Note: this is from our archives and many of the publications have updated versions in the TEMPLATES section. However, the overall theory here is an important summary for why you need to do all the things you need to do to get people involved in your church following Easter and I thought it would be useful for you to go through. For ECC Members the PDF download at the end has all the publications pictured.
In most churches their biggest turnout of the year is for Easter Sunday. This doesn't happen by accident-churches pour time, money, and resources into their church communications prior to Easter and it pays off with a full-sanctuary for multiple services. However, few churches have a continuing increase in attendance after Easter.
Easter week may have been fantastic, but without intentionally working on developing a continuing relationship with the people who only come at this time of year, we aren't communicating the total message of Easter. Jesus came to earth, died on the cross, and rose from the grave to enable us to have an eternal relationship with him, not just a yearly visit to his church.
For the Easter activities of your church to build relationships, you may need to expand your goals in the communications you create for this time of year. The remainder of this article will give you some ideas on how to do this.
IMPORTANT NOTE: The images here and there in this article are to give you ideas. If you are a member of this site, the entire PDF package is part of your membership benefits, and is available for members at the end of this article. If you are not a member, CLICK HERE for signup information and have access to all the materials on the site for Easter and all the significant events in the life of the church.
Make Easter a connecting point, not the end result
In the church communication production prior to the Easter season, almost everything is geared solely towards getting people to the Easter week services. Though this is a worthwhile goal, if it is your only goal, you'll not accomplish all you could to make a lasting impact in people's lives and in the growth of your church.
Instead of seeing Easter week attendance as the only goal and end result, consider changing your thinking and strategy. Look at Easter as a connection point between your community and Jesus and your church. You want to bring people into the church Easter week, but you don't want them to go away and never come back-you want them to meet Jesus, to begin and grow in a relationship with Him. In addition, you want them to get to know your church and to enter into a continuing relationship with your church community.
To accomplish these purposes, you have to be very intentional long before Easter in not only the communications you create to get them there (which you most likely already have in place as you are reading this) but also in what you give people at each event or service during Easter week.
There are two overall areas in which you need to create communications at this time: communications to introduce and connect them to Jesus and communications to introduce and connect them to your churchContinue Reading