"Nobody reads what we write!" is a common complaint from all church communicators. Often the assumption that goes with it is that people simply don't care about the Christian faith anymore and that's why they don't read.
In reality people do care tremendously about their lives and eternal destinies--as the bestseller response to self-help and popular spirituality shows. The reason people often don't read what is written in church publications is because much of what is written in church publications both in print and digital formats isn't written in a way that makes the message clear and easy to respond to. And the primary reason this happens is that few people in the church realize that writing that reaches people today is not the same style of writing that got you an "A" from your seminary professor.
This 41-page ebook on writing is a reprint of the most popular and useful instruction from Yvon Prehn on writing to reach today's audience. In addition to teaching you how to write in levels, why that's important, how to write good headlines and captions, and how to tell stories well, the book has added advice on proofing and editing.
This is an invaluable book for pastors, teachers, ministry assistants and everyone else who works to communicate the messages of the church.
It is FREE for ECC Members, CLICK HERE to go to your download page and only $2.99 for everyone else and can be downloaded immediately below. Remember that you have permission from Effective Church Communications to share copies of an ebook with the staff and volunteers in your church, you don't need to buy additional copies.