Obviously, today almost every church has a website, but sadly many church websites are little more than a newspaper or yellow pages ad for the church (the basic facts and little else) posted online. Unless someone is already interested in your church and is only looking for an address or service time, there is little to engage them.

There is even less reason for a person who is not already a believer to linger at your site. Information might be provided on how to get to the church, but little outreach or any other kind of ministry is done.

The reasons for this ministry challenge are not because of graphics or design short-comings, but of organization and content. Below are four suggestions to take your site beyond being an ad only to become an effective ministry tool as you prepare for Easter outreach and for the rest of the year. [Read more...]