Not so with you. Instead, whoever wants to become great among you must be your servant, and whoever wants to be first must be your slave, just as the Son of Man did not come to be served, but to serve, and to give his life as a ransom for many. (Matt. 20:26-28)
When you've been doing church communications for a while, you probably realize you are involved in a servant ministry. Few of the projects we do are ones to please ourselves, we do them so the messages and ministry of others will be promoted and grow.
But what happens when the requests become more than you can handle? The typical response to successful communications in churches or ministries is that once a department or two gets a great-looking brochure, newsletter, email or on paper, or a website, then everybody wants one. It can become overwhelming and far more than any one person can manage.
The only way to survive and to accomplish all you need to is to create a communications team. That means your job will change. The person who previously did all the work now has the opportunity to become a teaching servant. Some churches give that person the title “Communications Coordinator.” Instead of continuing to take on more and more jobs that person can now say, “Let me teach you how to do that project.”
One church was able to set up a spare computer with graphics software and a high speed internet connection in an office where church department members or volunteers could do projects. The communications coordinator personalized templates in MS Publisher for various ministries and communication volunteers could simply update their material and then send it back to church office to be printed. Coupled with frequent training sessions in communications, the church has moved from one overworked person to a communication team. Many ministries of the church benefit and no one person burns out.
Pray about expanding your church communications ministry. Think of ways you can train and inspire others. Make it your goal not only to serve with your publications, but to become a servant of many servants who glorify God with the tools of technology in church communications.
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