The values of business cards for churches and ministries is simply a reflection of their value in the world outside the church. Contrary to the opinions of some, social media and exchanging information via cell phone are not the most effective ways to reach out or connect.
This isn't simply my opinion, though I did feel a measure of irritation when I asked a potential business resource for their contact information and had to wait while she rummaged through a huge purse, found her phone and tapped her information to me.
Later, I couldn't find it as my recent calls had several numbers I didn't recognize and no idea which one was from her. How much easier it would have been to connect if she had given me a business card.
My bad attitude aside, following are excerpts from business sources of the continuing value of business cards. To make it relate to your work in the church I have some comments interspersed in the articles surrounded by [brackets like this] and I have some concluding comments at the end of the excerpts, plus links to FREE TEMPLATES for you to modify for your own church and ministry invitation cards.
Business cards put a face to business….business cards never have downtime, are always accessible, never have dead zones or Internet outages
Business cards still matter because our memory is bad, [I took out a harsher word] How many times have you met someone, spent most of the conversation thinking of what to say so you don't sound stupid, then promptly forget their name when it's all over?......A business card is a road map to opportunity [because it helps you remember what you weren't listening to because you were thinking about yourself. We do this in the best of situations.]
Shaun Caldwell explains on his LinkedIn blog that cards have certain perks:
Business cards never have downtime. They're always accessible, and never have dead zones or Internet outages. Your business card can be viewed no matter where you are located, and even times when cell phones and other devices must be turned off, such as on an airplane ride or in a hospital. Your business card is always working for you.
Writer Sarah Brooks at Successful Blog explains that it gives them something physical to refer to later should they decide they want your product or service:
Business cards put a face to a business – When meeting someone new, handing them your business card (preferably with your photo on it) will help keep your business in the back of their minds. Though they may not need your product or services today, there may come a time when they do, and hopefully they will be able to pull out your business card and call versus trying to remember your company name and searching.