Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.

Changes in image usage—the “free” sites may not be what they seem and what you need to do about it

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What to do when disappointed with image usage rules
What it feels like when you are excited about images you think you can use and then you find out the rules changed and you can't. What do about it is what this article is about.

Sometimes it is hard to do the right thing, but as disciples of Jesus, we must try.

As I’ve been working on getting lots of material ready for launching the Bibleverse collection of related ministries some guidelines have come to my attention about the “free images” on sites such as Canva, PicMonkey, and Snappa, where you can use the images they have, plus the free images sites themselves such as Unsplash, Pixabay, Pexels, and that many of us (me included) use to create social media and templates. What follows does not apply to sites in which you pay for a membership. But since many churches and organizations make use of free sites, it's important you understand the changing rules.

The take-away conclusions from my research and limitations to the use of "free" images

I won’t bore you with listing the number of articles I’ve read recently, but following is the distilled research and application takeaways both for how it applies to you as a church and how you use things and for the Effective Church Communications ministry.

Overall, as a church creating communications that you freely give to church members and that are primarily shared within your church, you have much more latitude than I do in Effective Church Communications. What I create falls into the “commercial” area and the usage guidelines for that are much more limiting than your non-commercial uses in the church. I have changed many things I charged for in the past to free when I wasn't sure exactly of what drifted into the commercial area.

I'll summarize my bottom-line recommendations shortly and then give you details from various sites.

However, and this is a big, However—if your church does something as seemingly innocent as selling a t-shirt for camp, or a cookbook as a fundraiser or selling anything else, you are now in the commercial category also. Sadly, there are some professional groups (Getty Images has a reputation in this area) that love to go after churches if they feel their image rights are violated. For these reasons, in addition to keeping you informed as to why I do what I do for you, you need to be as careful as possible in your communication creations and in the media you use for them. [Read more...]