Door Hangers continue to prove themselves as a low-cost and effective way to increase awareness of your church and invite your neighborhood. Below are TEMPLATES for Valentine's Day that remind people that God loves them. The Templates have room for you to personalize them for your church. In addition, on the back of the door hanger you can include more information about your church and/or invitations to specific events.
Following the images is a downloadable ZIP file that contains PDFs of the images and editable MS Publisher files. After the images are excerpts from the article "Five Secrets to Door Hanger Marketing" that will give you added incentive to create this form of communication for your community.
Combine distributing the door hangers with a Prayer Walk for your community
Distribute them in teams of two and pray specifically for the people in the homes, the neighborhoods, that God would touch hearts and make them open and willing to connect with your church and hear the good news about Jesus. Door hangers are a tangible way to advertise and walking the community to distribute them and pray is a much more personal and involved way to do outreach than impersonal Facebook or other digital advertising. I'm not saying local Facebook or other digital advertising is bad, but our outreach needs to get out from behind the computer periodically for maximum impact.
Door Hangers to personalize for your church for Valentine's Outreach
To download the ZIP file of the door hangers, click the following link: MS Pub Valentines Door Hangers
Below are excerpts from an article "Five Secrets to Door Hanger Marketing"
Though the following article was written for secular advertisers, the messages apply equally well to churches.
It's vitally important to continually look for fresh and exciting ways to get your message out into the world. Door hangers get your target audience to take notice of your company on a whole new level. If you think door hanger marketing doesn't work, think again!
For an effective campaign, try the following five secrets to door hanger marketing:
- Welcome home!
Upon arriving home after a long day at work, many people grab the mail out of the mail box. The stuff they consider to be "junk mail" - i.e., advertisements - often get promptly pitched into the garbage .. . . [but] sticking a door hanger on a person's door . . .is essentially in the person's face, hanging right on their door. The unexpected nature of this location can surprise people and make them take notice.
- Not out of sight
You know the old saying "out of sight, out of mind;" the same holds true in advertising. When marketing material is easily pushed aside, your message isn't absorbed or acted upon nearly as often. Door hangers can help you avoid this pitfall because they must be physically removed from doorknobs. This forces interaction: As a person removes it, he or she is likely to really look at it - and is likelier to take in your marketing message.
- Easy customization
Door hangers share an important advantage with other types of print advertising: They can be customized to fit your precise marketing needs. . . . . .
- Easy on the checkbook
Although large operations often have seemingly limitless advertising budgets, smaller organizations often struggle to come up with the funds necessary to have a truly comprehensive - and effective - marketing campaign. Door hangers can make a huge difference for people with tight budgets because they are affordable. . . . . .
- Reach your target audience
Door hangers let you reach your target audience very easily - all you have to know is where your prospects live. . . . . .