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Why it is incorrect to think that graphic images mean the same thing to everyone who sees them

6 December, 2010 By Yvon Prehn Leave a Comment

Images should be used only if they add to the message expressed primarily in words. They are not enough in and of themselves to communicate much of anything. They may look nice, they may create an emotion, designers may congratulate each other on their brilliance when they share their creations, but if you want to communicate a significant Christian message, images alone won’t do it.

Some of you may object: “But, a picture is worth a thousand words.”

Whenever I hear that statement, I always respond with the question, “What thousand?”

People often make the first statement as some sort of understood truth that images say more than words do. That is simply not true. Reality is that the same picture can mean as many different things to as many people who look at it. Not convinced? [Read more...]

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Filed Under: Misc. Advice and Articles Tagged With: Communications, design mistakes, graphic image misuse, yvon prehn

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