someone wanting to lead a team to produce effective church communications:

Essential characteristics for a church communication coordinator

  • A church communication coordinator must have a servant's heart.
  • A church communication coordinator must understand the scope of communications needed.
  • A church communication coordinator must understand what he or she can personally create and what to delegate.
  • A church communication coordinator must be totally committed to fully fulfilling the Great Commission.
  • A church communication coordinator must be willing to continuously learn and to train others.

A ministry communicator must have a servant's heart

Any decision on hiring a person for church communications should always be looked at as part of the overall ministry of the church, with a strong emphasis on the word "ministry." To minister means to serve and I've seen churches get into huge problems when they hire someone who may be a good graphic artist or designer, but who does not have a servant's heart and who does not understand the unique challenges of communications work IN the church, as opposed to secular design work.

Communications and design work in a church setting is usually a collaboration, often with people who have no design or writing skills or understanding of the time and effort required to create spectacular graphic or Internet design work. A Sunday School teacher who needs a simple flyer, a men's ministry director who wants a brochure for the men's retreat often won't care about font choice, white space, or cutting-edge graphics-they just want their PR done. To help them do it or get one done quickly because they forgot work deadlines-these sorts of challenges will be constant and if not approached with a servant's heart, the communication coordinator's job will be constant frustration and misery.

The function of church communication is to make a message clear and to involve people in events, not wow them with great design impact. The design person will rarely if ever be thanked or acknowledged for their creative genius and they will be often attacked for seemingly petty reasons. The way in which a typo, a left-out announcement, or a change in a publication can be raised to the status of personal insult and heretical rebellion is unimaginable if you haven't personally experienced it. A servant's heart, and a very tough, yet tender one, is needed for this job.

A ministry communicator must understand the scope of communications needed

Often when a church staff considers hiring a church communications coordinator, they primarily think in terms of the overall bulletin, newsletter, website, possibly social media, and a few other assorted communication pieces for special events. In reality, these pieces represent only a small percentage of the total number of communications necessary for an effective communications ministry in any church. Unless both the church and the person doing the work understand all that is truly needed in communications for a church to function and grow, they will have problems.

PLEASE take time to look at my chart and read the article on The 5 Steps of Effective Church Communications. This will give you an idea of the volume and type of materials you need to produce for a truly effective communication ministry in your church that will get people into the church, involve them in the church, and grow them to Christian maturity. Your communication coordinator must understand this system and be committed to it for your church communication program to be an active tool in helping your church fully fulfill the Great Commission.

At the start of the hiring or volunteer recruiting process you need to clearly define all the work that needs to be done and then clearly communicate your expectations for getting it done. When you look at The 5 Steps chart, it is easy to be overwhelmed with the amount of work that needs to be done. That is a correct assessment of the situation. There is an overwhelming amount of work-we are communicating to alter the eternal destinies of people. What is important to understand is that all the work can't be done by just one person. That is why the following characteristic is also vitally important:

A church communication coordinator must understand what he or she can personally create and what to delegate

To get all the communications work done that you need to, it's important to divide your church communication production in the following way and to recruit more people to help in the overall communication ministry. In addition, if you understand these two levels it helps to define the job description for your communication coordinator. These two levels are explained in more detail in the article, The Two Production Levels of Effective Church Communication, but a brief summary/review follows:

1. The PR Communication Level
2. The Ministry Communication Level

It is important to understand these two levels in terms of: 1) the communications produced in each one, 2) who does the communications and 3) the guidelines and standards for each one. For both of the levels described below, keep in mind the publications can be in either print or digital formats.

The PR Communication Level

  1. Communications produced: overall pieces that represent the church, such as the logo, stationary, business cards, primary bulletin, newsletter, major outreach pieces, primary website and social media, and major ministry brochures.
  2. Communications producer: usually a staff person, often the communication coordinator, whose job may or may not have other responsibilities. The larger the church, the more it is recommended that the church hire someone specifically to create and oversee communications. This could also be done by a volunteer who has the time and commitment to work closely with the church staff.
  3. Communications standards: usually somewhat strict, as these pieces reflect the overall vision and reputation of the church.

Ministry Communication Level

  1. Communications produced: everything else in the church outside the communications listed above, from very simple notices, lessons, flyers and announcements to more complex communication projects.
  2. Communications producers: THIS IS IMPORTANT: here a staff person, such as your communications coordinator, or perhaps a key volunteer may oversee, train, encourage and help, but that person cannot do everything needed for a complete communication ministry in the church, nor should they. Ideally, every ministry in the church (children's, youth, men's, women's, etc.) should have at least one person who can help do the communications needed for that ministry. At this level, the church communications coordinator becomes a coach and encourager.
  3. Communications standards: much more flexible. You do not need the same standards of design or perfection for a one-time postcard that is going to remind the guys of the men's breakfast that you do for the four-color, outreach brochure for the church. If you are too hard on volunteers, they'll quit. People do improve in communication creation skills with time, training and encouragement and the ministry communication person needs to decide what is really important in standards and what is picky personal preference. Train to bring up to important standards and let the personal preference issues slide.

The church communication coordinator must be totally committed to fully fulfilling the Great Commission

Fully fulfilling the Great Commission means to make disciples. The articles on discipleship on this site go into detail on why this is so important, but this core characteristic cannot be overlooked.

I have seen so much in the over twenty years I have traveled and taught church communications, but one thing that continuously amazes me is how obvious it is when church communications are created with the glory of God, obedience to the Great Commission, and the fulfillment of God's purposes as the primary goals and how God blesses that church. What is also often amazing to me is that the person responsible for this kind of work varies tremendously in their formal training or skills. Some have training in writing, design, and advertising; some have no formal training at all. Some are young and new at their job; some have worked in the church office from the days of typing blue stencils. The one thing that unites all these men and women, that comes out clearly as we chat is for each of them, no matter what it takes in time, training, discovering skills, tools, or tips, the primary goal of their communications work is they want people to find Jesus and to grow as his disciple. They are truly the Great Ones. Their churches are growing. Though challenging, there is often joy in the church office and the challenges of their jobs.

Sadly, I also meet a smaller number who bring me what on the surface appear as beautiful church communications: often glossy printing, impeccable design, clever writing. However, the person presenting these items is often angry or frustrated because:

  • People at the church don't appreciate them.
  • They can't get all the rest of the church communications to match up to their standards.
  • They had no idea that working in a church would be this hard.
  • They are astounded that people are not responding and want to know who to blame, because the problem is certainly not with their design.

I'm never certain what to say because I usually sense the person asking really doesn't want an answer but an ally to agree with their anger. But I can't. When I suggest perhaps a spiritual solution-time spent in humble prayer to discern the Lord's will and answer and a reminder that God can't bless our work when we are fighting with those with whom we work and serve-sometimes it makes sense. Sometimes tears appear and the person says, "I never realized this was a ministry."  There is hope for that communication ministry.

Sometimes, my suggestions are dismissed with barely concealed contempt and my advice relegated to the, "What does she know about it?" category. In this situation there is also an often unspoken, "what does prayer have to do with people not appreciating me?" Things probably won't get better at that church and often the person finds work in a secular setting where their skills can be used without the spiritual baggage.

Please don't dismiss this characteristic as unrealistically spiritual. God does not need anyone, no matter how talented, but he can use anyone if their heart is right. The Bible is filled with stories of ordinary people who God used to do extraordinary tasks. People can be trained for any skill if willing, but training a heart to care about the Great Commission is more challenging. Find a person with a good and godly heart who cares passionately that people come to know Jesus-that is what is most important in a church communication coordinator.

A church communication coordinator must be willing to continuously learn

Though a good heart with a proper focus on fully fulfilling the Great Commission is essential, it is irresponsible to not train the person with the good heart in the practical skills they need to be a proficient church communicator. In this area, we ought not lie to ourselves or to our communications coordinator by thinking that skills training in church communications is easy, quick, or once done, taken care of. On the contrary, to be a skilled church communicator you must:

  • Master many complex skills: writing, design, layout, typography, media, marketing
  • Learn new and ever upgrading and changing software
  • Master production using the computer and other church office equipment
  • Learn how to integrate and create communications in print, online, and in whatever new channel appears
  • Manage people, pray for wisdom and peace in leading and organizing a team
  • Constantly be open to new ideas, skills, tips, insights
  • Do it all with an impossibly low budget and crushing deadlines

Though the challenges are constant, the church must attempt to provide the time, money, and encouragement for needed training. The church communication coordinator must be open to continuously learning, but the opportunities for it must be available. Don't even think about hiring or designating a church communication coordinator if you do not commit to support, train, pray for, and encourage that person.

Effective Church Communications has many resources, links, and recommendations to enable you to do this. Much is free, many excellent resources and the membership subscription cost for our training videos is very little.In addition, a membership in Effective Church Communications is for the entire church, so any of the resources, templates, ebooks, and training videos can be freely shared with other staff members and communication volunteers.

Probably the most important training gift you can give to any church communication coordinator is the gift of time. As part of their job description, block out time, several hours each week, where that person is assured of completely uninterrupted time to read articles, take an online class, try things to improve their skills and help equip volunteers. If you do that, your church communications will be more effective and your church will grow.

Finally, it isn't easy to hire a church communication coordinator, but it is worth it

It isn't easy to find a person with all the spiritual and practical skills to do an effective job. Most likely you will have to help train and mold someone into the position. A significant amount of prayer and time is required, but essential because your ministry communicator and their team will be the ones who will literally incarnate the message of your church to your community.

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Filed Under: Misc. Advice and Articles, YP Foundational Tagged With: church leadership, church volunteers, communication coordinator, communication planning, Communications, Training, volunteers, yvon prehn

About ECC: What you will never see on this site

8 November, 2013 By Yvon Prehn Leave a Comment

Effective Church Communications you'll never seeIn an effort to give a complete description of Effective Church Communications and what readers and potential members can expect, it's important to share some negatives as well as positives.

On the negative side, I wanted to share what you will NEVER see on this site:

  • Profanity, mild, moderate, or blatant, whether it is considered socially acceptable or not.
  • Examples of shocking inappropriate communications, no matter what the intended "good" purpose might be.
  • Mocking of any church, church communications, or practices.
  • Snarky, snide, oh-so-superior comments about those who don't do what supposed experts say they ought to.

If you are not familiar with church communication sites that allow this kind of material, consider yourself fortunate. If you are, please know that you won't find similar material on this site.

All the comments that come into this site are screened and any that have inappropriate content or an attitude that is rude are deleted. Honest, respectful disagreement is always welcome, as are corrections of errors on the site (and goodness knows I make enough of them). I want this site to be a safe one for anyone who has a question or comment.

I realize, having said these things, I will be immediately be labeled in various negative ways and the little junior high school person who lives inside me (and I think in all our adult-looking bodies) wants to fit in and not be labeled as a self-righteous scold. But the adult in me, who most of the time over-rules the whiny child, remembers that some day I will stand before Jesus and give account of my life. I would rather take the chance of being overly strict with the content of this website than do anything that would be unworthy of my Lord.

For a longer explanation of my thoughts on this topic, please see the post: Do not confuse irreverence for relevancy in church communications

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Filed Under: Misc. Advice and Articles Tagged With: irreverence in church communications, respectful church communications

About ECC: Yvon Prehn and where to find her books

8 November, 2013 By Yvon Prehn Leave a Comment

Effective Church Communications Yvon PrehnYvon Prehn is the founder, director, and primary content creator of the training site for church communicators: https://www.effectivechurchcom.com, a website that provides practical training in print and digital communications to help churches fully fulfill the Great Commission.

Yvon worked in communication ministry for over 25 years. She was a free-lance newspaper reporter and religion writer for the Colorado Springs SUN.  She worked as a communications consultant and trainer for many of the ministries headquartered in
Colorado Springs and was senior editor at Compassion International and Young life International.

She then began writing and teaching seminars on church communications and doing free-lance

communications, marketing, and publication design. When desktop publishing was first invented,Yvon was a top-rated, national trainer in desktop publishing for Padgett/Thompson, the nation’s largest one-day seminar company and she wrote the first book on desktop publishing for the church, The Desktop Publishing Remedy. Though her time at Padgett/Thompson was an invaluable learning experience, Yvon

Yvon and Paul Prehn
Yvon Prehn and her husband Paul, one Sunday morning at church.

wanted to work primarily helping churches communicate more effectively. Once again, she went out on her own, traveled and taught seminars to churches. She then served as an independent trainer in partnership with the Riso Corporation and for fourteen years she traveled full-time all over North America teaching seminars on church communications to thousands of church communicators.

Yvon has written for many of the major Christian magazines. She has written the books:  Connection Cards, connect with visitors, grow your church, pastor your people—little cards, big results, Back to Basics, Writing and Design Skills for Church Communicators, The Six Strategies of Effective Church Communications, Devotions for Church Communicators, Church Business & Invitation Cards, and many others on church communications.

Currently, Yvon is creating articles, books, videos, blogs, podcasts, and other training to educate, equip and inspire church communicators. Yvon and her husband Paul live in Ventura, CA.

Yvon Prehn, Founder of Effective Church Communications
Yvon Prehn is the founder and primary content creator for Effective Church Communications.

Where to find more Yvon Prehn resources

Many of Yvon Prehn's books are available in ebook versions and are free for Effective Church Communications Members, but they are also available in print and Kindle and other reader versions at the links below:

Yvon Prehn’s books in paperback

A growing choice is available at http://www.amazon.com. Just enter “Yvon Prehn” in the search box to go to her list of books, if the previous link doesn't take you directly to it. ****THERE IS a FREE Kindle version of our best-selling, Connection Cards book at this link.

The regular amazon pricing, shipping, free shipping offers apply.

If you would like to buy books in bulk at a reduced price, or are interested commissioning a
Personalized Special Edition for a training event or conference, contact yvon@effectivechurchcom.com.

Digital versions and downloadable e-books are available from:

Smashwords: https://www.smashwords.com/profile/view/yvonprehn

This site has lots of free special edition ebooks. It also allows you to download books in any ebook format. New ones are continuously added, so check back often. Please pass on this link to church, mission, and other groups for the free downloads.

Yvon’s digital books are also available from these major online and retail sources, just put “Yvon Prehn” into their search function to find the books or click on the links below. These selections are added to often, so check back for new titles.

www.amazon.com: Kindle versions for download to the Kindle reader available here

Itunes online bookstore

Barnes and Noble online bookstore

Contact information for reprint rights and excerpt rights

To request free reprint permission of articles or contributions to websites or books, email: yvon@effectivechurchcom.com

Any Christian group or church can freely reprint excerpts from this website or my ebooks without bothering to contact me as long as you use the link and citation: from Yvon Prehn, www.effectivechurchcom.com.

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Filed Under: Misc. Advice and Articles Tagged With: about Yvon Prehn, Church Com and Yvon Prehn, church communications training, Yvon Prehn and Effective Church Communications

About ECC: Stories and examples shared

8 November, 2013 By Yvon Prehn Leave a Comment

Effective Church Communications Stories SharedBe assured, if you are reading an entry and you think it is about you, it most likely is not.

Though I need to share true stories and examples to make the material on this site practical, I do not want to embarrass or make any member of the body of Christ, or any church communicator who is doing the best they can, to feel badly by my use of something they did to show what not to do.

So here is what I try to do:

  1. I tell true stories. I share true examples. If they are not true, I will stay something like "imagine if....."
  2. Even though an example may be true, I will try to disguise details so that the story will not point to any specific church or embarrass any one person. Sometimes in my efforts to change details I inadvertently mistakes. Once I changed the name of the church to what I considered an extremely generic one and got a scathing email from someone who thought I was intentionally critiquing her church. I apologized and assured her I wasn't—I hadn't even heard of her church.
  3. I often start negative examples with "sad, but true" because I don't think anyone intentionally tries to create ineffective communications.

Do remember I traveled all over North America teaching seminars for over 20 years, looked at thousands of examples and continue to look at communications from churches of every size and location all over the world. It is amazing how similar they are both in what they do well and in many similar errors. Every somewhat negative example I give always has the purpose to help all of us be more effective communicators of the gospel message.

Let me repeat the most important thing here: if you are reading an entry and you think it is about you, it most likely is not. If it really bothers you or you think I'm too harsh, please email me: yvon@effectivechurchcom.com or leave a comment.

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Filed Under: Misc. Advice and Articles Tagged With: Effective Church Communications Stories, sources for Effective Church Communication examples

About ECC: Effective Church Communications, ministry overview & history

8 November, 2013 By Yvon Prehn Leave a Comment

Effective Church Communications (ECC) is the ministry behind the website: www.effectivechurchcom.com. ECC was founded by me, Yvon Prehn. Helping staff and volunteers who work in churches to create effective church communications is the goal of the ministry. I define effective church communication as:

Church Communication that fully fulfills the Great Commission

The Great Commission consists of the last words of Jesus to his followers:

"All authority in heaven and on earth has been given to me. Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age" (Matt: 28: 18-20).

The way I summarize the Great Commission and apply it to church communications is to define effective church communications as communication that accomplishes two purposes:

  1. To help people come to know Jesus as Savior.
  2. To help people become mature disciples of Jesus.

Because fully fulfilling the Great Commission is how I define effective church communications, though other aspects of church communication are important, they are not primary.

For example to me effective church communication may not necessarily be:

  • Cutting edge in technology
  • Perfect in design and execution
  • Always use the latest and greatest tools

Please don't misunderstand me. I love technology and am fascinated by what it can do. I greatly admire and strive for good design and execution. I don't ignore design and efficient execution, but these goals remain secondary to the vision of the Great Commission which strives to change the destinies of eternal souls.

What changes the direction of a soul is often different from what makes a secular marketing successful. From what might seem from a secular viewpoint a poorly designed, inefficiently created communication ministry that uses outdated software on barely functioning hardware, can have a tremendous effect on people. People come to know Jesus; hearts are healed; people grow in Christian maturity. God brought people to himself and grew them to Christian maturity long before the computer and web were created and He will continue to do it no matter what tools we do or don't use.

Though we have extraordinary tools today and they should be used as best we can with thanks for them, these tools and their mastery are not the most essential requirement for effective communication. (So don't feel bad if you don't have a new computer, a degree in design, and fancy software!) The essential requirement for effective communications and upon which I base my ministry is the desire to fully fulfill the Great Commission through every available communication channel.

Who the site is for:

When I'm working on materials for this site, I keep a variety of people in mind because in the church people in various positions, plus those who work as volunteers, are involved in the communication ministry. From my seminars and online interactions, here are the groups I create materials for:

  • The church secretary who wants to create quality church communications, but who doesn't have formal training in design, typography, or communication creation.
  • The church communicator who needs inspiration for a communication piece that's been done the same way since the founding of the church.
  • The pastor who has no idea where to start in dealing with church communications, especially in this computer age. When you went to seminary, the computer wasn’t even invented, let alone things like blogs and websites.
  • The pastor who grew up with computers and but doesn’t know how they mesh with a biblical view of communications or how to gently communicate with people who don’t tweet or text.
  • The trained designer who can’t figure out why church people don’t appreciate her brilliant work, who still wants to serve the church, but doesn't know how.
  • The church business administrator who must balance the budget with the communication needs of the church, if he could just figure out what they are.
  • Anyone in church communications who is tired, worn out, and wonders if all the hard work is worth it.

I put all this together with people like the ones above, people like you in mind. You have all come to my seminars. You email me; you like me on Facebook. I see your faces. I remember our conversations, your frustrations, successes and sometimes tears. I pray for you often and fervently. I want to continue our conversations on this site and start new conversations with church communicators I haven’t met face-to-face.

I believe the ministry of church communications is worth all the hard work. I do believe heaven will be different because of the work you do. I want to help make the time when we all meet Jesus one of great joy because the communications you created helped people come to know Jesus as Savior and serve Him as His disciples.

For more about Effective Church Communications and Yvon Prehn

Twitter: http://www.twitter.com/yvonprehn

Facebook: http://www.facebook.com/EffectiveChurchCommunications

YouTube videos: http://www.youtube.com/yvonprehn

LinkedIN: http://www.linkedin.com/in/yvonprehn

Smashwords: https://www.smashwords.com/profile/view/yvonprehn

Postscript: a historical note about Effective Church Communications

For years I called my ministry The Lions Voice—that name was inspired by this verse:

The lion has roared—
who will not fear?
The Sovereign Lord has spoken—
so who can refuse to proclaim his message?
(Amos 3:8a, NIV and 3:8b, NLB)

I loved the name and it meant a lot to me. You'll still see it on some of my older material. I still legally have the name and website URL and may use it someday as the name of a publishing company.

But regardless of future use, when search engines became the primary way we find out about anything and everything, I realized that no one was going to google "The Lion's Voice" if they wanted to find out about church communications.

What to do? I decided to take my advice that I give to people for clarity in church communications and that is to listen to yourself—how do you explain things, how do you refer to ministries in your church if you are looking for a new name? When I listened to myself, I found in my seminars and writing was I was constantly challenging people to become effective church communicators. My seminars and much of the content I teach online are organized around the Five Steps of Effective Church Communication and Marketing. I define Effective Church Communication as church communication that does not stop at simply bringing people into church on Sunday mornings, but that works to “fully fulfill the Great Commission” and much of my website and ministry is about how to do that.

It seemed obvious that I needed to change the name of my ministry to Effective Church Communications. So I did the various legal things that needed to be done and the ministry has been Effective Church Communications ever since.

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Filed Under: Misc. Advice and Articles, YP Foundational Tagged With: Effective Church Communications History, the Lions Voice becomes Effective Church Communications, Yvon Prehn and Effective Church Communications

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