I just bailed out of participating in a social media survey. I started out wanting to be helpful, but as page after page after page scrolled on, I not only got irritated with the length, redundancy and poor design of the survey, but also with the implied importance of social media in its content and how the material was going to be used.
I could envision the end results of the survey when it is presented at an upcoming event:
- the oh-so-serious pronouncements of how social media is being used by churches and ministries
- the insightful quotes and comments from the survey
- the audience awe in the face of the implied power of statistics
- the nagging guilt in the audience that their church or ministry isn't doing enough
- conclusions profoundly offered by company who humbly will help your church or ministry be social media effective
We are all deceived by these performances and we shouldn't be.