Effective Church Communications

SEND OUT THOSE POSTCARDS!!! National Study on the importance of Direct Mail confirms the effectiveness of postcards

11 July, 2022 By Yvon Prehn Leave a Comment

Postcards are an effective way to communicate — Even though we have many channels of communication, postcards are still one of the most effective, as this current study shows.

The direct mail and marketing companies, Lob and Comperemedia just sent out some highlights from their 2022 State of Direct Mail: Consumer Insights report. I think it's fair to say that where they list "direct mail" we can substitute the word, "postcard."

Here are their findings:

72% of respondents read direct mail immediately after or on the same day they bring it inside their residence
Of the 62% of consumers that have taken action on a direct mail piece, 64% were inspired to take action because of an offer or promotion
45% of consumers say receiving direct mail from a brand feels more important than receiving an email from a brand

Though these companies of course want to sell you their direct mailing services, as church communicators we can learn a lot from them.

Based on these statistics, one of the most successful communications churches can create for outreach is a postcard

As I have reminded church communicators for many years, when a person gets a postcard out of the mail, for the brief seconds that they check it out, you have their complete attention. They cannot help but read the message you have on it.

It is one-on-one communication. [Read more...]

Organizations to support, in obedience to the book of Amos and Matthew 25:31-46

13 June, 2022 By Yvon Prehn Leave a Comment

There are many great ministries doing wonderful things in our world today. Here are some we support.

In a recent lesson for my Bible805 ministry, in going through the Bible I did a lesson on the book of Amos. The book is both a scathing inditement of the religiously active, but morally bankrupt Israel of the prophet's day and a challenge to all of us to be sure that our lives reflect the compassion and justice of God.

Many can do things personally, but many cannot but most of us can give something to support organizations who are doing incredible things for the Kingdom of God. Below are some of the organizations I recommend. Just click on the name to go to a description of what they do, their website, and my comments about them.

These are just a few of the many that are doing wonderful things—I also HIGHLY recommend that you go through your denomination when looking who to support. Many of the larger ones have reputable, long-established aid organizations.

Your local food banks, the prison ministries of your church, and outreach to the homeless and less fortunate, all of these need our help and support.

I encourage you on your church website and periodically in your handouts or bulletins provide a list like this and encourage your people to give generously to the many ministries that serve the "least of these."

Ministries Recommended by Yvon Prehn and Effective Church Communications

[Read more...]

[Read more...]

What if your church did NO advertising for Easter? Or other seasonal outreach times? Try this Biblical alternative!

15 February, 2022 By Yvon Prehn Leave a Comment

Equip your people --free Easter invitations — You may not want to be this obvious, but when your people believe this and want to tell their friends, it's the most effective form of church outreach you can do.

Ed. note: This is a repeat of what I did last year, but it is incredibly important--because YOUR people are always the most important outreach tool you have. Though you can use every available tool you have and can afford to reach out to people, you don't need to do anything more than encourage and inspire YOUR congregation.

The Podcast:

What if your church did NO advertising for Easter? No sending out of postcards purchased from some national company that end up looking like the several other churches produce.

Hi I'm Yvon Prehn and welcome to the Effective Church Communications Podcast!

Today we'll talk about alternatives that you can do in-house--by your people that can accomplish much more.

As I mentioned in the intro—Far too often, when a church is planning a major holiday outreach, a catalog of professionally produced postcards are selected, purchased and mailed out by the church. This can cost a lot of money, but sometimes a smaller church desperately wants to try something that might result in growth, so they spend money, that perhaps could have been used for other things and try it. Statistically, as the companies will tell you a certain number ought to respond and though we rejoice if even one new person comes and ultimately comes to know Jesus as Savior because of that process, let me suggest another strategy that is more biblical, more successful, and that will probably save your church some money also.

A new strategy—Involve the whole church in seasonal communication

Everyone in the church needs to be involved for holiday and special events to be successful. Everyone needs to be part of and feel responsible for the outreach and growth of your church. When Jesus said:

“All authority in heaven and on earth has been given to me. Therefore, go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age.” (Matt. 28:18-20)

"But you will receive power when the Holy Spirit comes on you, and you will be my witnesses in Jerusalem, and in all Judea and Samaria, and to the ends of the earth.” (Acts 1:8)

He did not qualify these commands by saying:

"The command to be my witness and to reach your world is only for pastors and for the communication director of the church.”

No—outreach, witnessing, sharing your faith is every believer's task and seasonal celebrations and special events are a great way to be obedient to Jesus' command to be his witness and reach our world. The tools of technology available to us in ministry today make it possible for everyone in the church to have a significant part in the outreach of the entire church. [Read more...]

Resurrection Cookies, a Free recipe that will teach children and parents about Easter, and it’s something you can do at home now

13 February, 2022 By Yvon Prehn Leave a Comment

Res Cookie Bunny Verstion — Resurrection Cookies are a wonderful way to remind both children and parents of the real meaning of Easter--the Resurrection of Jesus. Plus it's a fun and yummy project!

For a great strategy to teach children about Easter, involve parents, and provide an outreach tool, NOTHING beats Resurrection Cookies.

When you make the cookies, you visually illustrate Jesus suffering, burial, death and resurrection. Because you are doing it with cookies, it is much less intimidating for people who don't go to church to be involved with it.

In other years you can do this with friends and neighbors. This year with everyone staying home it is a wonderful activity for a family.

Below are pictures of a variety of designs for the Recipe. To see larger images of the pages, click on the first image and a larger slide show will come up. The file below them has both PDFs and MS Publisher files for you to download.

Various designs for Resurrection Cookies:

To download the Resurrection Cookie File, click the following link: Church Bunny Resurrection Cookie Files

Later in this article is the text for the handouts, including the introduction, recipe, and Bible verses if you choose to create your own verses of the handouts or if you want to put the material on your website or in a church newsletter. You have my permission to use it freely. The text is the same for all of them—choose a style that suits you best or use the text below to create your own version. [Read more...]