Do you ever feel discouraged because there is so much to learn in church communications in print and online and you don’t know where or how to learn it? When you began this work nobody told you you’d have to become an expert in design, typography, writing, publication design, and production scheduling. Just when you think you’ve learned a few things about print, you’ve now got the web and email communications to master. Maybe you draw the line at learning HTML or podcasting. But to do your job well, you’ve got to learn many of these things, and the new technologies will keep on coming.
Read this verse with great encouragement—what you need to know, the wisdom required in your work, is all around you. You don’t have to get a university or art school degree in design. You don’t need the latest in software and the most powerful hardware. Ask the Lord to open your eyes to see lessons in good design and communication that are everywhere.
Look at magazines, books, wander around the local bookstore with a latte. Surf the web. Go to the libraries, in town and online.
Evaluate what works, what doesn’t; what looks good and what looks awful. Walk around Target—it’s got some of the greatest design and color combinations in their house wares—seeing what colors they combine is a great free lesson in contemporary color theory.
Talk to friends doing the same work. Ask them how they handled a project; what are their best tips for a certain software package or piece of hardware. Swap samples—don’t worry about copying— everyone always adds their own twist to any design they find inspiring. Advice from friends is free and often each of you knows something the other person needs to learn.
Talk to the Lord. Computers and the web don’t baffle him. He knew the names of a billion stars and had counted every hair on your head long before the first database was created. Ask him for clarity as you work on projects, for insight into the hearts of your audience, for new ideas and creativity.
The Lord’s wisdom is all around you, in your world and in the people near you—search it out and receive it with thanks.
From: Devotions for Church Communicators by Yvon Prehn