Easter is over and Mother's Day came so quickly this year, but before you put the Easter totally out of mind, take some time to evaluate the communications you created, the response you had, and how you can be more effective in future church celebrations and seasonal events to help your church grow.

Post-event evaluation is essential for us to learn how we can best serve our people. It’s never about us, but about doing our best for our Lord and our effectiveness as we communicate the words of eternal life.

Beyond the numbers, what was the spiritual response?

You probably had a large turn-out for Easter—most churches do. However, though numbers are important, in our analysis of the effectiveness of our church communications and marketing, the most important evaluations go beyond numbers to looking at how people responded spiritually.

In the Great Commission, Jesus did not tell us to go into all the world and hold successful church events. He commanded we make disciples. No event we hold, action we take, or ministry we launch is ultimately successful unless it contributes in some way (however tiny the step) to the goal of introducing people to Jesus and helping them grow to mature disciples. [Read more...]