If there is one thing that I think would change the destiny of the Christian church and make it far more successful at reaching our world today and effective at communicating our message,  it would be for church communicators to stop assuming that everyone knows what they are talking about and to communicate the church message completely.

In communication after communication, in print and online I see incomplete messages. As a result people don’t respond. Then church leaders get discouraged and think people don’t care anymore.

But they do! People care about their earthly well-being and eternal destiny, as the huge following of every new self-help or spiritual guru program shows us. But many are not responding to the Christian message because church leaders and communicators forget what it’s like to be an unchurched person or a casual church attendee. [Read more...]